Pearl River Delta Shoes And Clothing Enterprises Look Forward To The Rainbow After The Storm

External order shortage, internal costs are rising, squeezing out inside and outside, the traditional processing trade enterprises if there is no strong ability to digest internal causes will be in a desperate situation.

Reporters visited Dongguan and Zhuhai, and many business people and experts said that 70% of the enterprises in the Pearl River Delta are facing pressure to survive. The processing trade enterprises are "the hardest hit areas", and shoes, clothing, bags and other businesses are once difficult.

Flame

In these enterprises because of survival problems and strive to run, and 30% of foreign trade enterprises to let this trip we see hope.

A few years ago, the processing and trading enterprises that began upgrading and pformation have now experienced a little calmly. A few ordinary trade enterprises with core technology are on the road of "running".

oasis

Ltd. is a footwear foundry enterprise settled in Dongguan in 1998. With the setbacks in the footwear industry, the OEM footwear industry in 2012 increased by about 10% from 1~4 in the same month last year. The company estimated that the total export volume in 2012 will reach 13 million pairs, with an average export of about 1 million pairs per month, while the about 9000000 export for 2011.

In the case of generally insufficient orders, the order of oasis shoe industry is not going down. Why is this? "For traditional OEM enterprises, the most important thing at present is to achieve cost savings through management upgrading."

Ye Chunrong, the financial manager of the oasis footwear industry, told reporters that their company has its own development team, choosing the corresponding materials according to the shoe samples provided by customers, and striving to find the best combination point between the best quality and the lowest cost, so as to produce products that sell customers satisfaction and market acceptance.

"In 2012, we hit the main products of functional footwear, such as comic shoes, our total sales in the United States can be ranked third.

Limited to the rise of cost, the company only receives orders with high unit price, and orders with low prices have not been done.

Traditional processing trade enterprises constantly manage and enhance the added value of products, while many ordinary trade enterprises take the initiative to take the initiative to launch an important position in expanding the market of emerging countries. An electronics export enterprise told reporters that in the face of the decline of the European market, the company has a special sales director in Asia, and is responsible for developing emerging markets. Now it has orders in India, Japan and Southeast Asia. "The direct exchange between RMB and yen in June 1, 2012 is good news for us, which can reduce our dependence on the US dollar.

Cross border RMB trade settlement, we are also actively developing.

China Electronics Import and Export Corporation Zhuhai Limited mainly exported small household electrical appliances. The company performed well in emerging market countries. In 2011, the company exported more than 30 million US dollars to India, accounting for 1/4 of the total export volume of the company. The export to the Brazil market ranked sixth in the company, and the Thailand market was affected by the floods in 2011, down from second in 2010 to fifth.

"Exporting to emerging markets is a trend for the future of the company, but there is no denying that there are risks in emerging markets. These markets are not particularly mature."

The staff of China Electronics Import and Export Corporation Zhuhai limited indicated that the fluctuation of the emerging market is relatively large, and the market order needs to be standardized.

Benefiting from the rapid development of the industry, the Dongguan Wan Shi Da liquid crystal display Co., Ltd. has expanded several times in 2012.

As one of the 166 upstream and downstream suppliers announced by Apple Corp, the capacity of Wan Shida has been expanding.

Reporters learned that Wan sta invested about 2 billion 700 million yuan in Dongguan in recent years, and expects to import more than 1 billion yuan of equipment in the future.

"Inside the bank, the electronics industry has been very divided into apple and non Apple sectors, so long as enterprises conform to the development trend of the industry, they will develop better."

Hu Xuen, vice president of Dongguan branch of HSBC (China) Co., told reporters.

"It is precisely these large enterprises' upward trend that has driven China's foreign trade data out of the" shoal ".

During the investigation in Dongguan and Zhuhai, many government officials said that large foreign trade enterprises will recover after the situation stabilizes in the second half of 2012, and the small and medium-sized enterprises will also get out of the trough under their driving force.

{page_break}

Destiny is in its own hands.

Through field visits to Dongguan and Zhuhai, the reporters found that the current development of foreign trade enterprises has obvious ladder shape, showing a "two days" completely different situation.

The first tier is a general trading enterprise that is born out of traditional processing trade enterprises, well pformed and upgraded, and has core technology and competitiveness. Large and medium-sized enterprises are the main enterprises in this category, especially those entering new industries, such as Qin Shang Group. They will take advantage of the current market's new opportunity to reshuffle, take the opportunity to increase investment and seize market share.

The second echelon is a temporary operation difficulty enterprise, mainly some large processing trade enterprises, they are engaged in the manufacture of traditional superior products, and have strong enterprise management ability.

These enterprises have been forced by the financial crisis, and most of them have the power of endogenous pformation and upgrading. They are actively striving to get through the difficulties at an early date by improving technology, developing new products, expanding the market and creating brands, such as the oasis shoe industry. We can see the results of their efforts.

The third echelon is the lack of competitiveness, the traditional processing trade enterprises with OEM cards, such enterprises are mainly small and micro enterprises, and "Tian Xing Xing" spreads in the Pearl River Delta. The current operation is most difficult, and there is a risk of further reduction or shutting down.

Despite the macroeconomic trend, the main indicators of Dongguan and Zhuhai's foreign trade enterprises are at a historic low level. But after careful investigation, we find that the quality of foreign trade development in these two places has changed positively.

From the perspective of pformation and upgrading of processing trade enterprises, Dongguan has already realized the pformation of more than 3500 raw materials processing enterprises into legal person enterprises, with 65 newly developed foreign trade processing trade enterprises, and Dongguan's processing trade in 2011 has accounted for 40% of the proportion of the mixed mode of production and the sales volume of processing trade increased by 10.47%.

In terms of the quality of attracting foreign investment, as of April 2012, Dongguan introduced 50 new projects of over ten million US dollars, an increase of 32.1% over the same period last year. Zhuhai actually absorbed foreign direct investment of US $573 million, an increase of 44.5% over the same period last year.

From the perspective of industrial structure, Dongguan's new sign and capital increase industries grew by 36% compared with the same period last year, and 58 new high-tech enterprises were added to Zhuhai one year ago.

Of course, it is applauded for the enterprises that are outstanding. In the face of larger groups and difficult processing trade enterprises, many experts call for better environment for their pformation and upgrading.

The pformation and upgrading of processing trade enterprises is a long-term and arduous systematic project, which can not be accomplished overnight, and needs stable policy environment to support it.

More than 90% of enterprises hope that the government can implement the VAT duty account of enterprises to import equipment, and effectively encourage enterprises to accelerate pformation and upgrading. After the implementation of the value-added tax reform in 2009, the enterprises' import or domestic purchase equipment will first collect 17% value-added tax, and then the enterprise will get the input tax to deduct.

If the value added tax in the import link of imported equipment is idle, it will greatly reduce the backlog of funds, mobilize enterprises to carry out technological pformation, and boost the pformation and upgrading of enterprises.

In order to ensure the foreign trade economy, local governments have made frequent moves. The Dongguan municipal government has put forward 21 measures to promote the "new advantages of foreign trade and economic cooperation in opening up to the outside world", and promulgated the "1+5 policy for strengthening investment in major projects".

Zhuhai has added 8 new policies to further enhance its support for foreign trade and economic cooperation. These new policies include the measures to subsidize enterprises in the international market in 2012, the management of special interest funds for export tax rebate loans, the management measures of Zhuhai's special funds for the expansion of imports, and the measures for the management of special funds for trade in services.

From the voice of public opinion to the government's policies are striving for a better environment for the development of foreign trade, but in this era of ebb and flow, the fate of every enterprise is still in its own hands.

"The quality of a company does not depend on the external help or the strength of the company."

From the way out of the group, Yang Xinhua saw that the enterprise itself is a participant in the market economy. In order to face the market competition, every enterprise must face the pressure and challenge of the external environment, so the enterprise should formulate its operation strategy according to its own strength, how to organize the source and how to integrate the strength to deal with the uncertain risks.

Foreign trade enterprises are now being tested by wind and rain, but we also believe that there will be a rainbow after the storm.