Shoe Manufacturers Are Not Optimistic About Their Sales Performance For Half A Year, And Readjust Their Annual Targets.

Because Puma's sales performance in the first half of 2012 was disappointing this week. Shoes and clothing Puma has adjusted its financial outlook for 2012. Puma is a big driver of sports products. Its turnover in the first six months of this year amounted to 1 billion 570 million euros, an increase of 8.8 percentage points compared with 1 billion 450 million euros in the same period in 2011. The net profit of the company decreased by 12.8 percentage points to 106 million euros.

Franz Koch, CEO of Puma, said: "despite the downturn in consumer sentiment, especially in the face of many challenges in the European business environment, Puma has achieved impressive sales results in the second quarter of this year and the first half of the year."

"However, the pressure on the gross profit margin and the strategic investment deepening related to the" revitalization "plan of the group, coupled with the continued weakness of European business, has affected the group's net income in the second quarter. Accordingly, we have taken measures to ensure sustainability and profitable growth by expanding the scope of our group's reform plan. The plan aims at reducing complexity and building a more efficient business model based on streamlining costs. "

The commercial operation in Germany has cut the annual budget. Compared with the previous budget of 5-9 percentage points, the adjusted sales performance is expected to increase by 5 percentage points, compared with net profit of 230 million euros in 2011, net profit is expected to "significantly reduce".