How Much Money Did Liu Xiang Lose In The London Olympic Games When He Was Defeated By 17 Sponsors?

August 7th, London Olympic Games men's 110 meter hurdles preliminaries first round of sixth groups to compete for the Chinese Liu Xiang accidentally fell down injured and retired.

Liu Xiang's commercial value review: Athens wins gold and becomes king of sports.

It is reported that China has many excellent sports, but its commercial value reaches Liu Xiang.

In order to become a gold sucking king outside the stadium, in addition to having good grades, the sun and healthy image and naughty and cheerful character are also essential.

Liu Xiang not only owns all this, but also the temperament of the neighbour boy is quite consistent with the idea and brand characteristics of many enterprises, so it can be widely accepted.

After breaking through the history of gold extraction in Athens, Liu Xiang's income in 2004 alone has exceeded 100 million yuan.

With the creation of 12 seconds and 88 miracles in Lausanne in July 2006, Liu Xiang has become one of the most popular sports advertisers and one of the highest paid sports in China.

Liu Xiang's business value review: Beijing Olympic Games plunged nearly 8

Until the 2008 Beijing Olympic Games, Liu Xiang had endorsed 14 brands in the past 4 years, and most of them were international first-line brands, including automobiles, clothing, beverages, communications and other fields. Liu Xiang's advertisements were full of our necessities of life.

According to the figures published by Forbes's celebrity list, Liu Xiang's income in 2006 was 26 million yuan, and in 2007 it was 58 million yuan, while 2008's income rose to 163 million yuan, and the comprehensive rankings rose from fifth to second, second only to Yao Ming.

However, all these changes took place in the 2008 Beijing Olympic Games when Liu Xiang accidentally retired.

The unprepared advertisers were able to design the new ads in a timely fashion to express their understanding of Liu Xiang, while others abridged the part of Liu Xiang in the original advertisement.

The brand enterprises endorsed by Liu Xiang have issued statements to support and understand Liu Xiang's withdrawal from competition, but that can only be said to be mutual support in the contract period.

By 2009, 11 of the 14 endorsement brands clearly indicated that they had no longer renewed their contract with Liu Xiang, whose value dropped by nearly 8 to about $2 million.

Liu Xiang's business value review: the revival of London Olympic Games

By the end of 2009, Liu Xiang, who stepped out of the retirement competition, gradually recovered his status and his achievements also picked up.

After that, Liu Xiang started the championship tour. The Asian Games in Guangzhou won the championship. The gold medal League of Eugene diamond station, 13 seconds 00, picked up silver. This year, it ran 12 seconds 97 in the IAAF Diamond League ShangHai Railway Station.

Liu Xiang, who has returned to its peak, has begun to "recover".

Before the London Olympics, Liu Xiang endorsed IT and sports.

17 sponsors, such as banks, beverages, automobiles, clothing and so on, all indications show that the shadow of the 2008 retirement has dispersed.

Just as everyone expected Liu Xiang to prove himself at the London Olympic Games, he was once again injured in the preliminaries.

This time, it will almost certainly become Liu Xiang's last Olympic Games.

The withdrawal of 4 years ago not only affected Liu Xiang's personal image, but also caused huge economic losses. The media had estimated that the direct market losses of the sponsors amounted to 3 billion yuan when Liu Xiang returned from the Beijing Olympics, while Liu Xiang's personal business losses also amounted to 1 billion yuan.

But Liu Xiang, who was 4 years ago, was very young, and could also look forward to London with the hope of his sponsors.

Now Liu Xiang is nearly 30 years old. He almost certainly will not take part in the next Olympic Games in his old career. All this has prompted businessmen to treat Liu Xiang's remaining commercial value more cautiously. It is not hard to predict that the London Olympic Games will beat Liu Xiang's income more than 2008, and his business losses are estimated to be at least 1 billion yuan.