Lining And Olympic Footwear Marketing: We Need To Tide Over The Difficulties Together.

Lining, who has created the myth of World Gymnastics history, has won fourteen World Championships and won more than 100 gold medals. Now, his status has changed from a gymnast to an entrepreneur, and the "Lining" sports brand has once been the leader of China's sports brand. However, with the resignation of Zhao Zhiyong, the nearly 50 year old athlete has been pushed to the top of the storm.

Lining, the former gymnastic prince, was on the 3 day in the studio of the news center in front of the London Olympic Games.

Recalling the tremendous changes that have taken place in Chinese sports in the past 28 years, he believes that the pressure brought about by the doubts and jealousy of some Chinese athletes and some foreigners in London at present is due to the fact that their opponents are very concerned about you, which is totally different from the pressure caused by the people being looked down upon when they first attended the Losangeles Olympic Games.

We should think of it as a pleasant and joyful thing, and do not mind too much.

1984, Lining won three gold medals and 6 medals in Losangeles Olympic Games alone.

He recalled the situation at that time, said: "at that time, the environment for our Chinese athletes was that those sports powers looked down on you and didn't care about you at all. You were dispensable.

So I was under a lot of pressure at the time when I was successful in the game.

There are two kinds of pressure: one is to despise you and not to care about you; the other is to care about you very much, so make sure you find something to show that you should not be so strong.

Lining said: "over the years, China's national strength and Chinese sports have become increasingly powerful. This fact has also brought great pressure to those old powerful countries and strong teams, so there will be so much doubt and concern this time.

Most importantly, the performance of Chinese athletes has been recognized by the world and gives us a strong and strong image.

Therefore, such attention and questioning are actually a joyful and joyful matter. We need not regard it as a bad pressure. "

As a former top gymnast in the world and International Gymnastics referee for many years, Lining also highly praised the performance of the Chinese gymnastics team in the men's team final.

He said: "although the Chinese men's team is good in terms of strength, it has no absolute grasp of the championship because now the Japanese team and the US team are very strong. When the preliminaries match, the British teams are in front of us. If you make a mistake in the finals, you may not win the gold medal.

It should be said that in the finals, several young men from the Chinese team were very competitive, and the six events made no mistake. The champion was quite good.

Not long ago, when Lining was re executive director of the Li Ning Co Ltd, he said emotionally, "my dream remains the same: building a great Chinese sports brand! And I will always strive for this dream."

When asked by reporters, when the company's development was in frustration, what supported him on this road, Lining replied, "in fact, life is not easy to see clearly. Direction is a painful thing, but it will help you find the right direction."

I once said that my dream is to make a great Chinese sports brand, but realizing this dream is also a lot of difficulties in reality.

I often give myself encouragement: I am not a gymnast at the beginning and become the champion of the world. I am also moving forward step by step, step by step, to overcome a difficult step and overcome another difficulty and step up to the Olympic champion.

As long as our enterprises are moving forward step by step in this way, I believe my dream can be realized.

Now we are moving forward step by step.

Lining said that the level of China's manufacturing industry has been very high. "We are very popular for China's five gold medal teams -- gymnastics, diving, badminton, table tennis and shooting teams. They are also the most popular products in the industry and in the Olympic arena.

Including Powell and Isinbayeva.

They will be used in the Olympic Games. "

The reporter asked, "when the athlete's special experience has a great impact on your life and career, Lining replied," I think from sports training to a person's quality training, sports is not only a gold medal for me, it has trained my firmness and search for goals, but also trained me how to face difficulties and overcome difficulties. I think this is the biggest benefit for me in competitive sports, so I think sports is an education, and from my personal experience, I also obtained this kind of education from sports.

When you say I am tough, I never think of how tough I am, but athletic training will enable me to face difficulties positively and positively, and to learn how to overcome these difficulties.

Lining's athletic characteristics still exist, believing that this spirit of competition will support Lining through the difficulties.