Clothing Sponsors Bet On Saving London Olympic Games

The four year Olympic Games are not only the arena of athletes, but also the major brands. clothing In the match field, the major listed companies in China also showed great enthusiasm for the Olympic Games this year. Whether it is boxton precise "pinch time", the day before the opening of London Olympic Games, it opened overseas shops in Bond Street, the top shopping street in London. It was also in China's first Olympic gold medal podium. Yi Siling's Anta coat and Lining underwear "mix up wind", or signed up to the group of up to 7 PEAK, and then the design of the Chinese Olympic delegation dress made by Heng Yuan Xiang, all of which showed the rolling undercurrent of calm. The London Olympic Games venue has become the main venue of the local clothing brand "contending for romance".

For those high inventory clothing enterprises, it is urgent to find a breakthrough to save the stock, and the Olympic Games have seen the hope of these clothing brands. Senior analyst of Qing Branch

Facing the slowdown of growth and the intensification of competition in the same industry, behind the enthusiasm of the clothing brand to the Olympic Games, we want to seize the "straw" of the London Olympics by marketing, so as to get rid of the pressure of high inventory and low turnover. -- a brokerage analyst

Many brands have launched their own Olympic special products this year, and even have some Olympic athletes as spokesmen. In the context of the financial crisis, it is an excellent opportunity for enterprises to build brands by marriage with such large-scale sporting events as the Olympic Games. Christine Dunn, senior British public relations manager

The Li Ning Co expects to further enhance public awareness of Lining's brand and achieve long-term, stable and healthy development by taking advantage of the London Olympic Games. In order to increase the influence, chairman Lining even "reappeared" and personally delivered the sacred fire in Athens, Greece. - Li Ning Co responsible person

As the Olympic Games in London, is an important city in Europe, and PEAK has long been interested in entering the European market, so attaches great importance to the London Olympic Games. In fact, the country that PEAK chooses to sponsor will also become a major market in the future. JACK, an industry insider