Making Second Hand Luxury Goods New

Consignment is popular.

Reporters found that all kinds of foreign second-hand Luxury goods Trading websites have been invested and expanded. In fact, second-hand luxury goods transactions are common in foreign countries, and the domestic market seems to have not yet reached a climate. But it is the activity of second-hand luxury goods transactions abroad, which puts the domestic second-hand luxury transaction on the agenda.

Recently, a second-hand fashion luxury trading website has entered the public's vision. In this store, if you want to sell your own second-hand luxury goods, you can hang them on the website for free. Once someone wants to buy, the seller will receive a delivery label from a United Parcel Service free of charge. After that, the seller can send the merchandise to the store. The experts of the company will check the second-hand fashion luxury goods in person, and send them to the buyer after the quality is assured.

This form of "consignment", which is dependent on the Internet, is a new industry. It provides a consignment platform to let people share their idle goods with others. Gradually, a circle will be formed between those who like to sell. The reporter found a domestic website devoted to the operation of second-hand luxury goods, and then excavated the development process of this industry abroad. The founder of the website said: "sellers only need to contact their applications for consignment, and then they can find buyers for sellers and conduct transactions on the website."

At the same time, an urgent problem must not be overlooked: who will guarantee the authenticity of the goods that are traded, and how can consumers get trust in the goods?

The founder said: "compared with developed countries such as the United States, Japan and some European countries, our integrity system is not perfect, fake products are too many, all kinds of websites sell fake products, and even news exposures domestic stores to sell products as genuine products to users, so to a certain extent, it also affects the healthy operation of the secondary market. However, there are few such problems in these countries, and sellers from abroad obviously feel this way."

In order to guide the healthy operation of the market and ensure the safety of the loan, the website launched relevant secured transactions in June. All transactions must be identified to ensure that the goods are sold to the buyers, which completely eliminates the trading of counterfeit goods. "At present, the overall transaction mode is very popular for buyers and sellers. Buyers and sellers like to exchange experience and experience in the group, enjoying luxury shopping and sharing joy, becoming a way of life for some people." 。

In Japan, all secondhand shops have relevant appraisers, who have qualification certificates issued by the state, and are classified into grades. After they have been identified, the products have certain legal effect. With the increasing number of luxury goods in China now, if we can set up a very authoritative luxury appraisal agency early, it will be a guarantee for both buyers and sellers.

Get consumer recognition

Second hand luxury goods are so popular that the most important factor is their price advantage. In the second hand luxury trade, we can see the big brands. The most popular brands are LV, GUCCI, Prada, Chanel, Coach, Hermes, Dior, etc. the items that are more frequently traded include bags, watches, glasses, jewelry, scarves, perfume and so on, especially in women's backpack.

At home, the middle class is considered to be a group of people falling in spending power, but they have a special preference for famous brands. Therefore, when the demand and consumption ability do not match, the emergence of second-hand luxury retailers meets their consumption demand to a certain extent. The idea of "everything needs to buy new" and "new things have quality assurance to have face" is fading away from people's brains.

In addition, under the gloom of the global financial crisis, this group of people found that their wallets became more and more flat. Even if they were frugal, they could hardly satisfy their pursuit of luxury goods. Therefore, in this case, "petty bourgeoisie" slowly put aside their shelves, second-hand brand names gradually become their choice. Compared with the use of a few million yuan to buy a new package, spend half or less money to buy a classic style, good maintenance of second-hand bags, saving the cost of not saying, still do not lose the big "fan", why not?

However, after the entry of the international luxury discount shop, the offline store has offset the advantage of online trading. Some of the customers who want to buy cheap and big customers have been eaten. The founder of a shop emphasizes: "the business of second-hand luxury goods is a kind of security service for users, and the future trend is inevitable. Offline stores enable users to get more communication and value-added services, not just transactions. The future second-hand luxury transaction should be improved and standardized: first, the service should be standardized, and the more detailed second-hand service chamber won; second, the commodity should be more differentiated, such as bags, watches and other second-hand goods will appear alone.