China Luxury Confederation Will Hold The Seventh Luxury Exhibition In Beijing

Zhang Peiying, consultant of China luxury Confederation

Brief introduction of China luxuries Federation

The background is to cultivate our local economy in response to China's economic restructuring and brand upgrading.

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To promote the optimization of the domestic price system of luxury goods.

Since 2004, we have started the "China Luxury Summit" jointly with the French ESSEC business school, the world's most famous luxury higher education institution in Shanghai.

In the past 6 years, we have been tracking and witnessing the development and perplexity of China's luxury market.

In Shanghai and Macao, we held 7 large-scale international events, and gathered nearly 3000 policymakers from more than 20 countries and more than 200 international luxury Brand Company.

To a certain extent, it promoted the popularization of the concept of luxury goods in China.

It promoted the communication between high-end brands, scholars and government departments at home and abroad.

At present, this conference has become the only high-level activity organization in Asia that can call for international luxury brands in the luxury industry, and has considerable international influence.

Against this background, the China Luxury Summit organizing committee, the Chinese Market Association, the Italy Luxury Association, the British Luxury Association, and the French ESSEC business school, sponsored by the relevant departments of the Shanghai municipal government and the Ministry of Commerce, launched the China luxury Confederation.

Events organized by China luxury Confederation

China luxury Confederation "China Luxury Industry Association" (English acronym CLIA) China luxury Confederation is composed of luxury brands, service providers, high-end industry practitioners, industry academic researchers, luxury enthusiasts associations and individuals. It is rooted in the luxury market in mainland China and covers Hongkong, Taiwan and some Asian regions.

A non-profit organization that integrates industry promotion, academic exchange and research.

At present, the Federation has two deputy ministerial level government officials, 10 top ranking brand vice presidents and more than 8 policymakers and professors in the world's most authoritative industry, 5 industry consultants, 20 traders who are committed to luxury management, and more than 200 sponsors, an authoritative and professional team organization.

China luxury Confederation international independent forum

Four, scope of service: according to the purpose of the Federation, the main task of this federation is to provide one-stop service platform for international luxury brands and Chinese high-end brands, such as government exchange, business consultation, personnel training, product and brand marketing, industry exchanges and international cooperation.

Its scope of service is:

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1. academic exchange and training

China luxury Confederation maintains close ties and cooperation with internationally renowned academic research and advisory bodies, provides industry knowledge, business management training and lectures for enterprises and individual members, guides enterprises to attach importance to the development of human resources, and improves the professional quality of employees. The members of the Federation of Chinese luxury goods associations communicate with and cooperate with local government departments, organize regular seminars and seminars to promote the healthy development of China's luxury market, increase the government's support in brand protection and industry development, and strive for the legitimate rights and interests and common interests of members.

2. the industry association and interaction platform, the China luxuries Federation regularly holds seminars, summits and derivative meetings for luxury industries, providing enterprises and individual members with an exchange platform for gathering key information and market resources. The Chinese luxury Federation provides a wide range of marketing opportunities through the regular exhibitions of industry exhibitions, product launches, and large and medium-sized roadshows, etc., and actively offers a wide range of marketing opportunities to enhance the brand value and promote the circulation of commodities; in order to advocate healthy competition in the luxury market in China, advocate a harmonious social life style and enhance the sense of social responsibility of the members, the Federation will regularly hold annual thematic awards, social welfare activities and charity donations.

3. media and information service platform

The China luxury Confederation has established an omnibearing media and information service platform, including portals, print magazines, and electronic journals. It provides reference data and industry trends for enterprises and individual members, and promotes the industrial influence of enterprises and individual members through various channels.

4. social welfare activities

In order to advocate healthy competition in China's luxury goods industry, advocate a harmonious society's lifestyle and enhance the sense of social responsibility of member enterprises, the Federation will regularly organize annual thematic awards, social welfare activities, charitable donations and other activities.

5. advisory services

The China luxury Confederation will provide legal, policy advice, market research and investment environment analysis, partners and distribution channels, marketing, public relations strategy consultation, and government relationship consulting services to international luxury brands to enter and enter the Chinese market, and guide international luxury brands to choose the direction of development and investment in China correctly, and help them enhance their brand awareness in China.

6. Market Research and marketing strategy, China luxury Confederation will understand and master the development of international luxury retail market for local brands in China, so as to develop suitable market development and marketing strategies, provide valuable market research, investment analysis report, brand marketing strategy consultation, public relations consultation, promote international communication and cooperation, help local high-end brands enhance brand value and overseas market brand awareness.

China Luxury Summit organization

Asia's only high-level activities that call for many international luxury brands to build China's most prestigious luxury industry federation to promote the healthy development of China's luxury market.