Sun Yang Lindan PK Liu Xiang, Who Will Become The Next Commercial Gold Sucking King?

On the London Court in August 7th, Liu Xiang's injury was the most affecting nerve.

According to Xinhua news agency, China sports delegation press spokesman 7, said, confirmed by the doctor, Liu Xiang right Achilles tendon rupture.

The spokesman said Liu Xiang needed surgery within three days in Britain.

More media predicted that Liu Xiang's injury will take quite a long period of rehabilitation, and the future is not optimistic.

Many local sports industry insiders say that Liu Xiang's injury will undoubtedly have a huge negative impact on his commercial value.

After Liu Xiang, Sun Yang, who has successfully risen in this Olympic Games and Lin Dan, who successfully defended the badminton men's singles champion, is expected to become a new advertising endorsement "sucking Gold King".

Liu Xiang's business value will be impaired

"Who dares to come to the top of the summit, even if the body is hurt, the heart is unwilling to let 1 billion 300 million people jump to the finish line with one leg."

After Liu Xiang returned from the competition, Nike, one of his sponsors, published this slogan on the Internet in a few minutes to express his support for Liu Xiang.

Nike also issued a statement that cooperation with Liu Xiang would not change.

Liu Xiang, another sponsor of Coca-Cola, also made a statement at the very first time.

Coca-Cola said that the cooperation with Liu Xiang began in 2003. In the long term cooperation, Coca-Cola and Liu Xiang formed a deep friendship.

"His positive image is consistent with the brand spirit advocated by Coca-Cola.

Although Liu Xiang suffered another setback in the London Olympics, Coca-Cola and his good cooperative relationship will not change at the moment.

Coca-Cola China related people said.

Although several major sports

Sponsors have expressed support for Liu Xiang, but Liu Xiang's injury still caused them a lot of trouble.

"As a manufacturer, the athletes who want to endorse the brand are excellent, which has a great impact on us.

As for advertising on CCTV, it's time to pack and buy, at least until the end of the Olympic Games, even if we want to change it halfway.

The head of Yili marketing department said in an interview with the media.

It is understood that due to the unpredictable nature of sports events, Liu Xiang's endorsement amount is composed of a guaranteed amount and a floating amount, which will be decided mainly by the results of the competition.

What is certain now is that Liu Xiang has no chance of continuing the competition during the year, and the resulting business losses will continue.

For a 29 year old veteran, two Achilles tendon surgery in the same place can not predict his future.

With the rise of Sun Yang and other Olympic rookies, it is probably the only thing they can do for the businesses behind Liu Xiang to minimize losses and risks.

Sun Yang is going to take another step.

With the injury, Liu Xiang's commercial value will undoubtedly decline.

Among the Chinese delegations, who can take the banner of Liu Xiang and become a new advertisement "king of attracting money"? Sun Yang, who is born in the London Olympic Games, and Lin Dan, who successfully won the badminton men's singles champion, surfaced.

According to the analysis of the industry, Sun Yang broke the fate of Chinese man swimming for 28 years and won the Olympic gold medal in the 400 meter freestyle swimming. Its gold content was comparable to that of Liu Xiang's 2004 gold medal and Li Na's French Open champion, and he won two gold, one silver and one bronze.

Therefore, the successful signing of Sun Yang's 361 degree is also a bet success.

Although it did not disclose how much it cost to sign Sun Yang, Zhao Feng, director of the sports center of 361 degree (China) Limited, told the newspaper that they had been concerned about Sun Yang before the last National Games.

"Through our long-term observation, we feel that Sun Yang's performance is stable, and at the same time, he has a love beyond ordinary people for swimming and is consistent with our idea of" one more love ".

Zhao Feng said that this is the reason for all these factors, contributing to the cooperation between the two sides.

And for Sun Yang's success in London, Zhao Feng admitted that this is what they expected.

"Before the Olympic Games began, we printed a number of T-shirts that Sun Yang won.

Nowadays, we can buy this commemorative T-shirt in our terminal stores.

In addition to being a spokesman for 361 degrees, Sun Yang was already the spokesman for Erie and Coca Cola Co before the London Olympics.

In the industry, Sun Yang has all the conditions to become the new king of advertising: engaging in mainstream hot projects, young and good appearance, and are expected to maintain excellent results in the years to come.

Besides Sun Yang, Lin Dan, who has just become the first defending champion of men's singles in history, has also won the prestige of advertisers.

In fact, Lin Dan is already a spokesperson for front-line brands such as express, beer, milk, fast food, coke and so on.

Since 2011, Lin Dan has replaced Liu Xiang as the advertising heavenly king of the Chinese sports world.

Authoritative media give data, Lin Dan's annual bonus income is only 220 thousand dollars, but Lin Dan's annual advertising revenue should be more than 2 million dollars, while London's defending champion will let its endorsement revenue go to a higher level.