"Olympic Business Opportunities" To Promote China'S Home Textile Competition

With the development of London Olympic Games, all kinds of souvenirs and theme events with "Olympic Games" have also come into being, such as Olympic commemorative banknotes, Olympic commemorative stamps and so on.

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In addition to the image souvenirs, the Olympic Games bring many wonderful "moves". At first glance, it is like a creative competition in the industry.

New Olympic products and channels

　　在奧運會進行期間，許多家紡品牌都積極參加到為中國健兒加油助威的行列中，其方式層出不窮，如：羅萊家紡以奧運為名大打折扣吸引消費者的目光;愉悅家紡為奧運迷們量身設計倫敦奧運靠墊，該靠墊從材質、色彩、造型和花樣的選擇上都力求完美，不管是清澈的藍色，安靜的果綠還是優雅的淺灰，在搭配倫敦奧運會的會標后，都顯得動感十足，頗貼合“奧運”的主題;多喜愛家紡以芯類產品為雛形，推出“芯博士”手舉紅旗助威吶喊的動漫形象，為中國奧運代表團加油;奧鹿家紡以奧運會舉辦地點倫敦為靈感，推出具有英倫風格的三款床品“月光閣、格調生活和葉語添姿”;而寶縵家紡則是以奧運動態作為搶答題，推出有獎競答活動，答對者贈送床品……

Through these "Olympic Games" of home textile brands, we can see that the Olympic Games have given the home textile industry a theme of "Olympic Games", and have led a brilliant idea in the industry.

Yes, we have

Taking the Olympic Games as a new way of marketing, and some home textile brands regard it as the theme and Inspiration of design creativity. What kind of movement can promote the healthy development of the brand and gain market recognition during the Olympic Games? Yang Zhaohua, President of the China Textile Association, once said: "home textile upgrading, design is the first step.

Home textile brands should pay attention to the learning and application of fashion trends, making the home textile products more fashionable and guiding consumption and trend.

We should pay attention to the refinement of creative elements and make more distinctive products.

The hot topic is not the "London Olympics". If the home textile brand can launch the product of the Olympic theme and its own brand characteristics, which can be made into the limited edition products and logo images of the Olympic Games, this series of products will be forever new.

Sports elements and London logo

In explaining the design of the Olympic theme, the elements and elements of sport must be the main elements, but not all the elements available.

For example, the rich and varied historical details of the Olympic Games, the British Gothic style, the British style and so on can also be applied to the design of home textile products.

The designer, through his own understanding of the Olympic Games, has an in-depth understanding of the works that have been extracted and will reveal their own characteristics and creativity.

Although some home textile brands have realized that the theme of the Olympic Games is innovative design, new products are being launched, but most of the domestic textile brand innovation is still slightly inadequate. Many home textile brands directly move the Olympic Games logo, the Olympic flag venue, the flag elements and colors of London, and use it unadornment, which not only loses the charm and characteristics of the brand itself, but also has no appeal to consumers.

The design with innovation and market certainty is not to copy mechanically, to combine the current hot spot with the product. Instead, it needs to settle down to absorb the nutrients that consumers are most concerned about, and perfect the integration of their essence with their brand characteristics.

By contrast, in today's market, the love of home textiles for the interpretation of the Olympic theme and the combination of its own brand can complement each other. Its launch of the "core doctoral" red flag animated image vividly shows the mentality of consumers who care about the Olympic Games, and the red flag flags in the hands of "core doctor" is a favorite brand sign, meaning that they love to compete with China's Olympic athletes and rush towards success.

In addition, the Olympic Games are featured by "sports elements" and the color of London, the combination of blue + Red + white, and the introduction of the "movement trend" bed. This bed extracts the essence of the Olympic theme and perfectly integrates with many favorite brand styles. The overall fashion and sense of movement are quite strong, which is in line with the consumer mindset of the Olympic Games.

Design prophets and creative span

While the domestic textile market is becoming stronger and stronger, competition is also becoming more and more popular. The brand of home textiles that won the competition on the grounds of "Olympic Games" is more than one.

The sense of prophecy designed is the core of fashion and popularity. In fact, many "prophetic" opportunities are known to all. Winners rely on courage and prophecy.

China

It is beginning to attach importance to design to the market, and the design of strong art home textiles has gradually been excavated for the glory of the dawn. As in the China international home textile design competition, Professor Zhang Yi of Nantong University said: "design and innovation have begun to be valued by home textile enterprises, but the pace of stepping out is not big enough."