Yangcheng Merchants In The Off-Season, Together With The East, West, North And South, The Five Major Commercial Gathering Places Are Different.

Summer has always been the "off-season" of Yangcheng commercial war. From the recent situation, most of the business wars in Yangcheng's off-season mainly focus on "promotion" and "discount". But this year, Yangcheng's major commercial clusters began to upgrade in the off-season. The five major commercial clusters in East, West, North and South China "showed great powers", and had a strong trend of differential development.

The Wenchang business district, the "leading leader", has been mainly focused on the "Filing" because of the local restrictions. The western commercial agglomeration has chosen the strategy of "expansion". This week JINGWAH city took the lead in "bright sword", and the new third floor selection of 5500 square meters was brighter in the light season.

Central business circle busy "Filing"

Representative Merchants: Golden Eagle Wenchang store, Times Square, etc.

Action: Golden Eagle attack new brand, Times Square adjust the third floor layout, Wan Jiafu is expected to expand to the East.

Jin Ying, Wan Jiafu and Times Square are called the "three giants" of Wenchang business circle by the public.

In 2012, in order to upgrade the Wenchang business circle and achieve the common goal of breaking through 10 billion yuan in 3 years of sales in Wenchang, the three giants chose to upgrade themselves.

The biggest pformation of the Golden Eagle Wenchang store in the first half of this year was the withdrawal of two major restaurants, KFC and pizza hut, and then to some high-end brands.

"The location of Golden Eagle shop in Wenchang is relatively difficult to achieve expansion compared with fixed ones. The main upgrading method is to improve the quality of the brand."

Golden Eagle's relevant person in charge told reporters that with the COACH officially entered the business, golden eagle is currently attacking Dunhill, Paul shark and Starbucks's three brands.

In addition to golden eagle, Zhou Wei, deputy director of times square operation, told reporters that the adjustment of the 3 floor of times square has been basically completed.

"Before the 3 floor department store target population is too old, through the pition in the off-season, so that the 3 floors of the format is more abundant, the target group is more young, forming entertainment business MALL."

As another big "giant", the mall will accelerate asset restructuring this year, and strive to start the mall expansion plan at an early date.

"At present, the expansion plan of the mall has not yet been formed, but the mall is expected to expand to the East."

The head of Planning Department of Wan Jia Fu mall said.

Western businesses busy expansion

Representative Merchants: JINGWAH City

Actions: improving formats and increasing parking lots

As the first choice of Yangcheng car owners, the Western District business cluster, led by JINGWAH City, is now ushering in a new upgrade.

This week, after nearly half a year's pformation of JINGWAH City, 5500 square meters of JINGWAH city F3 vitality fashion city officially opened. "This year is the gathering year of Yangcheng MALL upgrade. Take JINGWAH city for example. At the beginning of the year, the pformation of Alice women's Palace on the first floor was carried out. Only half a year later, the vitality and fashion city of 5500 square meters on the 3 floor will also be opened to visitors. In October, the first fast fashion brand ZARA of Yangcheng will be located in JINGWAH city."

Yesterday, JINGWAH city's relevant responsible person said.

JINGWAH city's "F3" vitality fashion city, next to the 3 floor, is full of guest Movie City, including tide brand clothing, fashion accessories, beauty salons, casual dining, 3G digital integration, and 5500 square meters area will converge on 28 brands, many of them.

For the first time, the brand is located in Yangcheng, while leisure food and other brands are the first outlets in some Western District of Yangcheng famous brand.

With the settlement of these 28 brands, the format of JINGWAH city has also been enriched, and has realized the integration of shopping, catering and leisure.

In order to solve the problem of parking in JINGWAH city during the holidays, by the end of the year, JINGWAH will open up a new parking lot in its western region, so that more people can come to JINGWAH city.

Southern businesses start eating cards

The recent commercial development of the southern part of Yancheng city near the West bus station is also very fast.

In mid year, pizza hut was officially opened in Li Bao Plaza, which is the largest Pizza Hut restaurant in Yangcheng's history, and opened a prelude to the leisure business in the west station.

What is the impact of leisure catering on the southern commercial agglomeration? Yesterday, reporters learned from Pizza Hut Li Bao store that basically, every weekend, pizza hut had to queue up for meals, not just more diners, but also more and more customers to Li Bao Plaza.

The introduction of pizza hut is only the first piece to be integrated in this summer's Li Bao Plaza.

At the end of this month, the food square with an area of more than 4000 square meters will appear on the 4 floor of Lippo Plaza. Over 20 brands and 1000 kinds of snack will bring a deeper "eating" mark to Li Bao Plaza. The four star Traders Hotel as a supporting facility, a Huaiyang banquet hall with an area of over 3000 square meters and a 100 table at the same time, is also being planned and designed.

Qiao Aimin, assistant director of golden sunshine Real Estate Company, said that the future business area of Li Bao Plaza and its supporting facilities will exceed 10000 square meters, and catering will become a major feature of Li Bao Plaza.

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The green square, less than 1 kilometers away from Li Bao Plaza, is also quietly upgrading.

In the first half of Yangcheng's first Metro settled in green space, the green square investment is also mainly focused on leisure food and beverage. Yesterday, reporters learned from the green square that a group of catering enterprises including KFC and soya bean milk have signed an agreement. The green square will also be built before the end of the year. After the Li Bao Plaza, the second commercial entertainment centers in the southern part of the country are integrated SHOPPING MALL.

Representative Merchants: Li Bao Plaza, green square

Action: Li Bao Plaza attracts Pizza Hut and other restaurants, green square SHOPPING MALL

Northern businesses inject new vitality

Representative Merchants: Cade Plaza, Vanke Golden Street

Action: "seabed fishing" opened on the 18 day, Vanke golden street hot investment

How much energy can a chafing dish store bring to a commercial gathering place? From the first time that "seabed fishing" has to be settled in Cade square, this news affects the attention of many "diners" in Yangcheng.

"24 hours take away service", "sneeze with ginger soup", "those who wear glasses send mirror cloth"...

Most of the Yangcheng citizens have heard and never experienced personally the hotbed service of the hotpot chain store.

On the 18 of this month, the first store in Yangzhou will be opened in Cade square.

"Seabed fishing" is very strict for site selection. The area of the lease area is about 1600 square meters, the commercial supporting facilities are complete, the traffic volume of the 3 km inner residents is above 200 thousand, and there are large brand business and shopping centers within 1-2 km, or in the famous local catering Street and commercial center.

The reason for choosing Kade square is the potential of commercial agglomeration in the northern part of Yangcheng.

In addition to "seabed fishing", Cade square seems to plan to "eat" as its next "flagship product".

According to reporters yesterday from Kade square, in the second half of this year, Kade square will launch a renovation plan for the first floor of the food court.

The entire first floor of the Plaza will be built with more than 10 restaurants catering to attract more people to come.

In the north of Cade square, the investment promotion of Vanke golden street has also entered a hot stage.

Reporters learned from Vanke yesterday that there are some large restaurants and supermarkets in the investment offices of Vanke golden street.

By the end of the year, Wanke golden street, Cade square and three shops will jointly revitalize the northern business of Yangcheng.

Eastern businesses are hard to find.

Representative Merchants: Ming FA square

Action: cooperation with Wangfujing department store, Jinyi film city, Suning electronics, Lotte Mart and other brands.

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As the first large SHOPPING MALL in Yangcheng east area, the Ming FA square will also officially open its doors in the second half of this year.

Yesterday, the reporter contacted the Ming FA square in Yangzhou. The director of Ming FA square told reporters that at present, Ming FA has already discussed the cooperation intentions with a number of famous brands at home and abroad, such as Wangfujing department store, Jinyi film city, Suning electronics and Lotte Mart.

Group executives told reporters that at present, negotiations between Ming FA and Wangfujing department store have been developing for some time. Wangfujing department stores have already passed the basic "trample". Wangfujing's department store has visited the market. On the one hand, it hopes to expand the army in the two or three line city in the near future. On the other hand, it also sees the future potential of the Eastern Commercial agglomeration in Yangzhou.

At present, the investment situation of Ming FA square and the whole Eastern Commercial gathering area has been progressing to a certain extent.

Some giants at home and abroad, including film and television, electronic products and department stores, have officially signed contracts.

"In terms of Ming FA, Jinyi Movie City, Suning Appliance, including Lotte Mart supermarket, have signed with us."

In addition to the large general department stores such as Wangfujing department store, most of the chain clothing brands like Yangzhou, YISHION and other cities in the city of Yangzhou will also set up shop in the eastern district.

At present, the business gathering in the eastern part of China has been developing from the "investment difficulty" to the "hard shop".

Business giants like the Eastern District of Ming FA have encountered difficulties in attracting investment when they first started inviting business.

Since last year, including the huge consumption potential brought by the Jiangdu area to the Eastern Commercial agglomeration, it has revitalization of the Eastern Commercial gathering place. Now, including the Ming Dynasty and some other large commercial MALL, the situation of "one shop is hard to find" has emerged.

Analyse

In the first half of the year

"From the overall situation of the first half of the year, the consumption power of our city is still at the stage of upgrading, which is also the fundamental reason why businesses are optimistic about the commercial development of Yangcheng in the second half of the year."

According to the figures of the Municipal Bureau of Commerce, the number of small holidays of May Day is 15%, which is enough to see that the consumption power of Yangcheng still has room for improvement.

Rising year by year, urban consumption is still rising.

In recent three years, the total consumption of Yangcheng has increased by 10% over the previous year.

The choice of businesses to upgrade in a city is bound to be full of confidence in the city's consumption level.

"With the promotion of consumption power, some low-end brands are gradually fading out of the urban market and pferred to the county and urban markets."

Golden Eagle's relevant person in charge told reporters, "slower than other businesses to reform, a little careless will lose some customers."

Crazy tourism city characteristics determine success or failure

"Yangcheng's business will be greatly improved when it meets holidays."

The staff of the Municipal Bureau of Commerce cited the Spring Festival as an example. "The annual growth rate is 10%, but the increase in each festival is much more. During the Spring Festival this year, the total volume of consumer goods in our city has increased by 20%."

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"When it comes to festivals, shopping malls also try to attract money from tourists' wallets from all over the country. At this time, the brand level and format of business will directly determine success or failure."

Times Square's responsible person said that because of the rich format last year, times square has tasted the sweetness of festivals this year.

"As a result of the upgrading of the format, fixed customers began to appear in Zhenjiang, Taizhou and other surrounding cities.

Therefore, in the off-season, "upgrading" and pformation are largely related to the characteristics of Yangcheng tourism city.

Promotion of "declining" new image as a starting point

In the past few years, merchants used to use the "return strategy" in the off-season, but this year "51", the implementation of the "Yangzhou commodity price implementation method" was officially implemented, and the "return strategy" officially withdrew from the stage of history.

Businesses urgently need to add some new highlights in the off-season. "Upgrading" is the most effective aspect of these businesses.

Because the location of each commercial gathering place has been different, it is necessary to "adjust measures to local conditions" and choose the "Promotion Law" that suits itself so as to attract more guests.

trend

Public shopping is expected to "diverge"

With the upgrading of Yangcheng's major business circles, what kind of trend will the Yangcheng commercial market form in the second half of the year? Facing the rise of some commercial complexes, can it challenge the "overlord" position of Wenchang business circle?

A spindle is difficult to shake.

"One axis and multi circles" is the current layout form of Yangzhou, with Wenchang road as the axis, gathering more than half of the commercial gathering place.

In the short term, Wenchang business circle will remain the only axis of Yangzhou's business. "

Relevant experts of the city commercial bureau said, however, Wenchang business district met the "bottleneck" of parking difficulties, traffic congestion and unable to expand the scale, which is the advantage of other businesses.

Good development of dislocation competition

"Diverting Wenchang business circle and realizing dislocation competition is the other business's current development concept."

Ming FA square executives said frankly, including the Ming FA and some other comprehensive commercial MALL, will play the main leisure card, and create a comprehensive commercial body of shopping, leisure and catering integration.

In the dislocation competition, some commercial gathering sites have also found "authentic classics", that is, the restaurant that can gather popularity in the short term.

Even the Cade square, which positioned itself in the "community MALL", is famous for its successful introduction of the famous hot pot brand "seabed fishing".

Watch out for negative effects of catering

A feast of catering companies and commercial complexes seems to be "honeymoon" in a win-win situation, but there are also concerns in the industry: the low rent of the restaurant and the increase of the catering ratio will definitely affect the rental income of the shopping center. At the same time, due to the limitation of operating time, the restaurant business will often appear in other commercial formats, such as the gold operation time, the restaurant area, the "black and light" situation, which will affect the overall atmosphere of the business center.