The "Desperate Struggle" Between Sports Brand And Fake Sports Shoes

The world's most famous and popular brands imitated the entire cottage market.

An article by BBC pointed out that in the 2010 annual report of the US immigration and customs administration, the global counterfeit and shoddy products sales in 2010 were expected to reach US $600 billion.

John McCrphan, chairman of the trade standard setting Committee of the London Hamlet District, London, said: "the reason why the activities of manufacturing fake and shoddy products are increasingly rampant are the economic globalization and the improvement of economic level.

In addition, huge profits are also triggers for this illegal trade.

Katja Schreiber, an agent of Adidas, said: "the proliferation of fake and shoddy products not only leads to a sharp reduction in sales of genuine products, but the most fatal thing is that customers mistakenly believe that the counterfeit products of inferior quality are genuine products, which seriously damage the brand reputation that the company has built up over the years."

In 2011, 12 million counterfeit Adidas products were investigated worldwide.

Schreiber explains: "to mitigate the impact of counterfeit products on sales of genuine products and to restore the adverse effects of counterfeit products on brand reputation,

The company has effectively utilized legal protection, worked closely with government regulators, and appointed more than one investigator and external consultant.

"We have taken many measures, such as labeling the products with anti-counterfeiting labels, and these measures will always be given priority in the future.

Many counterfeit products are made in China, but it is not easy to completely ban this illegal production activity and arrest the organizers.

BBC managed to get in touch with a young man named Sean. Sean was educated in the United States and he would fake Nike.

Sold to Shanghai.

He said that most of his business activities were done on the Internet, and his business has been booming since he established a good reputation.

Sean exports more than 500 pairs of shoes per week.

Sean said, "the price of a pair of genuine Nike sneakers may exceed $150.

The price of counterfeit products made in China is less than $13 per pair, and my price is $60 per pair.

However, because of the high freight charges, his profit is not high.

Since its formal accession to the International Trade Organization (WTO) in 2001, the Chinese government has taken a number of measures to combat counterfeiting and selling counterfeit products.

But for sellers such as Sean, these measures have not been effective for the time being.

Ryan Greenwood, Nike's agent, said: "the company will protect it at all costs.

And will actively participate in the global anti counterfeiting and shoddy products organizations to prevent counterfeit products from flowing into the hands of consumers.

The quality of counterfeit products is very poor. Nike will never allow counterfeit products to coexist with genuine products.

Vada, a Nike product manager from Oregon, said that the circulation of fake and shoddy products in the market is not only unfair to dealers, but also unfair to consumers.

Other salesmen say that the quality of products is not so important to consumers who are willing to buy fake and shoddy products. Since they choose inexpensive products, it shows that they accept the quality of these products.

Moreover, such consumers do not care how beautifully the shoes are or how beautiful the appearance is.

In order to completely eradicate counterfeiting and counterfeiting and punish people who engage in such activities in accordance with the law, Nike has established close cooperation with the Chinese government.

Vada said: "so far, the various high-profile arrests have been conducted in secret in China and other countries.

These activities provide direction and experience for us to fight against counterfeiting in the future.

However, as we all know, once the government closes a factory that sells counterfeit and shoddy plants, its owners will then start with the past workers, machines and suppliers.

Vada concluded: "we will never be able to survive forever, but if you can do your best to protect the interests of retailers and consumers effectively, this problem will be fully solved."