Sports Outdoor Brand: The Development Of Energy Storage "One Branch Is Unique"

Affected by economic downturn, market saturation and online store impact, this year

The overall performance of such brands is sluggish, but the performance of sports outdoor brands can be described as "one of the best," because this year is the year of competition, with the European Cup and the Olympic Games.

Recently, the modern mall has introduced three famous brands: AIGLE, J LLR ven (Arctic Fox) and BLACK YAK.

The Grand Canyon also plans to introduce the concept of sports city.

Jingdong, fan and other electricity providers are making efforts to exercise outdoor sports, and grow rapidly.

"Recently, we have fine tuned the brand and introduced three new ones.

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AIGLE is the French outdoor leisure brand from 1853. It can provide professional costumes for outdoor activities such as equestrian, sailing, hunting, skiing and so on. The five tier sports new introduction of outdoor brand arctic fox is a high-end outdoor brand from Sweden. Its products include hiking, traveling, forest and daily outdoor recreation. Translated by BLACK YAK, Bbu Ryak is plated as black yak. It is an international outdoor sporting goods brand. It belongs to the Korean Dong Jin group, which has a history of more than 30 years. It is a professional company specializing in mountaineering, rock climbing and other outdoor clothing and equipment.

Though this year

Overall performance is sluggish, but sports outdoor brand exception.

The head of the China clothing association said, "this year, there are more sports events such as the European Cup and the Olympic Games. Sports outdoor classes are very popular."

At present, Zhongguancun's Tianjin Department store has more sports and outdoor brands. Both at home and at weekends, people's flow and sales volume are better than those of other clothing brands.

Li Gang, deputy general manager of the first Grand Canyon shopping center, said that when the next step is to optimize the brand structure, the concept of the sports city will be introduced, and the sports brand will be assembled together to facilitate the purchase of the consumers.

Jingdong, fan and other electricity providers are also making efforts in the field of sports outdoor this year.

At present, the sports outdoor class sold by Jingdong mall covers more than 300 brands and tens of thousands of commodities.

During the entire European Cup season, the European Cup product sold by Fan Cheng Kai pin sold more than 80 thousand pieces.

The official said that in addition to the European Cup authorized products, the data showed that the training of rib elastic vests, men's comfortable boat socks and retro football shoes were most popular among fans. It seems that men like online shopping before or during half-time.

In addition, 35% of the customers who buy all sports products are new users.