The Shop Has Been Reduced To The "Shop Fitting" Part Of The Fashion Shop.

It is reported that, once upon a time, the fashionable shop on South Shaanxi road was the place where many shoppers were shopping.

Shops, shoe shops and so on have been closed.

Not only is the Shaanxi Road, but also on the shopping streets such as Julu Road, Changle Road and Xian Xia Road, the situation of shops closing and consolidation is also frequent.

What are the characteristics of these small shops? Insiders say that over the past two years, there has been great changes in consumer habits and preferences. The overall business environment is fiercely competitive, coupled with the rise of online stores.

Nearly 10 shops close at one intersection.

"How was the shop at the door closed? Did you have a bad business last week?" Wang Xiaoling, a white-collar worker, works near Shaanxi South Road and Julu road.

However, although she often stroll, she admits that she hardly ever consumes.

Yesterday, the reporter visited Shaanxi South Road, and found that many shops were closed. Some shops were locked, and there were seals. There were also advertisements on the shop windows, which were "shop rental".

Reporters roughly counted, near the intersection of Shaanxi South Road and Julu Road, about 10 shops were closed.

At the same time, many small shops on the street are still open, and some have posted "clear goods" and "sales promotion" to attract customers.

A shop intermediary staff revealed that most of the shops were closed due to the expiration of the contract.

The small shops in this area mainly deal in foreign trade clothing. The business in the first two years is very good. The rental of the shops is also rising. The monthly amount is ten thousand or twenty thousand yuan, and the more is fifty thousand or sixty thousand yuan.

Some strong and unique shops will attract some loyal customers and even stars. It is not a problem to stick to five or six years.

But once the owner's business philosophy is not up to the mark, or the goods are not competitive, they will be quickly eliminated.

Clothes that do not want to wear "rotten Street" are the main reasons why many shoppers prefer to scour goods in foreign trade stores.

Here, we can not only find the fashionable style of not bumping shirt, but also save a lot of expenses for shopping abroad.

However, with the rise of online shopping, the goods in these foreign trade shops are no longer unique, and the price has no advantage, which has lost the favor of many consumers.

Miss Li used to visit foreign trade stores before, but now she seldom buys them directly in the physical stores, but she first looks at the styles in the foreign trade shops, then goes to Taobao online, and the price on the Internet is much cheaper.

Miss Li said she once saw a foreign trade down vest in a small shop on the road in Julu. The price was 880 yuan, and she felt very satisfied after trying it on.

But instead of buying immediately, instead of fighting for the same brand on the Internet, they found the exact same design. The price was only 600 yuan. "Products seen in foreign trade shops can basically be bought online, and the price can be reduced by 35."

Shop owner Wang ran a family on Shaanxi South Road.

Shop.

In the past two years, the sales situation in the store has been good, but in the past half year, the situation has been going downhill. Many customers will try fitting in the shop, but they will not buy it.

Miss Wang found that those customers just came to "proofing", and I would probably choose to buy online instead.

"Online shops do not need rent, the cost is much lower than ours, and the price is naturally cheaper.

Moreover, foreign brands can be purchased now. With the appreciation of the renminbi, the purchasing and purchasing prices are becoming more and more expensive.

Miss Wang, who has been reluctant to do business, has already closed shop and started online shopping.

It's hard to do business in many ways

Industry analysts believe that the overall business environment is fierce competition, coupled with the rise of online stores and abroad.

The entry of brand makes the operation of small shopkeepers suffer from multiple shocks.

Davies, director of the Market Research Department of the first China Pacific region, Changle Road, Julu road and other clothing stores are mostly run by private businesses. Overall, the quality and price of clothing are higher than those of general street shops and foreign trade stores.

However, due to the small audience, it is difficult to bear too high rent.

Since the financial crisis in 2008, the real economy has been rising slowly, and some small businesses have not performed well. However, the rent in the core area has not changed much.

On the other hand, in recent years, the supply of commercial goods has increased in Shanghai, and many large shopping malls have opened to the market.

Small businesses also have the rise of Tianzifang and Jingan villas. They have historical connotation and tourists' pursuit, and rents have more competitive advantages, thus forming an impact on Changle Road.

Jane can also say that the rapid development of online shopping, more choices and convenient operation are also the reasons for consumers to reduce interest in foreign trade entities.

In addition, in recent years, with many foreign brands entering China, consumer brand awareness has increased significantly.

In the slowing economic situation, ordinary consumers seem to be more inclined to price fast fashion brands, but the situation of some foreign trade is exacerbated.