Talking About The Cultural Connotation And Brand Culture Of T-Shirt

The design of the shirt is simple and the style changes are usually in the neckline, the hem, the cuff, the color, the pattern, the fabric and the modelling. The T-shirt can be divided into three forms, the sleeve type, the vest type and the exposed belly type.

In addition to maintaining the inherent design elements of T-shirts, we should also dig deeper cultural connotations and market positioning, so as to continuously pfer new elements to T-shirts.

1. Brand culture embodied in t-shirt design

The so-called cultural connotation is branding, that is, the product must have an image, so that consumers can deepen the understanding of product connotation, that is, the CI image of the product.

First, mining the cultural connotation of T-shirts.

Fujian Shishi seven wolves company is more successful in brand management.

The company's clothing is the seven wolves brand men's series, its fist products are men's jacket and T-shirt, with men over the age of 30 as the target group.

The company introduced CI into the initial stage of licensing, and carried out a series of advertisements through mass media, thus forming a preliminary brand effect.

Because its product development is appropriate, it forms a certain style and can match its target consumers' characteristics, so that its brand has a certain consumer group.

Because t-shirt design is mainly graphic design, unlike textile printing and dyeing design, developed countries have specialized t-shirt design companies, T-shirt associations, and form a relatively independent industry.

Such as: Japan and South Korea T-shirts generally feel more elegant, the United States and other Western European countries are relatively rough, our country T-shirts are not enough in the style and fabric and so on, lack of detailed research on products.

Therefore, many brands of T-shirts are very close to fabric, variety and color. To change this situation, on the one hand, we should develop products according to the level of domestic consumption and appreciation. On the other hand, we should actively integrate with the international trend, expand the market and develop new fashion products.

Attention to detail changes

Along with the upsurge of Casual Friday in the late twentieth Century, the color and patterns of T-shirts have been greatly enriched.

But we should also highlight the branding style in detail design, such as: designers should make full use of subtle changes in trademark, style, shape and color to reflect individuality.

Trademarks are indispensable to T-shirts, and should be placed in the obvious parts. They should be both visual and aesthetic. They should also emphasize the role of trademarks. Though their shapes and shapes vary little, they can be adjusted through long and short lines, widths and narrow lines and provincial lines to highlight the individuality of styles.

Two. T shirt marketing

Cultural embodiment

Clothing marketing realizes the market efficiency of products, and it also embodies the realization of product design orientation. Therefore, in product marketing, relying on the positioning of brand culture is the embodiment of the unity of brand culture between design and product marketing.

Marketing orientation of consumer psychology

Many brands have been doing professional wear before. Now many manufacturers have increased the proportion of T-shirts more or less, and some leading products have been completely converted into T-shirts.

Old age seeks broad round collar, and young people pursue unique structure.

According to the investigation by the relevant agencies, the middle-aged and young people aged 20 to 40 are the dominant group of clothing consumption in China, accounting for 50% of the total consumption of clothing, and 19% of them are over 40 years old.

Different consumer groups have different levels of clothing consumption, so enterprises should determine the age of consumption of enterprises.

At present, consumers of high-end brand clothing account for 0.6% of the urban population; the consumers of mid-range clothing account for 70% to 75% of the urban population, accounting for 26% of the rural population; the main consumption groups of low-grade clothing are the low income and unemployed population of the urban population and 65% of the rural population.

According to this phenomenon, we must firmly grasp these factors when designing and operating T-shirt clothing.

The old style can be elegant, for example, the T-shirt collar can be round or not; the young style is new, and the collar can be designed as square collar and small sharp collar.

It can also increase the difference between clothing grades and prices according to the consumption ability of different urban and rural strata.

2. The embodiment of sales service in brand store culture.

The exclusive store provides the matching.

And accessories, thus increasing the interaction between consumers and products.

Just imagine that if consumers buy a T-shirt from a specialty store and match it with the present ones, it is not appropriate for consumers to look around the counters and choose the right bottoms.

If the operator provides some matching clothing for consumers to choose, this will not only satisfy consumers' purchasing psychology, but also increase profits.

In this regard, Hongkong JEANSWEST has taken a step forward, in addition to considering some matching clothing, as well as accessories, gifts and so on for consumers to choose.