The Second Step To Make Your Clothing Brand Famous: Location Planning

Before setting up a shop, there should be three major positions:

(1) brand positioning

Brand and market brand positioning to determine target customers and target retail prices.

(two) location of shops

The store is positioned as the flagship store in the golden section of the city center, the downtown sub center, the downtown area, the community store in the urban common area to determine the location, size and decoration standard of the shop.

Store business objectives are divided into performance objectives and business objectives to determine store marketing strategies and sales discounts.

Before opening a shop, there are three objectives:

(1) customer satisfaction

Through the attractive appearance to satisfy customers, shop decoration, display of shop window image.

(two) sales at the utmost limit.

Through the selection of commodities, display and display of goods, and matching the structure of goods, the highest sales amount can be achieved.

Open source -- throttling

Two, store display planning

Understanding customer categories

Target customers

After entering the shop, move in the rack according to the logical and envisaged moving lines.

Usually not to the right.

Because the right side is always crowded and moving slowly, so they usually turn to the left when they enter the shop.

Buying customers

Walking around carelessly, usually after entering the shop door, to the right.

(common sense) "target customers" usually move clockwise, and customers usually move counter clockwise. Understanding this mode of movement is very important for commodity layout.

Placement of goods

Low profit but fast turnover of goods (main sales) should be placed on the left side of the door. This location will enable the "target customers" to enter the door easily to get the needed goods and help them quickly complete the sales.

On the contrary, the commodity with high profit but slow circulation should be placed on the right side of the door, so that the goods can be easily seen by "buying customers" to increase sales of such goods.

The relationship between store location and sales volume divides the store store into six areas, and estimates the sales share in each area. It can be seen that the space on the right side is more valuable than the space on the left side.

[shop layout]

The so-called shop layout refers to making suitable arrangements for commodities, rack and other equipment according to the planned plan.

The best layout can make space most efficient.

Efficiency here does not mean the quantity of objects placed in a unit area, but refers to a certain area that produces the greatest benefit through suitable arrangement.

In other words, it is how to arrange sales to maximize sales.

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Setting goals and taking measures

Our store's goal is to guide the flow of customers to the maximum limit.

First, consider the buying habits of customers.

Two. Make use of the maximum limit for lighting, ventilation and air conditioning.

Three, give full play to the maximum efficiency of equipment.

Four, the location of goods must be conveniently accessible to shop assistants or customers.

Five, to facilitate staff, managers, customers have the most clear horizon.

Attach importance to the disposition and display of commodities

Our store's goal is to guide the flow of customers to the maximum limit.

Key points of commodity allocation

The basic essentials of display

Key points of labels

Shelf up and down