Solving The Plight Of The Clothing Industry Is Not Good Enough To Rely On Electricity Sales.

Current Clothing inventory Even if the production is stopped for two years, it will not be sold out. Overproduction and export to domestic sales aggravate the difficulty of industrial inventory digestion. The sharp contraction of exports has prompted some garment manufacturers to turn to domestic sales and create brand models. Some domestic brands of local products are too optimistic about their sales estimates, and their inventory pressure is very great. But as a change of sales channels, electricity sales can only alleviate the current pressure of clothing sales, and can not completely solve the difficulties faced by the entire clothing enterprises.

It is worth noting that the national data show that retail sales in the first half of this year increased by only 0.99%. Retail sales of clothing commodities increased by 9.82% in 1~6 months this year, although it was about 12 percentage points slower than the 21.81% growth in the same period last year, but it has narrowed considerably compared with 1~2 this year. This means that most of the retail sales of clothing commodities are coming from. Clothing price The impetus for the rise.

As a matter of fact, there are many difficulties facing the clothing enterprises at present. One is the excess production capacity, the two is the serious homogenization of clothing products, and the three is high inventory. One of the most striking features this year is that before Garment manufacturing Enterprises only do production or retail, and now many enterprises are doing multiple ports. Under the influence of the overall economic environment, the total demand of consumers is not so strong, from manufacturing to wholesale to terminal retail, each level has been affected to varying degrees.

Garment enterprises will face big transformation. Take the major brands in Europe and the United States as examples, they will use fast supply chain, flat channels, greatly reduce the cost of circulation, and the circulation cost of domestic garment enterprises is far higher than the production costs. For example, it first passes through Brand Company, then through provincial agents, then to prefecture level city wholesalers, and the circulation cost is very high. If it develops according to its flat channel or e-commerce channel, the intermediate circulation link can be greatly reduced.

Microscopic point

@ Shen Jianguang, chief economist of Mizuho Securities Asia Company: policy easing did not drive economic growth to resume. In July, investment in consumption and fixed assets was basically stable, and industrial production continued to decline. Compared with the two pillars of infrastructure and real estate in 2009, the real estate industry has been severely regulated and can only rely on infrastructure construction. In order to promote steady growth of the economy as early as possible, policies need to continue to be overweight.

@ the chief economist of the Industrial Bank, Lu commissar: the Bundesbank is the "shadow king" who decides Germany's negotiating position on the euro zone. Merkel is just "front vest."

@ professor Sun Lijian, School of economics, Fudan University: the United States is discussing whether the rich are rich or not, and frugal life is good or bad for the poor and poor countries. In this regard, I think: 1., the United States levies taxes on the rich and the public condemns over consumption, which is the main reason for the recent increase in the savings of the rich and the decrease in the trade deficit. 2. the rich choose finance to transfer the pressure of economic recovery to the financial system, and reduce the chances of creating jobs for the poor and the growth of corporate profits that depend on income growth. 3., the innovation results have lost the support of consumption.