Four Principles Help You Solve The Problem Of Clothing Store Location

　　 1. Pick the place: determine the crowd and flow

First of all, you must know where people are going, not just there. For example, the breakfast shop should be where the office workers will pass, and the video rental shop should be on the way home. You can spend some time to calculate the crowds in the morning, afternoon and evening in the target area of the place you are interested in, count the number of people entering the nearby stores, and see the proportion of office workers, students and housewives among the people passing by. At least, you should count them once on weekdays and weekends to know the true distribution of the crowds.

In addition to where people go, you also need to consider how long it will take people to arrive at your store. The cheaper the product is, the more customers are reluctant to spend time. For example, convenience stores define the main business district in 3 minutes and coffee shops in about 5 minutes. Unless you plan to sell cars, which are high priced goods, generally speaking, customers can only tolerate 7 minutes of transportation at the farthest.

　 2. Find a place: visit the surrounding environment

With the preselected pocket location, the second step is to inspect the surrounding environment. At this time, we need to observe from two perspectives: one is the perspective of the businessman: what signs indicate that the location can Create performance ? Secondly, from the perspective of customers: will you go shopping here? There are unpopular corners in the prime area and hot spots in the secondary business district. It is the most taboo to look for a location only to see others succeed, so you want to copy a store next door, unless you are sure to make your own differentiation.

In addition, pay attention to whether competitors located in the opposite corner or not will steal your business? Can you preempt others to intercept customers on the customer's action route? Always pay attention to the position of your competitors and find a place to compete with them. You must keep ahead, otherwise, you will be in the downwind of similar stores. Be careful that your business will always be in the downwind.

3. Look at the storefront: architecture equals live advertising

Please look at the store in the mood of a first date, and be concerned and suspicious. First look far, then look close. Imagine the feeling of your store in this space. Once the store name is placed on the signboard, will it be conspicuous? Can anyone who drives by see it? Can pedestrians notice from the sidewalk? A good store is like a live advertisement. It not only makes it easy for people to find you, but also has the potential to go up the road customer Show yourself. In addition, architectural design is also a key point. Is this location suitable for retail? Is it attractive? Even shopping streets with similar appearance design may be quite different in quality. Is the quality of the building as good as your product? Remember, buildings must be considered from the perspective of brand building.

4. Choosing a Neighbor: Good Neighbors Let You Fight Less

Customers will think that the quality of goods in adjacent stores is quite similar to that of similar stores brand It is very important to be in the same location, because some site selection strategies are parasitic. If you open a clothing store next to a big department store and a vitality restaurant next to a high-end supermarket, customers attracted by big brands will also be attracted by you.

In addition, it would be better to meet some high-quality neighbors such as video rental stores or dry cleaners, because these stores have the opportunity to visit twice. People will send their clothes to wash and will come back to pick them up every few days; Post offices and supermarkets are also such useful boomers. If you can catch their light, it will definitely be a big bonus for your business.