Teach You To Set Up A Personalized Color Printing Clothing Store.

In foreign countries, there are special personalities.

Custom shop, whatever you like, can be designed and made for you at once.

Owning a garment that really belongs to you has become a fashion.

In Taiwan, site printing is very popular, and the sales volume of clothing in Taiwan is up to 800 thousand pieces every year.

Therefore, their slogan is: to see, want to get, can do, write, draw, can be printed out.

Characteristics: personality design

What is the soul of clothing? It's a design! It has become a fashion to own a garment that really belongs to you.

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There are two patterns of "personal clothing": one is a fixed pattern, such as sports stars, animals, science fiction, and so on. There are a lot of patterns. One is personalized photos, and the photos of oneself or family members and lovers are printed on clothing and backpacks.

In fact, through computer processing, what kind of effect can be done.

It is also fascinating here. In the process of participating in the production, customers have also been addicted to a designer, and have made a real clothing of their own.

Its consumption group is very large: from young children to young people under 28, they are the main target customers.

If it is made into tourist souvenirs and advertising shirts, its market will expand even wider.

Management suggestion

First, do not invest big.

As the saying goes, "how much money can be done?"

The scale of investment in "personalized clothing" can be large or small.

Many can invest tens of thousands of yuan or even more than ten million yuan, and can also run clothing sales and so on.

But for those who are just starting a business, it is necessary to do their best. Under normal circumstances, there is a need for a street facade or a shop. The area is not too large. There are 10~15 square meters and the monthly rent is around 1000 yuan.

Shop decoration should be concise and bright as the main keynote to highlight the fashion atmosphere.

Equipment investment is also not big, generally need to purchase computers, scanners, digital cameras, color inkjet printers, flat printer, each one needs more than 10 thousand yuan.

In addition, we need to hire computer operators and salespersons, with an average monthly salary of around 800 yuan per person.

In addition, the handling of business, taxation and other procedures is about 500 yuan and the flow of materials used to purchase consumables.

1000 yuan.

On the whole, it will invest about 15 thousand yuan on the basis of the original clothing store, and the "personalized color printing clothing shop" can be opened.

Two, diversified insurance

In the long term inspection, some operators also groped out a "simple combination". Only using digital cameras, color inkjet printers and flat-panel ink-jet cameras can make personalized clothing by taking photos on the spot. You can move the machine to parks, squares, tourist attractions, schools, etc., so that the mobility is strong, and it only needs to invest thousands of dollars. It not only saves a lot of fixed expenses such as equipment capital and rent, but also does not need computers, so it is very easy to operate.

As long as thorough research can be found, in fact, each device has many functions.

Take the tablet printer, it can not only print the image on the clothes, but also print all the fabrics, such as short sleeved T-shirts, tablecloths, scarves, hats, knapsack, jeans and handkerchiefs. It can also be printed on metal plates, ceramic boards and other planes, plus a beautiful picture frame, which can be made into high-end wedding photos, birthday photos, etc., and can also be printed on metal or jade necklace, which is more suitable for children and lovers.

If you make a computer, you can also run projects like computer portraits, old photo refurbishment and digital printing.

Under normal circumstances, the "raw materials" and printing costs of each garment pattern are 3 yuan to 15 yuan (depending on the size of the image), while the fees are 10 yuan to 30 yuan, and the profits are very high.

Three, promote sales according to actual conditions.

The key to making money is not to promote sales.

According to different consumer groups, formulate different

The following schemes are available for reference.

1. group consumption.

Advertising shirts specially designed for small sales promotions, including some students' Graduation costume.

As for the advertising shirt, people who are wearing only the logo of the company are tired of it. If the picture of the customer and the logo of the company are printed on the clothes skillfully, who will discard the bottom of the box?

2. tourist souvenirs.

The tourists like the scenery and photos printed on clothing, backpacks, necklace, as a souvenir.

With the same trend of tourism products all over the country, this unique souvenir will surely attract many tourists.

3. store marketing.

Use membership cards to make profits for them, and use the main festivals of the East and the west, such as Valentine's day, Christmas and Spring Festival to promote sales.

4. shopping mall marketing.

Shopping malls are large and crowded, and can be bought by small shopping malls. When consumers pick up a garment, they will immediately pay for it if they do not care about their designs.

Now many young people are fascinated by cartoon, idolatry and self respect. If they print 7 different images of cartoon and their favorite designs, they can wear their favorite objects from Monday to Sunday everyday.

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5. free marketing.

"Free lunch" everyone likes to eat. Under normal circumstances, the free part of a person will attract more people.

There is a kind of "free" that can be applied to all people - free photos.

Nowadays, almost all the computer portraits in shopping malls are used. Even if it is free to send a 4 inch picture printed with color inkjet printing paper, the cost will be only one or two cents. However, if it is too soft, it will be chosen to be plastic in ten to nine. If it is over plastic, it will cost another two yuan or make it.

6. Park marketing.

The main consumers are children, who are photographed and produced at the scene, so that they can take pictures with Disney cartoon stars, which will greatly enhance their curiosity.