Entering Guangdong Fashion Week, Appreciating 2012 Fashion Demeanor

　　 Guangdong Fashion Week Founded in 2002, it has been successfully held for the 12 time. In 2008, the Guangdong fashion week and the Liuhua international dress festival were held in the same period. The Guangdong fashion week was dominated by provincial costumes and cultural activities. It focused on industry and international. The Liuhua international clothing festival mainly focused on the sales promotion activities of the clothing market, focusing on Trade and consumption. Some activities were jointly organized to increase the influence. The two complement each other and promote each other.

As the strongest, most influential and most popular fashion week in Guangdong Province, the Guangdong fashion has set up an economic and cultural exchange platform for displaying creative design, promoting brand image, promoting business cooperation, strengthening international exchanges, and guiding industrial chain cooperation. It has established and consolidated Guangdong's status as "the source of fashion in the country", and guided the garment industry from "Guangdong manufacturing" to "Guangdong creation". It has played an important role in promoting industrial upgrading, strengthening international exchanges, promoting consumption and promoting social and economic development.

2012 China Liuhua international garment Festival and Guangdong fashion week will be held in Guangzhou on 16-26 August, from Guangdong economic and Information Commission, Guangzhou economic and Trade Commission, Guangzhou Yuexiu District people's government, Guangdong Province Clothing and accessories Co sponsored by Industry Association, Guangdong Fashion Designers Association and Guangzhou general merchandise enterprise group Co., Ltd., JEANSWEST International (Hongkong) Co., Ltd. Co sponsored, among which 2012 one horse International Fashion Collection Asian American trend wind project was co sponsored by the Organizing Committee and Guangzhou Yi Ma transportation investment limited company. The main venue is located at the Guangzhou International Fashion Exhibition Trade Center (Guangzhou Liuhua exhibition hall) and the Guangzhou one horse clothing wholesale Plaza, which includes Guangzhou white horse clothing market, Guangzhou red cotton international fashion city and other Liuhua mineral clothing professional market garden and Guangzhou Beijing road pedestrian street.

During this fashion week, the United States, Germany, South Korea and Guangdong will be held. Designer And the brand trend trend release, new product release, clothing ordering society, and the twelfth Guangdong top ten fashion designers' selection, Guangdong garment industry transformation and upgrading conference, Guangdong garment industry transformation and upgrading scientific and technological achievements exhibition, 2012 Guangdong clothing brand professional managers conference, Guangdong Province garment industry transformation and upgrading of senior management quality training series, and twenty-first China JEANSWEST cup leisure wear design contest, the southern regional finals and other 60 activities. This fashion week has been listed by the Ministry of Commerce as "the 2012 key guiding and supporting Exhibition". It is the only 108 garment industry exhibition to be supported by the Ministry of Commerce. It is also the only fashion week. It is the exhibition platform for Guangdong provincial economic and Trade Commission to expand domestic demand and promote Guangdong's clothing industry transformation. This fashion week will continue to play a leading role in expanding consumption, adjusting structure and promoting development. It will blow the horn of Guangdong's garment industry transformation and upgrading.

In the current global economic downturn and the downturn of the industry, the success of the fashion week in Guangdong will be able to boost the confidence and speed up the development of the garment industry in Guangdong. We will wait and see! Let's go into fashion week.

Guide and promote the transformation and upgrading of garment industry

This year, the Guangdong Provincial Commission of letters has made the garment industry the focus of promoting the transformation and upgrading of the traditional industries in the province. Since March, it has carried out research on the transformation and upgrading of the garment industry in the whole province, and has drawn up an action plan for the transformation and upgrading of the garment industry in Guangdong province. On this fashion week, the transformation and upgrading conference will be held. The action plan will be announced to commend the transformation and upgrading of garment industry in Guangdong Province, focusing on cultivating clusters, focusing on nurturing service platforms, focusing on cultivating enterprises, the most popular consumer brands, the best employers and quality service providers.

It is worth mentioning that at present, the garment industry in Guangdong is in a critical period of transformation and upgrading, and the survival of the fittest is the inevitable process of industrial transformation and upgrading. Powerful enterprises have adopted technological transformation, equipment upgrading and management upgrading in their development to reduce employment, energy conservation and emission reduction, increase production efficiency and increase profit margins, and the industrial efficiency will further concentrate on powerful large enterprises. The urgent task of industrial transformation and upgrading is to provide Guangdong clothing industry with an example to learn from the improvement of production organization form, improvement of management level, increase of labor productivity, enhancement of scientific and technological innovation, and enhancement of brand building. The public service platform such as brand promotion, R & D, information and management consultation should be strengthened to scientifically guide the transformation and upgrading of Guangdong's garment industry. To this end, this year for the first time in the fashion week, the "Guangdong garment industry transformation and upgrading scientific and technological achievements exhibition" was set up to focus on demonstrating the ability to promote industrial transformation and upgrading of scientific and technological achievements, to display categories including international sophisticated clothing machinery, domestic and foreign information technology applications, German sales terminals interactive display windows, digital garment customization, customized personas customization, etc. the exhibition is located on the 2 floor of No. 5 Hall of Liuhua exhibition hall, and is integrated with the publishing site.