Viewing The Development Of Guangdong'S Clothing Industry From The Pformation Of Guangdong'S Clothing Wholesale Market

The white horse pioneered the "white horse effect" of the "modern commercial building" in the whole country.

A few days ago, Guangdong economic and Information Committee and Guangdong Province

The Industry Association published the action plan of pformation and upgrading of garment industry in Guangdong Province, pointing out that at present, the garment industry in Guangdong is in a critical period of pformation and upgrading, and the survival of the fittest is the inevitable process.

Liuhua clothing business circle has undergone more than 20 years of long and tortuous development and development process, and has created the most prosperous clothing trade business circle in the country. Its development has gone through three stages: "road market - indoor wholesale market - wholesale market group", and also confirms the "three years upgrading, five years pformation" of the wholesale market's internal development characteristics.

At present, Liuhua business circle has been upgrading.

The first stage

Germination stage

1983~1992

In the early 80s of last century, Gao Di street, Guan Lu Road and West Lake road in Guangzhou had become the national garment trading market, and also the rudiment of Guangzhou wholesale market. These lights night markets and clothing streets mainly run on cloth, clothing, shoes and caps, general merchandise and so on. They rely on the fashionable clothing styles from Hong Kong and Macao, the latest clothing materials, and attract the visitors and vendors from all over the country with the word-of-mouth that "the price is so low that the customers dare not open up a counter-offer".

In the late 80s and early 90s, the Guangzhou municipal government was determined to change the situation of occupying roads, and the clothing owners of high street and West Lake road were looking for a way out.

A sharp investor has taken the form of cooperation with the property rights unit, and built the first (or the first country) self-employed house in Guangzhou.

Guangzhou's "Kangle's individual world".

According to one of the parties recalled, the market in the civil engineering process caused widespread concern in the market, and finally evolved to every two individuals who have paid the deposit can only be divided into one stall, the hot scene is unexpected.

Market layout of Liuhua mineral clothing market

The second stage

Growth stage

1993~1997

This stage is based on white horse.

With its rational commercial layout, scientific management methods and humanized service, the white horse pioneered a "white horse model" and "white horse effect" of "modern commercial buildings" in the national clothing specialized market.

It is said that during the 1995~1996 two years, some people queued up to see the white horse all night.

The main feature of this stage is the large number of garment wholesale markets in Liuhua District, and the rapid increase of wholesale clothing trade. Finally, the leading position of Yuexiu wholesale clothing market in China is determined.

The third stage

Golden stage

1997~2002

Shortly after the opening of the white horse, the major clothing markets such as Tianma, Jin Ma, Liuhua, new land, BBK, Guang Kong and Jin Xiang have sprung up, and the number of the market has continued to increase, showing a trend of spreading to the mineral areas.

The volume of pactions in the market has maintained a high growth momentum and the internationalization level of the market has increased rapidly.

Kaiser, brother, YISHION, Tian LAN, Sheng Yu Zhu, Gloria, Santiago and Costa have been born and grown rapidly here.

The fourth stage

Maturity stage

2003~2008

During this period, Liuhua clothing business circle entered a mature stage.

The volume of pactions in the market is still rising, and the number of markets is still increasing. For example, the professional market of upper and upper grades such as the one horse, the red cotton, the United States and Dongbao has become the new force of the business circle. At the same time, with the rise of the surrounding areas, the pattern of China's diversified clothing market has been completely formed.

The origin of goods in Liuhua clothing trade area has expanded from the Pearl River Delta to the coastal areas, and even to the mainland.

The flow of commodities has shifted from domestic sales to domestic sales and export sales. Some markets are mainly exported, and the status and functions of the "international garment sourcing center" have initially appeared.

In 2008, the government intervened in Liuhua international clothing festival for the first time, and intensified its efforts in R & D, design, creativity and display, in order to occupy the high-end nodes of the industrial chain and value chain.

The fifth stage

Integration stage

2009~2015

During this period, the "three present" face-to-face market trading volume, such as spot, cash, spot and so on, declined, and clothing e-commerce and other marketing models emerged.

At the same time, influenced by the adjustment of market structure in Guangzhou, the layout and function of Liuhua clothing trade circle will be adjusted adaptively.

Some markets will be integrated, merged and even pformed.

To form a high-end field dominated by the apparel industry chain, but high-end, middle end and low-end market still coexist and develop together. Liuhua clothing business circle has entered the era of "galloping horses".

The sixth stage

Transition period

After 2015

After 2015, the garment wholesale market of Liuhua clothing trade circle will pform to the "international sourcing center" and "international business service center", and form the "market community" of garment industry ecology with the new format as the mainstream, various formats coexist, promote and develop together.

According to the experience of the United States and Korea, at this time, the share of the traditional clothing wholesale market in the clothing market should drop from the original 70%~80% to about 30%.

But in our country, especially in Liuhua clothing business circle, it is expected to occupy a higher proportion.

However, we must point out that the traditional wholesale market will emerge in a higher level of technology and knowledge intensive.