How Does The Shishi Clothing Brand Rich Bird Look At The "Leather Shoes Cycle"?

According to the news, Adidas admitted a few days ago that it would close its only processing plant in China and may pfer the factory to a certain country in Southeast Asia.

The news came out with different opinions.

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In the light textile industry such as shoemaking, not only foreign capital will be pferred, but also China's own enterprises will go out step by step.

This is a rule involving the so-called "leather shoes cycle".

Since the 80s of last century, China has gradually stepped onto the stage of the global footwear industry.

After entering this century, it has been analyzed that in accordance with the cycle of 10 to 20 years, China's shoe-making industry should be pferred to Southeast Asia or Africa.

But surprisingly, China's footwear industry still maintains the world's first record of output and export, and the "leather shoes cycle" is out of order.

For the "leather shoes cycle",

The group leader has another interpretation: "the key to avoid the" leather shoes cycle "is whether our enterprises can design the best styles, ensure the quality of products, and play their own brands.

Founded in the 90s of last century, it is the largest garment industry base in China -- Shishi, one of the most influential large enterprises.

The "lucky birds" brand series products have formed four series (male and female leisure series, fashion shoes series, children's shoes series and leather goods Series). They sell well in Southeast Asia, Russia and other domestic and foreign markets with the advantages of "quality, elegance, comfort and affinity."

Birds of fortune are constantly adapting.

Internationalization, youthful and fashion oriented development have also been focusing on product quality control.

Because the rich birds believe that only the quality of products is qualified, and the innovation on this basis can consolidate the position of products in the minds of consumers, establish a good reputation, and create a first-class brand.