Many Brands Entered Hangzhou For The First Time To Create The Most Complete Fast Fashion Lineup

The consumer market is not so prosperous, and luxury sales bear the brunt. However, there is one category of consumption that rarely seems to be impacted by the recession: fast fashion. It can be said that in Hangzhou Every mall can see the face of fast fashion brands, but one mall will go to the end of the fast fashion road. As one of the most eye-catching shopping center projects in the west of Hangzhou, Xixi Impression City has entered the peak period of investment attraction. The reporter learned that dozens of fast fashion brands will gather in Xixi Impression City, "eating" away the most golden front position of the mall.

Many brands entered Hangzhou for the first time to create the most complete fast fashion lineup

When it comes to fast fashion brands, many Hangzhou people first think of ZARA. Because this is the first fast fashion brand in Hangzhou. In the soon to open Xixi Impression City, ZARA fans should feel very interested, because in addition to another ZARA, ZARAHOME will also enter Hangzhou for the first time. ZARAHOME mainly sells household products and interior decorations, including bedding, various tableware and personal care products. Bedcovers, tablecloths, carpets, bathrobes and other textiles can be bought here.

In fact, Xixi Impression City will become the gathering place of fast fashion brands, including ZARA, PullandBear, MassimoDutti, Bershka, Stradivarius, Oysho, MANGO, Desigual from Spain; OVS from Italy, UNIQLO from Japan, and TAGLINE from China will all enter the shopping mall in the west of the city. "Excluding MUJI and ZARAHOME, the area of fast fashion brand is nearly 7000 square meters," said the relevant person in charge of Xixi Impression City. There are some fast fashion stores, for example, Uniqlo stores will exceed 1000 square meters. MANGO's store in Xixi Impression City is also the brand's largest and richest store in Hangzhou.

Many of these brands have entered Hangzhou for the first time. For example, seven of the nine brands of Inditex Group, the world's third largest apparel retailer under ZARA, will enter Hangzhou, including MassimoDutti, ZARAHOME, Stradivarius and Oysho.

Desigual, a famous Spanish clothing brand famous for its bold and crazy creative design, also chose to open its first store in Hangzhou in Xixi Impression City. This brand is widely known in Spain. It has launched the promotion of semi naked shopping for free, and has caused a sensation on the Internet. Desigual's store in Xixi Impression City will not only bring its bright and exaggerated colors, avant-garde design, and distinctive decoration style, but also is expected to bring a strong trend storm to Hangzhou.

　 Marks&Spencer will also open more than 2000 square meters of stores

Many people who have visited Marks&Spencer in the UK will never forget this store, either for men's suits with high cost performance or for those coveted sweets and chocolates. "Next April, M&S will open in Xixi Impression City, which will also be the first M&S in Hangzhou," the relevant person in charge of Xixi Impression City told reporters.

Founded in 1894, M&S is the largest clothing, food and financial services retailer in the UK. M&S has opened 600 stores in the UK, covering all cities and regions in the UK. In 2008, M&S opened its first store in mainland China in Shanghai, and now the number of stores has reached 8.

According to the consistent style of Martha, the style of Martha's stores around the world is relatively consistent. The decoration style of the store keeps British preciseness, focusing on stable dark green and brick red. The store is bright, the shelves are open, and all the goods sold in the store are self branded goods with Marks and Spencer labels. As a retailer developed from a one yuan convenience store, Marks and Spencer's biggest magic weapon for success also lies in this.

Many of the goods sold by M&S are very popular. In particular, some food imported from the UK is sought after by some customers. "These popular foods will also be sold in Hangzhou's Marks&Spencer." According to the relevant person in charge of Xixi Impression City, the area of Hangzhou's Marks&Spencer Department Store is more than 2000 square meters, which is also for sales Clothes & Accessories Mainly with imported food, there will also be a small coffee corner, which is very casual.

　 The feeling of many fashion household brands entering here and finding a home

Shundian Home Appliance World, which mainly deals in high-end digital appliances and high-end imported household goods, will also "strike" Xixi Impression City. This is a retailer specialized in selling household appliances. Every store of Shundian can provide high-quality goods, rich choices and professional services. This is also the first time that Shundian Home Appliance World has settled in Hangzhou. {page_break}

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HarborHouse, a famous American household brand, will also settle in Xixi Impression City. The products of Harbor House are purchased globally and created by top designers. What they advocate is affordable luxury. With extraordinary value and rich product portfolio, they can bring customers a perfect shopping experience. Of course, Xixi Impression City also has MUJI Muji, a Japanese household grocery brand. Its products have removed the trademark, unnecessary design, and unnecessary processing and color. This brand advocating minimalism sells a philosophy of life.

　 Do not introduce the main fashion trend of luxury goods

Xixi Impression City, located at the intersection of Tianmu Mountain Road and Wuchang Avenue, is a shopping center invested by SDIC Group with more than 2 billion yuan, covering an area of more than 210000 square meters. As one of the main shopping centers in the west of Hangzhou in the future, many Hangzhou people living in the west of Hangzhou will come to Xixi Impression City to eat, drink and have fun.

The reporter learned that many popular fashion brands will enter this shopping center. American brands such as TOMMYHILFIGER, Calvin KleinJeans, LEE, GUESS can be found here, which can provide choices for young consumers who like American style. Customers who advocate Korean fashion will not go home empty handed. HAZZYS, a subsidiary of Korean LG Fashion, will also be stationed. This young and fashionable casual wear brand has attracted many cutting-edge people. The brands JNBY, sketch, LESS, and jnbyby JNBY, which are owned by Hangzhou local clothing company Jiangnan Cloth, will also appear collectively; Ochirly, Fiveplus, Trendiano, Tennie Winnie, Roem, Plory, GXG, gxg1978, Scofield, onemore, Esprit, La Chapelle, Taipingbird and other well-known clothing brands can be found in Xixi Impression City.

Without luxury brands, these brands have also set the "keynote" for Xixi Impression City, which will be a shopping center suitable for mass consumption. It's not too painful to buy all the clothes of the family here. It's not a big problem to come to Xixi Impression City to solve three meals a day on weekends. parity fashion The wind will be the attraction of Xixi Impression City.

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