The Fifteenth Cross Straits Textile And Clothing Fair Opened.

After a series of designated actions, Jiang Zhenghua, former vice chairman of the Standing Committee of the National People's Congress, pressed the start button. The buttons fell, fireworks were splashed, and the fifteenth costumes and costumes across the Strait were prepared for 9 months. exposition The curtain was officially opened.

In the memory of Tian Qiming, President of CEO and Shishi textile and Garment Association, the first session of the Haibo conference was able to describe the word "sell".

After the "imitation" and "licensing" stage of eight and 90s of last century, relying on the booming garment industry, Shishi has held more than ten apparel trade fairs since 1992. In 1995, Cai Dongsheng, the famous entrepreneur of Shishi and the boss of the wild leopard company, joined Dina, the South and other 8 enterprises to launch Shishi's first clothing ordering Association, Fujian overseas Chinese commodity (stone lions) fair. The funding for the whole event is shared by the 8 sponsors, and the government is responsible for the related matters such as logistic support and reception officials.

Wang Yanzhu, chairman of gage company, described the rare folk trade fair in China at that time, "leaving tens of thousands of small workshops from the free market to scale." Branding operation Took the first step. That is, at this order meeting, Wang Yanzhu turned "not a famous brand of Hadley" into a famous brand.

Three years later, the trade fair was renamed "cross-strait textile." clothing The fair was upgraded to a professional economic and trade event sponsored by the Fujian provincial government and China Textile Industry Association.

However, the rising Haibo is facing the embarrassment of being unworthy of the name. Only a small number of Taiwanese businessmen are involved, the names of the two sides of the Straits are somewhat far fetched. In 1999, the government of Shishi decided to extend "olive branch" to Taiwan textile and Development Association, the only government representative organization in Taiwan textile industry.

If stone lions want to be famous, there must be an exhibition to attract the textile industry of the whole country, the whole province and even the whole world. And exhibitions are being held everywhere in the country. If we want to make this exhibition strong and attractive, we must have an incentive. Because it is separated from Taiwan only by a single river, the Shishi government will go to Taiwan to do it together, so that "the teacher will become famous". Liu Ruitu, general manager of Shanghai nad Textile Technology Co., Ltd.

Liu Ruitu was the Secretary General of the Textile Development Association. Under the joint promotion of Mr. Yu, who was then deputy mayor of Shishi, in 1999, Taiwan Textile Development Association began to participate in organizing the Haibo conference.

"The main battle against Taiwan" has become a highlight of Haibo's official publicity since then. And after fifteen years of subtle accumulation, the step-by-step step-by-step Haibo has quietly undergone qualitative changes.

After the so-called "lion's clothing city", which is known as "the largest professional clothing store in Asia", the complete garment industry chain of Shishi has been clearly reflected in the exhibition hall with a total area of 45 thousand square meters. Tian Qiming believes that the function of the Expo is being highlighted.

"Before joining Haibo is like catching up with polder, but now it is more a platform for information exchange and train of thought gathering. A large proportion of Shishi enterprises grow and go out is to rely on Haibo. He said.

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60 points Exhibition

Since taking office in July last year, Zhang Yongning, Secretary of Shishi municipal Party committee, has convened relevant organizations to prepare for the fifteenth Haibo meeting. The implementation plan has been finalized after several modifications. In order to improve the quality, the Shishi government has built up a heavy version of the exhibition. According to people familiar with the matter, the cost of the opening ceremony of the Haixi international fashion week in 2012 alone amounted to more than 2 thousand yuan.

"Shishi is only a county-level city, but a county level city government can invest in such an exhibition to give impetus to the development of a local industry and invest in such an exhibition, giving a big support to the industry. I have not seen second in China, which is very simple." Liu Rui said.

In the revival of Shishi garment industry, this Expo will shoulder the two missions of "realizing the deep docking between the two sides of the Taiwan Straits" and "boosting industrial transformation and upgrading", which is self-evident. But compared with the official surge of enthusiasm, the response of the public to this event is relatively cold.

Shi Shi, a local driver, said that not only did he not like the clothes business, he was not very concerned about the Expo, but small family shops or small businesses throughout Shishi did not pay much attention to it. "It's a great event, but a great event for the government."

The attitude of the official and the folk towards Haibo is quite different. This is the inevitable result of Cai Jinfang's "partial official" in the view of general manager of Taiwan Han Xin Industrial Limited by Share Ltd. "The official color is far greater than the actual business behavior. The government has too much effort in official work, such as hospitality, publicity and so on. It seems that the outside world is very lively, but the real attraction of an exhibition is its characteristics. The organizers should make more efforts to clarify the positioning of the exhibition so as to attract effective customers so that exhibitors and merchants can get a harvest. He said.

Liu Ruitu also said: "the most important and successful thing for an exhibition is to make the industry" not to come ". How can you make them come? You must let him see what he wants in this place. Only in this way can input and output be balanced so as to achieve a virtuous circle.

Haibo's "short board" in terms of professionalism is also more deadly.

The third day of Haibo came to an end. The shoe fair in Jinjiang next door is in full swing. But on this side of the hall, the exhibition hall of the Noda is somewhat empty, leaving only some citizens to take their daughters to wander around the museum.

"This is rare in world exhibitions." Liu Ruitu believes that it is totally useless for ordinary people who are not buyers to enter the exhibition at random, but in turn, the exhibition becomes neither fish nor fowl. "The exhibition is not allowed to do so. The exhibition is an exhibition. It should be a professional, textile related, new looking material. With children, it is shopping, so the grades of the exhibition have been reduced."

In his view, 15 years of Haibo only passed the professional performance, "I scored 60 points." Shishi government should call on local industry companies to take part in it. This is not difficult for stone lions with thousands of factories. "

The so-called "government set up, enterprises sing opera". At the Haibo conference, how many companies sang and how many companies sang, after all, no one seemed to ask. "Business is also a must. Haexpo will still play a role." The driver said.

However, for Shishi clothing industry, if haexpo only earned a shout, I am afraid it will be difficult to solve. With the catching up of Wenzhou, Dalian, Humen, Changshu and other rising stars, Shishi has been gradually abandoned. Beyond Haibo, how to catch up and reshape glory is the proposition that Shishi government needs to consider.