Using Database To Create Innovative Fashion Marketing Mode

The existing ordinary extensive promotion mode and promotion mode can not expand the market capacity very well. The market needs a new operation mode to spanition and gradually replace it. I served as the nation. Marketing The list of the general manager's products is an intangible huge asset, making better use of effective resources. It has been a new growth point in the spring campaign and the summer campaign. Classified management, classified propaganda and classified promotion are the basic models of database marketing.

Mode effect

1, collect information about customers and potential customers, such as purchase intention and actual purchase situation, and select the real consumers. In fact, 100%, targeted sales promotion, abandoning the invalid propagation loss, so as to reduce the promotional cost and promote the promotion of accurate green.

2, through the purchase of information processing, in-depth understanding of the difference between buying behavior, truly tracking sales, greatly improving service satisfaction.

3. The establishment of database can accurately and timely understand the development trend of competing products, selectively avoid blind competition, and at the same time, easily re divide the de facto market, and provide a powerful source of information for the development of new market level.

4, the database has a large amount of information stored, and is easy to classify and statistics. Pattern Buying and selling relations, grasp the lifeblood of sales growth.

Steps to build database

1, establish the first batch of consumption databases with existing archives.

2, the establishment of promotional activities or terminal activities.

3. After collecting the list of consumers, the patients in Chengdu will be subdivided according to the consumer's economic status, buying habits and preferences.

4. data base Information classification and statistical processing;

5, the formulation of the first phase of promotional activities, mainly to avoid competition in the market segments.

6. Track the changes of consumers and sales feedback after purchase.

7, organize feedback information, explore and refine advertising materials around characteristic sales, and launch new advertising appeals.

8. Possession market We should divide the market and continue to develop potential consumer groups.

Database data configuration

A, database information center and hardware system basically include microcomputer and program.

B, consumer address book, including a series of emotional information, including birthday. For example, our registration form for patient services;

C, consumer psychology information research form, determine consumer preferences. If you prefer Chinese medicine, there is no side effect.

D, database sales service project. For example, we have recently launched the "carnation" service.

E, product promotion, promotional materials and other promotional materials.

These are the general processes that we must understand in database marketing. In view of our current sales situation, we can make full use of the valid list of patients. consumption The crowd conducted targeted persuasion.