2012 Global Textile Expo: "Ma Family Home Textile Fabric"

Over the years, the popularity of flax culture, rather than a kind of humanistic sentiment that people have cherished for flax for thousands of years, is a kind of life belief that people explore flax to continue their original green health. For thousands of years, flax civilization has undergone great changes and ups and downs of history, but people's belief in healthy life has never ceased. Since the founding of new China, people of insight in China have decided to rejuvenate China. Flax industry Rebuilding the linen culture is a return to the belief of green healthy life. The constantly updated linen products, the new experience of linen spinning, and the flaxen flaxen elements enrich the flax culture, propagate the flax civilization, and carry out the eternal commitment of people to healthy life in exploration. The origin of China's Flax industrial cluster and the new Shen group of China's Linen Town, Zhen Ze town, Wujiang, Jiangsu, is a backbone force to carry forward the flax culture and stick to the green health belief.

　　 Inheriting flax culture and continuing healthy belief -- Xinshen group is based on a new chapter of linen spinning

The development of China's flax industry is divided into two main lines: first, following the traditional flax farming industry, we have developed the world's advanced linen varieties through continuous innovation, such as the important flax origin of Heilongjiang and Xinjiang. On the other hand, based on the diversified development of linen textile industry, the Xinshen group, located in the township of China's Hemp textile industry, has positioned the development of the flax industry in the upgrading of the industrial chain such as linen spinning, weaving, finishing, and upgrading the level of people's green and healthy life. After more than twenty years of continuous innovation, it has sprung up in the field of flax and has become the main force in the development of flax culture in China.

The "linen element" - the linen culture of new Shen group

In the near future, the new Shen group will enter the 2012 global textile industry World Expo China International Home Textiles and Accessories Expo with "Ma element". According to convention, every year in late August, global home textile production enterprises and purchasers will gather in the New International Expo Center of Shanghai Pudong to participate in this annual event. As a leading enterprise in the domestic linen industry, Xinshen group will take the "linen element" - flax culture as the main player, and bring the brand of the most representative linen textile products to the world to show the achievements of China's linen textile industry.

"Linen element" - a linen fabric as the leader, to build the whole solution of flax. At present, linen brands such as "Xinshen Xinshen", "Ma Yi Fang" and "Ma school" have begun to take shape, but only by digging deep the essence of flax raw materials and relying on the sophisticated linen technology and integrating with the world's advanced design concepts, can we produce more kinds of new generation of "Ma element" molecules, create a green "original" healthy living environment for the broad masses of people, and truly realize the promise of "making the world more flax".

"Ma school", the leader of linen home textiles

Linen is the carrier of linen as raw material. From the "Xin Shen Xinshen" and "Ma Yi Fang", linen fabric is introduced to linen clothing brand, while "Ma school" continues to use flax fabric to high-end home textile and fabric industry. Along the way, until now, more flax molecules are hatched out of the flax to protect people's healthy life. Since its establishment, Xinshen group has developed many new flax brand elements with the advantage of perfect linen industrialization. For example, it will soon be in the 8 moon phase, Shanghai 2012 China International Home Textiles and excipient Expo "Ma Yuan" strong strength "Ma" high-end linen home textile fabric fabric brand. Collecting fashion, trendy elements, relying on green and healthy flax, making fashion houses. Home textile weaving Professional standard of art. Through the linen home textile series fabric, linen home fabric, linen sand release, linen bed fabric and so on, let the "flax Queen" known as flax culture return to the healthy life of home, and become the "Ma element" to promote the new generation of natural health belief.

For many years, Xinshen group has always adhered to the "daily quality and consistent" business philosophy. Leading the new Shen people from the top linen materials from France and Belgium to the strict implementation of the international textile standards, and then to the green dyeing and finishing process, and the final quality inspection, to ensure the green original ecological properties of linen textiles from every detail. "MAH pie" is the perfect product of adhering to these heavy ideas. By reducing the original ecological performance of flax, leading the rich household life to a new realm of green and health.

The first appearance of the "Ma school" will show the contemporary linen culture in China. It reflects the new achievements from the inheritance of flax culture to the practice of innovation and development, and proves the "flax" to the world, and we are fully capable of carrying forward the flax culture. Through the overall solution of "linen element", the flax civilization is constantly pushed to the extreme, and the human green, healthy and civilized beliefs are perfected.

"The road is long and far away". Let's wait and see that China's Flax culture will burst into a bright tomorrow under the constant promotion of the "linen element" of the new Shen group.

China International Home Textiles and accessories (Qiu Dong) exposition

Time: from August 28 to 30, 2012

Venue: Shanghai New International Expo Center.