Three Misunderstandings And Notices Of Famous Children'S Wear Brands

As a business and investment mode, chain children's wear has shown a strong trend of development, involving catering services, beauty salons, education and training, audio-visual books, home decoration,

Ornaments, entertainment, cleaning and cleaning have become the most noticeable and concerned formats in China in recent years.

chain

Joining in this way of operation eliminates the trouble that investors can not find entrepreneurial projects, and saves some troubles that individuals often encounter when they start their businesses. It is indeed a shortcut to success.

According to a survey, 80% of the independent retailers in Japanese retail industry have closed down in the first year, and only 8% of them can persist to fifth years, while only 20% of the first year of chain stores are eliminated, and 77% of them are successfully managed for fifth years.

Two comparisons prove that children's wear is much more reliable, reliable and cost-effective than self employment.

At present, there are endless chains of children's wear.

"Invest 5000 yuan to make the boss easily", "surprise projects earn 10 thousand a day", "annual salary million invited children's wear to join"......

Faced with such a tempting advertisement, many people are eager to try and hold tens of thousands of dollars or even millions of dollars, and want to join the ranks of chain children's clothing.

However,

It's not as simple as people think.

In the world of chain children's wear, there are a lot of myths, and there are also tragedies of losing the whole game.

Therefore, in order to become the beneficiaries of chain children's wear, investors need to be well prepared.

Otherwise, blindly follow the wind, in the end, we can only beat the chest and cry out.

In order to avoid the repetition of tragedies, Xiao Bian reminded investors to eliminate the following three major misunderstandings.

1, anyone can open children's clothing.

Many people think that children's clothing stores do not require high education and IQ for investors.

In fact, children's clothing stores have certain requirements for investors' character, ability and experience.

For example, we need to have rational character, good interpersonal skills and management ability, and these factors determine the success of investors to a large extent.

Therefore, investors should ask themselves a few questions before joining children's clothing: whether they have the passion for starting a business, whether they have the potential of starting a business, whether they are good at working with others, and whether they have enough knowledge about the franchise operation of chain children's clothing.

Some investors believe that after children's wear, they can lie down and do nothing. Everything is managed by headquarters, and they only wait to enjoy their achievements.

In fact, such a pie in the sky is impossible.

Headquarters can provide children's clothing stores, but a set of children's wear business mode.

Children's franchisees can only succeed if they follow the experience and guidance provided by them and implement them step by step and practically.

In other words, children's franchisees need to make joint efforts with their headquarters if they want to succeed.

Otherwise, even if the headquarters is trying to play the role of guidance and supervision, and children's franchisees themselves do not make corresponding investment, then only stand in the queue of losers.

3, the bag can earn no loss.

Children's wear franchisees inherit mature business models, enjoy centralized procurement, centralized publicity, professional guidance and other services, which will undoubtedly help to improve the success rate of entrepreneurship.

But profits and risks are always there. There is no guarantee that nothing can be earned.

Therefore, the entrepreneurs should be rational to treat children's wear to join, to have a certain risk awareness and psychological endurance.

After eliminating the above misunderstandings, we should ensure the success of the chain of children's clothing. According to the empirical research and analysis, the following matters should be paid attention to.

1. Plan before investing.

Investors who want to join the chain children's clothing industry join the industry. No matter which industry they choose, no matter what they do, they must plan in a planned way.

How much money you are going to invest, how much you expect per month, how much you earn, how much profit you make, how much net profit you have, and when the total investment can be recovered, all of these problems need to be planned ahead of time, and the more detailed you are, the better.

We must act according to our capability, and we should not decide the size of investment by the size of the future, so that investment can exceed the scope that we can afford.

If there are several cases in case of failure, it will not be possible if there is no backup force for a comeback.

2, carefully select children's wear to join the industry.

The market is limitless and business opportunities are limited.

In recent years, there are a lot of hot chain industries emerging, but many industries have disappeared without fire.

Therefore, when choosing children's wear to join the industry, we must carefully evaluate clearly whether the industry that we want to join in has good prospects for development.

If the industry is in its growth stage, it means that the current competitors are not too many, so the whole market will have a lot of room for growth in the future. The earlier the investment is, the more likely it will be to gain profits. The more accumulated experience will be, the higher the probability of making money.

If investors want to join the industry which has entered the competition period and the project is too intensive, we must carefully consider and measure the risk.

In this industry, competition between brands and brands is fierce. Competition in the same business circle is also in full swing.

Good places have already been first joined by children's franchisees. Now they want to join them. It will be more difficult to run them.

At the same time, different industries have different market characteristics and ways of operation. If investors have a certain understanding of the market space and mode of operation in the field of children's wear joining together, plus the market appeal of mature children's clothing joining the brand, it will be like a duck to water.

Therefore, when choosing children's clothing to join the project, investors should have the idea of being a good match, and choose the business and field they are familiar with as far as possible.

Under certain conditions, it is possible to choose industries with high barriers to entry, so that competition in the industry can be greatly reduced.

3. Localization survey of children's wear industry.

Choosing chain children's clothing to join the industry, and conducting a large number of market surveys in the local area, analyzing the development of the industry in the local area, whether it is compatible, the actual situation of the existing children's franchisees and the location, and so on, do not blindly launch.

Ms. Liu is a children's clothing brand franchisee in Shenzhen. Her children's clothing store is located in Beijing.

When she bought winter clothes, she received a series of autumn clothes, which could not adapt to the coming cold weather in Beijing.

Upon enquiry, I knew that the clothing of the headquarters was designed according to the weather conditions in Shenzhen.

It is obvious that Ms Liu is not careful when choosing, and does not make compatibility analysis.

In a magazine, Mr. Wang saw a cleaning company's children's wear advertising.

After analyzing the current situation in the local conference, he thinks that children's clothing is a good opportunity to join the cleaning company.

A phone call to fight, after listening to the other side of the heartbeat note, on the hasty children's clothing to join.

It was not until he started looking for customers that he discovered that there were already several well funded cleaning companies in the market, which had a good share in the market, and the business situation of his children's clothing stores could not be opened.

The above cases are painful.

If we had made more investigations at the beginning, we would not have ended up in the final stage.

4, carefully choose children's clothing to join the brand.

We must be cautious in choosing children's clothing brands.

If you only see attractive conditions in advertisements, you will often regret if you see a beautiful company catalog and rush to join children's clothing.

Generally speaking, the more competitive chain brand, the more complete the children's wear franchise system, the stronger its financial strength and strength, the better its prospects for development, so it has more ability to ensure that children's wear partners gain.

Choosing children's clothes with weak brands to join the headquarters, though they can pay less children's wear and fee, but in comparison, they can enjoy less resources and help from headquarters. Therefore, many things depend on children's clothing stores to take care of themselves, and their competitiveness is naturally weaker.

At the same time, because children's wear membership fees are low, the number of children's clothing stores will increase dramatically, resulting in malicious competition among children's clothing franchisees.

5, discern the eyes, sign the contract.

Signing a contract is also a stage for children's wear.

The UK China Business Laboratory reminds entrepreneurs that chain children's wear is a very competitive business model with potential for development.

The so-called Cheng Yi Xiao He, defeated Xiao He, numerous, unpredictable, and all these require investors to make full preparations.