The New Products Are Sold In Autumn But Not In The Summer.

At the moment, it is the "new" season of department stores. Reporters visited the market on weekends and learned that in the autumn it was a short time.

"Equal share."

Insiders said that in order to get a "pick up" in the subsequent discount season, some small brands have increased the "tag price" in advance, with a view to attracting customers with lower discounts.

Autumn sales and sales cycle

Yesterday, reporters at a shopping mall in Nanjing Road, a department store saw that the discount for summer wear was generally less than 50 percent off, while the autumn new style only hit 5% off.

"Let's not see that the weather is cool these days, but it's still a good summer wear, and the benefits are the key."

A saleswoman surnamed Li said at the women's clothing counter.

Deputy manager of a shopping mall responsible for investment in Baoshan District told reporters that because of the bad sales situation this year, the price of new products generally increased in the past year. Only a few brands responded this year. However, whether the price increased or not, most brands had reduced the volume of supply.

"Moreover, autumn clothing is on sale earlier this year, and" autumn selling summer "can lengthen the sales cycle.

Zhejiang family

The company's relevant person in charge said that although the cost of labor and raw material prices rose partly, but the terminal consumption could not be pulled up, so the price of clothing could only be flat with that of last year. Besides, it is expected that the sales situation will be bad and the volume of goods will be reduced in advance.

The reporter learned from the Shanghai apparel industry association that in the 1-6 months of this year, the total sales of clothing products in ten major shopping malls in the city totaled 5 million 904 thousand, representing a decrease of 368 thousand compared with the same period last year, down 5.9% from the same period last year, while the sales of clothing category goods decreased by 0.8% compared to the same period last year.

Since 2009, the clothing prices in the shopping malls have been climbing steadily. Compared with three years ago, the average price of clothing in the first half of 2012 is much higher than that in the first half of the year, which is a big reason for the popularity of the market in the first half of this year.

Autumn shoes "price increases" for discount war

Reporters noted that although most of the autumn wear shoes prices did not rise, but there are still some well-known brands are not high "counter trend" to raise prices.

At the women's shoes counter, the reporter saw that the brand prices such as Saturday's market share were relatively flat. The price of deep shoe imported into the "British" element was around 1100-1200 yuan, while the selling price of some famous brands was 1500 yuan.

Analysis of the industry, these small brands "coveted" is the October September discount season, "do not beat home 40 percent off, because their advance tag price has been raised, then you can play sixty percent off half off."

Saturday

The company's relevant person in charge told reporters that the discount for new products is now around 12% off. Until September 10th, the first discount season will be around 30 percent off before and after teachers' day. By October 1st, shopping activities will probably hit 40 percent off.