Taiwan'S Readymade Garments And Apparels Unlimited Quanzhou Garment Enterprises Should Keep A Prudent Attitude In The Face Of Opportunities

Recently, Taiwan's relevant departments announced that they would significantly eliminate 20 categories of mainland clothes We agree to open the market for the import ban of decorative products. Industry insiders remind that Quanzhou clothing Enterprises should not only see that the lifting of the ban will bring new business opportunities for enterprises to explore the Taiwan market, but also maintain a cautious attitude towards entering the market.

Enter only one batch in the first seven months

It is understood that Quanzhou spin The number of clothes imported into Taiwan is relatively small. From January to July this year, there was only one batch with a value of 49700 dollars. Chen, secretary-general of Fujian Textile and Clothing Export Base Chamber of Commerce, believes that in the current situation that clothing trade in Quanzhou and Taiwan is not frequent, there is still much room for enterprise cooperation after the lifting of the ban.

"In the near future, women's clothing and children's clothing are more likely to carry out trade cooperation." Secretary General Chen introduced that Taiwan's relevant departments had removed 20 categories of mainland ready to wear clothing Clothes & Accessories The import ban of Class A products is lifted in the following categories: dress, casual clothes, bathrobe, dressing gown, overcoat, raincoat, driving coat, shawl, cloak, top, shirt, blouse, nightgown, pajamas and trousers for women or girls; Men's or boys' underwear, briefs, overcoats, raincoats, driving jackets, shawls, cloaks, nightgowns, pajamas; Other women's or girls' (boys' or boys') clothes and trousers. Including cotton, synthetic fiber, recycled fiber, other textile materials, other man-made fibers, knitting or crochet, etc.

"As you can see, Women's wear The categories of children's clothing and children's clothing are relatively clear. In addition to the clear categories of men's clothing, whether they include categories such as sportswear, casual wear, etc., the chamber of commerce and enterprises need to further understand these relevant details. " In the interview, most of the industry people were still cautious about cooperating with Taiwan enterprises after the lifting of the ban.

Direct marketing costs are still high

　　“ Ready to wear The lifting of the ban is only the first threshold for the relevant clothing products to enter Taiwan. To truly enter the Taiwan market and even gain a firm foothold, enterprises also need to consider the cost of channel construction, the recognition of the Quanzhou brand in the Taiwan market and other factors. " Secretary General Chen said. It is understood that at present, there are few enterprises in our city that set up branches or offices in Taiwan, and fewer garment enterprises enter the Taiwan market.

As far as the direct marketing model is concerned, "the enterprise once planned to open direct stores in Taiwan a few years ago and carry out trade cooperation with Taiwan enterprises, but later the plan was shelved due to the high cost of opening stores and promotion." Children's clothing Mr. Zeng, assistant to the president of the enterprise, said. The same experience also happened to a sports brand enterprise in our city. "A few years ago, the company was ready to open a dealership in Taiwan, but no progress has been made since then, because Taiwan set a 50% high tax barrier at that time." Chen, manager of the company's market management department, said.

In terms of OEM trade, cooperation with Taiwanese traders may also produce a "double-edged sword" effect. Cooperation will undoubtedly increase the order volume of Quanzhou enterprises. However, as many Taiwanese traders' final sales markets are in Europe, America and other countries, OEM profits are likely to decrease, which is also an issue that enterprises have to consider.

Actively communicate and strive for cooperation

"If the direct marketing mode is adopted, the cost of opening stores, store layout and brand promotion should be considered, and the input cost is often several million or even tens of millions of yuan; if the agency or trade form cooperation is adopted, it also requires a lot of preliminary work to investigate the cost and profit recalculation of agents and OEM products." What kind of cooperation mode should be adopted, The industry believes that further analysis of the market is needed.

"It is understood that Taiwan Kerndi Co., Ltd. is the company that proposed to significantly lift the ban on clothing products in the mainland this time." Secretary General Chen said that this company is a large clothing trader in Taiwan, which specializes in taking over American brands, placing orders to foundries, and then exporting to the United States, Canada and other places.

"This shows a signal that the lifting of the ban will benefit Taiwanese traders to some extent." Industry insiders believe that from the perspective of Quanzhou enterprises, OEM production and entrepot trade are one aspect of future cooperation with Taiwanese enterprises. "Quanzhou small and medium-sized children's wear and women's wear enterprises have rich experience in OEM, and should be favored by Taiwan enterprises as partners." Secretary General Chen believes that cooperation after the lifting of the ban on ready to wear can start from OEM trade. "Quanzhou enterprises can take the initiative to carry out communication and cooperation with Taiwan's large garment traders; meanwhile, adjust product production according to the corresponding standards of Taiwan's clothing."