Garment Industry Both Inside And Outside To Promote Industrial Upgrading -- Wang Zhuo

Not long ago, big wave Town, Baoan District, Shenzhen, which owns high-end women's clothing brands such as Mass Phil, movie and so on, launched a brand new concept -- China Fashion index.

A series of data, including accessories, colors and so on, is hoped for China.

Provide reference for the development of enterprises.

Summary of each industry's wide range of data and the promotion of the development of the industry, then China's recent 20 years of clothing industry development data is also urgent need to sort out? Do China's clothing industry need such data to assist development? From the big clothing country to the garment power, what factors should Chinese enterprises pay attention to? The Chinese clothing association secretary general Wang Zhuo gave the answer.

I have heard of this fashion index. Actually, when I first heard it, it reminded me of Keqiao.

The price index, a price index, represents the fluctuation of the overall fabric fiber price from one place.

And now this fashion index in big wave town is also built to create.

Base created.

Fashion index

Product development, brand positioning, market policy and market management system have great reference value.

China's current product development and brand positioning depend more on the development of the enterprise team. After many years, it looks back on itself, but never has the first-hand authoritative information of the whole industry.

If this data is done in a comprehensive way, it will become the most valuable reference material for all production processes in the entire garment development.

The China Apparel Association has also sorted out and summarized the development process of China's garment industry in recent 20 years, and reviewed and reconsidered it.

We have roughly divided the development of garment industry from 1991 to now and divided it into several stages every five years. We can see the development process of China's garment industry.

From 1991 to 1995, industry media appeared.

Association, China's clothing industry system began to build, we have talent reserves, public opinion reserves and social promotion reserves; from 1996 to 2000, the brand awareness of China's clothing industry is awakening stage. A large number of brands such as wedding birds, seven wolves, Metersbonwe and so on are registered at this stage. They have led the brand awareness of the whole industry to awaken; from 2000 to 2005, reform and development, new models, new thinking, new methods and new systems began to emerge.

New models such as designer brand creation and terminal strategy appear in this period.

Since then, the brand structure of China's garment industry has been established, and the Chinese national costume brand has completed the accumulation of primitive capital at this stage. From 2005 to 2010, China has entered the era of internationalization. China's clothing market has become a part of the world's clothing market, and the era of China's international brand has arrived.

Wang Zhuo: we predict that three to five years after 2011 will be a critical moment for China's garment industry to readjust its reform, upgrade and upgrade.

In the future, the clothing industry is like water, water has no fixed form, but it can be pervasive.

If the pformation and upgrading work is done well, China's clothing industry can be as pervasive as water and truly powerful in the world.

I think the simple expression of popular expression is concerned with eight factors: capital, culture, product development and design, internationalization, mode innovation, technological development, industrial chain integration and the electronic age.

Wang Zhuo: we can not say which is the most important, but in the future competition, a large proportion will be capital competition.

With the entry of international capital, the listing boom of domestic garment enterprises and various mergers, reorganization and merger will become an important topic in the development of the industry, and even at a certain stage, it can become a hot spot in the development of the industry.

In the process of adjustment, pformation and upgrading, merger or merger? Financing or financing?

Will become an integral part of the industry.

I mean that internationalization is not a simple way to internationalize the market, but how China can play its international role and further integrate its international resources.

Many enterprises have invited overseas design teams to design and develop products for brands, and many brands have made ODM processing abroad and imported international industrial chains, all of which belong to international development.

Yes, who will occupy more industry resources and industrial chain resources in the future development, who will occupy more advantages in the future competition.

At present, especially in the market, especially from last year to now, the price of clothing brand has been rising, which has increased by more than 20%, while many international brands are in the face of competition with local brands in two or three tier cities.

On the basis of high cost and rising industrial factors, why do domestic clothing enterprises only have a way to raise prices, but foreign brands can reduce prices? The reason is that they have the advantage of global industry, which can digest the cost and achieve the goal of low price competition.

Now in the electronic age,

The impact on the industry is self-evident.

I have asked many enterprises how much they sell in a year. They told me that 10% of the total retail sales per year is the profit of clothing, and their store costs account for a high proportion of the cost.

So the virtual e-commerce space will reduce the cost of this part of the cost.

The rise of e-commerce, such as fan Kai pin, Taobao, and so on, will bring considerable rewards to the brand that is opened online, so e-commerce will be a major factor for clothing enterprises to attach importance to in the future.