Success Can Not Be Duplicated -- Chen Zhonghuai, Chairman Of Children'S Clothing At Three O'Clock.

Zhejiang

Chen Zhonghuai, chairman of the limited company, is an experienced guest of the dream group of CCTV entrepreneurial interactive column "Sunshine Avenue". He has a keen eye, accurate judgement, and carries the temptation of children's clothing business opportunities to the CCTV stage. He is always ready to plug in the wings of dreams for every capable and dreamed migrant worker. He is a representative of the hard working, pioneering and innovative Wenzhou businessmen.

Once, because of an unexpected fire, he burned the capital he accumulated over the past ten years, wiped away tears and returned to the market.

Production spanned to knitted garments, from underwear to children's clothing; from production enterprises to building independent brands, he resigned without hesitation and resigned from the position of president of Kangnai underwear general manager and needle cotton branch, and rushed into the children's clothing industry. Is such a bold man a bold or delicate type? How can he win the applause of his business, and his success in Wenzhou businessman's story can not be duplicated.

A big fire, millions of assets burn, and can only start again.

At the beginning of March 2012, "Sunshine Avenue" recalls the interactive column of migrant workers in Dalian. More than 10 guests of the dream group gathered together to tell you from Xue Chuanfang, chairman of Jinfu car industry in Jiangsu Hongzhou, that they started their hard pioneering course from selling bittern vegetables to investing in new energy electric vehicles. Every entrepreneur of the dream group had a story of entrepreneurship or strong or seizing opportunity or moving.

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Speaking of the history of his own business in the field of clothing, the general editor of Dalian commercial newspaper, general editor Ma Li, and the chairman of the chairman of Dalian Xiao Qin Food Co., Ltd., was impressed and impressed by the president Wang Xiaoqin.

In 1988, Chen Zhonghuai graduated from Zhejiang RTVU College of mechanical engineering and graduated. After graduation, he successfully picked up his father's "Wenzhou star sports clothing factory".

After a series of innovations: to participate in ordering, widening channels, importing equipment...

Chen Zhonghuai soon turned the original small factory with only a dozen household sewing machines into an enterprise with more than 200 workers.

Enterprises were once rated as key enterprises in Lucheng district.

Just as Chen Zhonghuai was preparing to make a grand plan in the field of clothing trade.

At 3 a.m. on February 26, 1996, Chen Zhonghuai was waken up by the telephone. When he arrived at the factory gate, he watched helplessly as he worked hard in the fire.

Years of painstaking efforts have turned to ashes in the fire.

There was not a cup left in the ruins after the fire.

He even owes a lot of international orders for breach of contract, as well as logistics and pport orders costs.

In front of Chen Zhonghuai, there are only two ways: to stand up, or to be defeated.

The days of depression are few days.

At this time, his wife's support, friends and family's encouragement, and then led by Liu Songfu, President of the clothing trade association of Wenzhou, made contributions to Wenzhou's clothing industry.

Chen Zhonghuai shared with other bosses of the "Sunshine Boulevard" dream group. "In the shopping mall, we should strive for a career first, and then do things first. We should be honest and moral. Even if we are faced with difficulties, even when we encounter adversity, we will be able to make every effort to come back.

That's the rule of doing things. 4 months later, Chen Zhonghuai was preparing to run the factory.

When the factory opened, all the employees returned to the factory. Wages were still in arrears, but they believed in their integrity and ability.

Old customers continue to come back to order, pay more deposit, or increase the price of products, and also give him a lot of support.

To this day, Chen Zhonghuai is still grateful that the fire, though it has lost property, has gained more.

A lady's skirt brings new ideas, and life turns gorgeous again.

By the end of 2000, Kangnai group was ready to develop into the underwear industry.

Chen Zhonghuai, who has been the boss of the knitted garment factory, is familiar with the familiar way. So he turned off his clothing processing factory and took a group of old employees to join the company. He began to run Kangnai brand underwear -- Kangnai underwear.

In 2003, Kangnai underwear became one of the first underwear brands to push store mode.

In the short term, Chen Zhonghuai led the team to enhance the popularity of Kangnai underwear brand. In 2006, Chen Zhonghuai was elected president of the Wenzhou clothing trade association's needle cotton branch.

In the second half of 2007,

Planning brand extends to children's clothing industry.

Chen Zhonghuai resigned from the position of general manager of Kangnai underwear, resigned from the position of chairman of the needle cotton fabric branch, and took his team to the front line of children's wear.

More than half a year to do research, run the market, do a good job of comprehensive analysis, formally confirm the children's clothing project.

Many people were surprised by the change in Chen Zhonghuai's role. After all, he made Kangnai underwear a well-known brand. No one thought he would give up the existing accumulation and open up a new field of clothing.

But his sudden pformation has been planned for a long time.

"My wife often buys clothes for children, and once bought a lady's dress for her daughter, which cost more than 1000 yuan, which touched a nerve in my heart."

Chen Zhonghuai thought that in China, an average of every child has at least several adults to buy clothes for him, and only one wife can buy himself underwear.

Besides, children's consumption power is even stronger than that of adults.

From then on, Chen Zhonghuai began to concentrate on the children's clothing market.

According to his understanding, China has 320 million consumers who wear children's clothing and has a market capacity of about 40000000000. The market share of children's wear is increasing faster than many other categories, such as T-shirts, women's wear, jeans and so on.

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In 2008, the children's clothes at three o'clock water were formally established. Why did they name the "three point water"? Whenever a reporter confronted Chen Zhonghuai with questions and doubts, was it related to that fire? Chen Zhonghuai always said with a smile: different brands and many children's wear brands are the names of foreign moving pictures. The name of "three point water" is brought with Chinese elements; three points of water "three water droplets" imply three meanings; the first point is water droplets, which means children's healthy growth; second dripping water is a note symbol, a manifestation of happy childhood time; the third point of water is like a comma, which is the meaning of every child's continuous progress.

These water droplets also symbolize the vitality and vitality of enterprises, and the implication that their children's clothing will constantly break through their limitations and develop towards diversification, collectivization and internationalization.

"We will not only take" water "as culture, but also take" three points of water symbol "as the connotation to launch the four seasons clothing in spring, summer, autumn and winter. We will pursue the trend of individuation and internationalization, follow the fashion trend, and combine the characteristics of children's growth to achieve popularity and quality, practicality, fashion, health and intelligence.

That's what Chen Zhonghuai said.

Around children's "three point water" is not only to make a clothing, but to run a children's community, to provide children's products related to textile products.

Unlike the general clothing store, the "three point water" will set up a children's club and build a play area in its own store. For example, invite children to come to the exclusive store to participate in interactive activities such as playing games and listening to stories.

The three point water will establish customer loyalty through the club to build a foundation for diversified development.

Chen Zhonghuai worked steadily and steadily in the cultivation and promotion of the "three point" water brand, and used his "slow fire stew" concept to operate carefully.

He thinks: at present, 60% of Chinese children's clothing sales are concentrated in the wholesale market, and most of the products sold here are not brand names, mostly low-grade products.

The idea of "three point water" has been positioned from the beginning to the end, and the whole strategy, R & D, design, quality, brand and channel system have been built around the two words of "cutting edge".

At the 15th anniversary celebration of the Wenzhou clothing trade association, the children's Clothing Co., Ltd. won the medal of "the most influential children's clothing brand in Wenzhou market".

At the same time, children's wear at three o'clock water successfully passed the "three in one" system certification of ISO9001:2008 quality management system, ISO14001:2004 environmental management system and GB/T28001:2001 occupational health and safety management system.

All aspects of product quality, office environment, logistics and direct shops must be strictly examined.

Chen Zhonghuai is also proud to say that in the two years when he first started undertaking children's clothing, three point water has undergone three spot checks by government authorities. Both the company headquarters and terminal stores are all qualified.

Better quality is better than opening 200 stores.

A duty, a dream of starting a business for peasant workers, is incumbent upon him.

In August 18, 2012, the Langfang children's clothing store opened in three o'clock, and Chen Zhonghuai came to the scene to celebrate the ribbon cutting. This shop is the first new shop to sponsor the migrant worker Wu Jingyu by the sunshine road.

Wu Jingyu, a woman born in a poor family in Northeast China, has experienced many unimaginable hardships on her way to grow, and has come all the way. But she has a dream: to open a children's clothing shop that belongs to her.

In May 3rd, she came to the recording scene of "Sunshine Avenue". She conquered all the guests and "round dreams" members with her self-reliance, self-improvement and unyielding personality. Chen Zhonghuai was infected by Wu Jingyu's self-confidence and generosity and never give up and never give up.

He appreciates the woman who dares to fight against fate and dare to rise from the ordeal of life and to stand firm.

Finally, with the signing of it, three point water will sponsor its venture capital worth 200 thousand yuan to open a dream of its own children's clothing store.

The money that Wu Jingyu wanted to open a children's clothing store was available, but she began to worry about her lack of shop experience in children's clothing shops, and worried that she had opened a shop but had a poor management.

Chen Zhonghuai, the children of three o'clock water, learned the situation through the program group of sunshine Avenue, and immediately called Wu Jingyu to tell her that "three o'clock water children's clothing is your strong backing. It will help you overcome all the difficulties in the store business" and invite Wu Jingyu to accept the shop operation training.

Three point water and tailored for Wu Jingyu, a shop operation training program.

After the opening of the "Sunshine Avenue" public welfare project, the children's clothing at three o'clock will be sent to two market supervision shops to conduct a 20 day real time guidance on store operation and a full range of training for all shop assistants so that the clerk can become familiar with the business as soon as possible.

At the opening ceremony, Mr. Chen said, "this three point children's wear shop is a new starting point for Wu Jingyu. We will do our best to help her go on. We are also willing to help more migrant workers to realize their dreams.

The cooperation with sunshine Avenue is a triple win or even win. For migrant workers Wu Jingyu, he changed his life and realized his dream of starting a business. He also found suitable partners for children's clothing at three o'clock, creating a brand and influence. He also enhanced the reputation of the "Sunshine Avenue" column, and further strengthened the power of public welfare.

He is a caring general manager. Since the establishment of three point water children's Clothing Co., Ltd., he has been carrying out various public welfare activities for many years, such as offering love to 5. 12 Wenchuan earthquake, visiting the Navy, Dan Lu square bazaar, donating money for the drought in Southwest China, and participating in Zhejiang's pportation civilized journey, sending cool and refreshing activities to taxi drivers.

Concerning the growth of children, the children's wear of three point water has been launched as a slogan of "knowledge, warmth and dream" for the three good students in the urban area. They also give full support to many activities such as the seventh school sports meet held by Yang Yi, the condolences to teachers and students in the Central School of Yun Hu Township.

In 2011, the children's wear of three o'clock water combined with the departments of Wenzhou Education Bureau and other departments organized the "spring mud star" TV program to set up stage for the rural children to display their talent.

He believes that in the process of corporate growth, in pursuit of interests, we should also pay attention to social feedback, and also an important part of the culture of San Dian Shui.

It is understood that children's clothing at three o'clock in recent years has contributed more than 5 million yuan to donations for public welfare and charity work.

Chen Zhonghuai's success is not accidental. A fire made him start all over again. He felt the importance of being a noble character. He took risks two times, though he had made great strides, but he had been very steady and steady in every step. This is the two successful turn for Chen Zhong Hui. He chose a children's dress because of his daughter's skirt. It is undoubtedly a fine and decisive person. At the beginning of the difficult business, he still did not forget the cause of love. His position laid the foreshadowing for future success. Chen Zhonghuai's success is inevitable and can not be duplicated.