Clothing Shop Location Scoring Method To Judge Good Or Bad
What is business circle?
Management
Place.
When you implement your business plan, the first thing to consider is how to lock the business circle that is suitable for your business.
The most common types of business district are municipal commercial, district commercial, fixed consumption, service consumption, community consumption and tourism consumption.
After you have identified the type of business area according to the business items, you need to evaluate and demonstrate the three aspects of the business level, traffic and prospect by using the scoring system of 100 percent. It is suitable for the business district to be open to shops and large scale shops.
Business circle grading assessment: the level of business circle directly represents the amount of gold.
We can use the scoring method to determine whether it is a gold trading area or a silver business circle, or a brass business circle.
If the rating of business circle accounts for 65% of the total score, we can evaluate from four aspects of urban population, income level, consumption ability and annual sales volume.
If the city's non-agricultural population is 300 thousand, the annual per capita income is 15 thousand yuan, the annual average consumption is more than 5000 yuan, and the annual sales volume of the business circle is between 200 million yuan and 300 million yuan.
Generally speaking, the urban population is divided into 10 points, the economic income is 15 points, the consumption capacity is 15, and the annual sales of the business circle is 25.
When the above points are used for evaluation, the total score of 50 points can be identified as silver commercial circle, if only 30 points are set as brass business circles.
Business district traffic assessment scoring: through this assessment, the scoring is mainly based on the size of the radiation function of the business district, and whether the purchasing power of the surrounding area can be attracted through convenient and fast road, railway and waterway pportation, so that the commodities can achieve cross market, p regional or even p Provincial circulation.
We set the total score of traffic assessment as 20 points, then there is a bus line passing 1 points in this business circle. There is a subway line passing 3 points. There is a long-distance bus line passing 6 points. There is a train line passing 8 points. The farther the line extends, the higher the score will be.
If there are large parking lots and hotels in the vicinity of the business circle, 2 points should be counted.
Business outlook forecast score
It takes 5 years for a business community to open up to be profitable.
Therefore, the stability and maturity of a business circle is very important for the development of your shop.
In recent years, the planning and development of commercial areas have been intensified, but these new commercial streets,
Trade City
The potential of development is very small. The probability of growth is not high enough to form a prosperous market.
In this regard, we can also use the scoring method to eliminate these doubts.
If we set the total score of the forecast as 15 points, we can derive from the ownership advantages and the traditional advantages.
Clothing brand
Advantages and industrial advantages in four aspects to assess scoring.
As far as ownership is concerned, the business circle that the government takes the lead in planning and developing can calculate 4 points. The business circle that is pformed from the traditional market should be 5 points. When the famous brand store in this business circle can reach 30%, it should calculate 3 points. There is a dense Industrial or agricultural production base around this business circle, which can be set at 3 points.
This scoring method can basically make a preliminary judgement on the development speed and prospects of this business circle.
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