Fujian Clothing And Footwear Industry Has A Unique Strategy To Get Rid Of Its Low Sales.

"This year's foreign trade situation is complex and severe. Especially at the beginning of this year, foreign trade enterprises can no longer operate according to the previous mode.

Our company has begun to change. First, we must pform from export to foreign trade, and the two is to pform from relying on resources to relying on core competitiveness.

In foreign trade

The owner of a business enterprise said.

The news from the office of the export base of Quanzhou foreign trade and Economic Cooperation Bureau also shows that the chill of foreign trade prevailing in the whole country has also blown to Quanzhou.

Against this background, the Fujian textile and garment export base chamber of Commerce, Fujian stone products export base chamber of Commerce, Fujian chamber of luggage and umbrella export base chamber of Commerce, Fujian ceramic resin handicraft export base chamber of Commerce moves swiftly, and actively helps member units to find customers, open up markets, and strengthen "winter" resistance.

data

Import and export fell 5.1% in July

According to the news from Quanzhou customs, the total value of Quanzhou's foreign trade and import and export in 1-7 months was US $13 billion 660 million, an increase of 67.5% over the same period last year.

Among them, exports amounted to 6 billion 560 million US dollars, an increase of 7.3% over the previous year, and imports of US $7 billion 100 million, an increase of 2.5 times compared with the same period last year, and a deficit of 540 million US dollars in foreign trade.

In July, imports and exports amounted to US $1 billion 990 million, an increase of 41.5% over the same period last year, a decrease of 5.1% over the same period, of which 1 billion 100 million US dollars were exported, down 0.8% from the same period last year, and the growth rate was 2.7%.

Line of sight is placed in the entire domestic market. According to the China Textile Import and Export Chamber of Commerce, the major apparel brand dealers have a high inventory in 2011, and merchants not only reduce their orders, but also further reduce prices.

According to the global resources company's investigation report, due to the low prospects of European and American economies, especially the impact of the European debt crisis, 2/3's export orders for Chinese foreign trade enterprises to Europe have declined, and only 22% of the companies can maintain stable exports.

According to the statistics provided by the China Textile Import and Export Chamber of Commerce, in the 1-10 month of 2011, the United States imported 34 billion 740 million dollars of textiles and clothing from China, an increase of 6.5%, an increase of 14.6 percentage points over the same period in 2010, accounting for 40.2% of the US market share, and 1.3 percentage points lower than that of the same period in 2010.

In 2011 1-9, the European Union imported 41 billion 140 million dollars from China's textiles and clothing, a slight increase of 0.55%, accounting for 41.1% of the EU market share, down 1.6 percentage points from the same period in 2010.

"From the fourth quarter of last year, the recovery of the entire European and American economies and the stability of the financial market are not clear now. If the European and American markets fail to recover soon, the foreign trade situation in 2012 will be quite grim."

According to the analysis, the continuation of the European debt crisis may also exacerbate the depreciation of the euro against the US dollar and the renminbi, and the effective exchange rate of the renminbi will also rise, which will further affect China's exports.

The official forecast is also not optimistic.

Chong Quan, deputy representative of international trade negotiations of the Ministry of Commerce, said that in 2012, there would be no fundamental improvement in the external demand market in Europe and the United States, and the pressure on all kinds of domestic costs will continue.

La Dan

Online search for guests offline docking

"We have a newsletter every week since last year."

Chen Xiaobei, director of the provincial textile and garment export base chamber of Commerce, said the contents of the briefs include policy interpretation, foreign trade analysis and related industry information and reminders.

"We have received enquiries from four buyers about textile products. Please contact the chamber of Commerce and the Secretariat of the chamber of Commerce in accordance with the requirements of the product."

In the QQ group of textile and garment base, we can often see such foreign buyers' information.

Chen Xiaobei said, in fact, these are the "ISI" platform built by them in cooperation with the third party organizations, with the purpose of helping enterprises to get orders.

This service has been implemented since the end of last year, and many enterprises have achieved initial intention on line. Besides online services, they regularly organize some foreign buyers to attend classes for enterprises, so that enterprises can understand the purchasing habits and intentions of foreign buyers, especially emerging market buyers, and even allow buyers and sellers to sign contracts.

"Not long ago, we got a big bill for a foundry enterprise, and we need to go to Shanghai for further consultations on cooperation."

Chen Xiaobei said, "ISI" platform can not only help enterprises receive orders, but also reduce many intermediate links, which helps enterprises to increase profits.

Due to the "cold" of foreign trade, the survey was conducted in the first quarter of this year. The time interval was shortened to one month. In addition to actually visiting the enterprises, the chamber of commerce also distributed the research form in time to understand the specific difficulties of the enterprises.

From the reflection of member enterprises, the cost of manpower and materials is rising.

It is still the main contradiction, and this contradiction is also showing signs of growing.

Next, they hope to make the work more detailed and expand further in services to help enterprises receive orders.

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Financing

Big boss financed Guarantee Corporation

"There is no factory building, and it is hard to get an order from Hangzhou, but there is no money here."

Recently, Mr. Lin, the owner of stone business, was burning with anxiety.

However, his anxiety did not last too long. The Guarantee Corporation, which had just been established by the chamber of Commerce of Fujian stone and products export base, sent him "help money".

"No guarantee, interest rate is not high. With this 5 million yuan and this order, there is no need to worry about this year."

After receiving the loan, Mr. Lin was very excited.

According to the latest data, influenced by several major export market economies, the development of the stone industry in our province has encountered bottlenecks. The "winter" of the enterprises has quietly arrived. The key to the survival and development of small and medium enterprises in the severe winter is to solve the capital problem.

"Chambers of commerce are of course duty bound to encounter difficulties."

Wang Qingan, President of Fujian chamber of Commerce for stone and products export base, said that in order to help enterprises solve the problem of financing difficulties, Fujian chamber of Commerce for stone and products export bases and Nanan Stone Industry Association have worked hard to convene 14 member enterprises in the industry to initiate preparations for Quanzhou's financing Company limited by guarantee. In April 11, 2011, they were approved by the Fujian economic and Trade Commission and obtained the financing license business license.

At present, the agency has already served 23 stone enterprises, providing guarantee funds of 120 million 700 thousand yuan, which greatly alleviated the financing difficulties of small and medium-sized stone enterprises.

"We do not aim at making profits. If member enterprises are unable to repay, they will also take a larger investment risk. All this is to unite the whole industry and tide over difficulties."

Funded by the relevant stone business owners said, Quanzhou Quyuan financing Company limited by guarantee was founded by the provincial stone business association, not for profit as the ultimate goal.

It is understood that the registered capital of the company is RMB 100 million yuan. Its main business scope is: loan guarantee, acceptance guarantee, trade financing guarantee, project financing guarantee, letter of credit guarantee, guarantee for the preservation of litigation assets, and other financing businesses guaranteed by other laws and regulations.

Exploit

Outsourcing to Russia

At the beginning of this year, a number of Fujian Merchants Association, such as the chamber of Commerce of the export base of ceramic resin handicrafts in Fujian, chamber of Commerce of bags and umbrella export bases in Fujian, organized 16 enterprises to visit Russia.

The destination of the trip is the Yiwu international business city project in Moscow, a professional market established by both Chinese and Russian enterprises. If the final assessment is appropriate, the related enterprises will consider the collective entry.

"We are striving to organize a number of enterprises to visit Russia in September. Early inspection and multi assessment will help enterprises avoid risks and improve their effectiveness in the later stage."

Huang Jianmin, Secretary General of Fujian ceramic resin handicraft export base, said that the current foreign market of Quanzhou light industry enterprises is still dominated by Europe and America, especially craft ceramics.

European and American economic recovery is slow, and enterprises have to expand their territory.

The focus of their work this year will mainly be on the Russian Yiwu international business city project. What they do most at the moment is to maximize the strength of the association to help enterprises avoid the risk of pnational operation.

Huang Jianmin believes that the way that enterprises provide products and project teams to build teams should also be applied to open up overseas markets.

The project side can not only get rental income from operating premises, but also make use of its advantages in customs clearance, employment, language, and market to manage and gain more profits. If the company concentrates on product design and production and reserves certain inventory, the complementary advantages of both sides can greatly reduce the business risk of enterprises.

So before the inspection, the chamber of Commerce and the Russian project side held several consultations on the cooperation plan and reached a preliminary consensus.

For a long time, trade between Russian and Quanzhou enterprises has been carried out through intermediate traders. The products are attached to the brand of traders, and the middle traders earn 70% of the profits.

"If we can jump off the middlemen and sell our own brand products in Russia, and gradually establish our own sales network, we will undoubtedly greatly enhance the profit margins of export enterprises and establish the product image of our enterprises."

Du Yongli, Secretary General of Fujian chamber of Commerce for luggage and parachute export bases, believes that many Quanzhou enterprises have realized this. The base chamber of Commerce has also actively guided enterprises to open new market doors.

Training

Tackling trade barriers with professional standards

In addition to helping enterprises go out to find customers, the base chamber of commerce also actively organized various training to enhance the enterprise's self level and improve the gold content of enterprises.

At present, social responsibility standard certification (such as SA8000, BSCI, IQNet SR10, etc.) has become one of the international standard system certification that most foreign buyers require Chinese enterprises to pass.

BSCI, WRAP, ICTI and other major international trade associations have established their own factory code requirements and have been strongly promoted.

Coupled with the constant introduction of social responsibility standards such as ISO26000, corporate social responsibility has increasingly become the focus of social concern.

At the beginning of August this year, the chamber of Commerce of Fujian luggage and parachute export base jointly organized the "social responsibility standard certification expertise" training with the provincial chamber of Commerce of textile and clothing and provincial ceramic resin handicraft export base.

The purpose of training is to help member enterprises understand the relevant requirements of social responsibility standard certification, flexibly check factory audits, eliminate trade barriers and reduce cost inputs.

On that day, a total of more than 100 enterprises participated in the training.

"Some well-known foreign companies will often send staff to the enterprises to test the social responsibility standard certification after placing orders. If enterprises are prepared in this area, they can enhance their recognition in the international market, which is conducive to healthy development and getting orders."

Du Yongli, Secretary General of Fujian chamber of Commerce for luggage and parachute export base, said that they will organize relevant training in a timely manner.

It is reported that because of the "cold" in foreign trade, some export enterprises want to turn to the domestic market.

"Domestic marketing is different from export sales in terms of design, channels and brands. This is something that needs to be nurtured for a long time."

Ceramic resin handicraft

Huang Jianmin, Secretary General of the base chamber of Commerce.