The Price Of Autumn Wear And Autumn Shoes Is Basically The Same As Last Year.

It is reported that the hot summer has not yet disappeared.

But they occupied the shelves of the shopping malls.

Yesterday, the reporter visited some shopping malls near Nanjing East Road and Zhongshan Park, and found that spring and summer clothing were busy developing the last wave of discount, and autumn clothes also made an early listing to earn popularity.

However, the newly tagging new autumn wear and autumn shoes label prices are basically unchanged from the same period last year.

The price of autumn is basically the same as last year.

According to a press survey, clothing prices were almost unchanged from the same period last year.

The price of new clothes and new shoes has not risen.

Market participants believe that this has much to do with the poor consumption in the first half of the year.

Statistics from the clothing industry association of Shanghai showed that in the 1-6 months of this year, the total sales of clothing goods in ten major shopping malls in the city totaled 5 million 904 thousand, representing a decrease of 368 thousand compared with the same period last year, down 5.9% from the same period last year, while the sales of clothing category goods decreased by 0.8% compared to the same period last year.

Since 2009, the clothing prices in the shopping malls have been climbing steadily. Compared with three years ago, the average price of clothing in the first half of 2012 is much higher than that in the first half of this year.

Popularity is not a big reason.

Statistics show that the highest average selling price of clothing in 2009 is about 400 yuan per piece, and by the first half of 2012, the highest average selling price of clothing has risen to about 700 yuan per piece.

In addition to the price reasons, the weather has also brought some influence.

"This spring, the cold air is tardy, so the sales of spring clothes and spring shoes have been greatly damaged, and the sales situation of the summer wear market is much worse than that of the manufacturers. This makes clothing and women's shoes enterprises face greater inventory pressure, and they dare not rush to raise prices for autumn clothes."

Analysis of the industry.

The price is high and the selling will continue.

Consumers complain that the prices of clothes and shoes are somewhat "high", but manufacturers sigh that business is difficult to do. For this reason, clothing experts analyze that this has a great relationship with the domestic clothing sales mode. "In foreign countries, the large general department stores are mainly bought by the buyers, and the operators of the shopping mall buy up the management rights of a brand, so that the shopping mall can independently pricing, and saves many costs of the intermediate links.

While the domestic market is mainly based on the mode of shopping mall, a garment from the factory to the consumer, through the distributors, shopping malls and many other links, some brands even have two or three distributors.

In addition, the continuous rise of raw materials, manpower and pportation costs will also have a great impact, and prices will naturally become higher and higher.

According to the insiders, in the fully competitive market, the phenomenon of excessive prices and immovable sales will continue to exist. This will allow operators to rethink the direction of the development of the clothing sales market. In the future, domestic shopping centres may experience a new round of shuffling.

"Just like the recent electricity price war, online promotions have forced the physical stores to reduce their prices. The future clothing industry may also face the same problem.

The price really returns to value. "