Footwear Industry Capital Investment, Brand Shoes To Join The New Field Of Optimism.

When the brand develops to a certain scale, many enterprises will start to consider the issue of listing. Listing is a wise value-added channel for the brand with comprehensive strength. Take the local sports brand as an example.

Although the current movement shoes There are several listed companies in the industry, but for China's huge consumer market, these enterprises are far from meeting the needs of the current market. From this point of view, the investment opportunities of the footwear industry are undoubtedly enormous.

According to relevant information, the current sports brand market scale in mainland China can maintain an annual growth rate of about 23% from four years to 2006. From 2009 to 2012, it can maintain a growth rate of about 20% to US $12 billion. In 2013, the output of footwear industry will achieve a new breakthrough, and the growth rate of the sports industry will reach 23%. Footwear market It is increasingly large.

Taking a look at the major sports brands in China, the scale of enterprises such as Lining and Anta is still relatively large compared with that of Nike. Therefore, for some unlisted scale footwear enterprises, they can grow bigger in the future. At present, in the investment world, Jiuding is not the only investment organization aiming at the shoe industry. Sequoia Capital, CDH investment, Lenovo investment, Fangyuan capital and high energy capital have also shifted their vision to this field.

In response, some people in the industry pointed out that there are still some famous listed companies in China. Footwear enterprises Some small businesses are growing up, so long as they have good market positioning, good marketing mechanisms and profit models, they still have the chance to stand out. Although XTEP, Anta and other enterprises have been listed, but in these thousands of enterprises, medium-sized enterprises still have great room for development, and its market segments have not yet formed, which also provides opportunities for many enterprises and investors.

For example, starlings, although they are also producing other products, but from the perspective of enterprise development, they have decided to take the route of tennis development, producing skateboards and tennis, which is a revelation for the footwear enterprises in the current confusion, and at the same time is an opportunity. From the current environment of China's footwear industry, the spanformation and upgrading of the footwear industry itself has also created a new round of business opportunities for the traditional footwear industry.

Land is tight, resources are scarce and labor costs are increasing. Shoemaking enterprises in the eastern region, especially in the Pearl River Delta region Shoe enterprises They are turning to the relatively backward areas in the Midwest and Southeast Asia. According to a set of market statistics, about 50% of the footwear enterprises in Dongguan now have factories in the central and western regions, such as Hunan, Jiangxi, Sichuan, Guangxi and Henan. About 25% of them are in Southeast Asia, such as Vietnam, Bangladesh, India, Burma and other countries.

Obviously, for investors looking for the growth value of the industry, the footwear industry is in line with the industry standard of its investment. At present, the main reason why investors invest in shoes industry is that the market space of daily consumer goods is relatively large, and has the function of anti economic cycle, which is similar to the investment food industry. Lining, Anta and XTEP are favored by investors, mainly due to their independent brands and the sales network in the Chinese market.

At present, it is difficult for experts to judge the result of adjustment, at least one year's observation period. But the footwear industry has entered the competitive era of survival of the fittest: small and scattered workshop enterprises have been eliminated, and high quality enterprises that are good at allocating resources, focusing on innovation and management norms are becoming stronger and stronger, showing the situation that the strong Yu Qiang and the weaker are weaker. And this adjustment process is not only the best time for all famous brands to expand the market, but also an opportunity for investors to intervene.

In the field of sports shoes, XTEP, 361 degree and other listed companies are still in a large and full production state, not only the production of footwear products, but also the production of sports. clothing Sports equipment and other products, if medium-sized companies enter, the difficulty is relatively large. From the current situation of the industry, it can be observed that at this stage, the market of sports shoes has begun to warm up, and the capital investment boom of sports brands will continue to enter a more new stage of development. (