Delhui'S IPO Is Not Optimistic Due To Its Repeated Quality Blacklist And High Inventory Pressure

According to media reports, the main board (including the small and medium-sized board) has accepted the initial application of Delphi Co., Ltd. (hereinafter referred to as "Delphi") according to the information of the reporting enterprises disclosed by the CSRC. The news immediately attracted the attention of the industry. Many industry insiders believe that China's local Sports brand Generally, Del Hui has encountered the dilemma of high inventory and stagnant turnover, and Del Hui has not been spared. In this context, its IPO path is not easy. In addition, media surveys have found that in recent years, Delhui's products have repeatedly encountered quality problems and have been listed on provincial and municipal quality blacklists for many times.

　　 clothing Products, sports shoes Repeatedly on the quality black list

It is reported that in July 2008, Wenzhou Administration for Industry and Commerce announced the movement in the field of circulation Clothing quality Monitoring announcements. The announcement shows that the Deerway hoodie sold by Longwan Yongzhong Delhui Shoes Store, which is nominally produced by Delhui (China) Co., Ltd., is found to be unqualified in quality, and the unqualified items are "logo, color fastness, fiber content". At the same time, Wenzhou Administration for Industry and Commerce announced that product logo is one of the components of product quality and an important reference basis for consumers to choose goods. Irregular logo is suspected of cheating and misleading consumers.

In January 2012, the Guangdong Provincial Bureau of Quality Supervision reported the special supervision and spot check quality status of 10 products, and one of the "Delhui" round neck sweater (model and specification: 165/84AA) was found to be unqualified in fiber content.

In July 2012, Del Hui was again on the "black list". According to the spot check result of Anhui Administration for Industry and Commerce, a Deerway light running shoe produced by Delhui (China) Co., Ltd. is unqualified. The unqualified items are the appearance, folding resistance and wear resistance.

According to other media, in 2008, it was reported that the Delhui sports shoes were offline after being worn by consumers only once. At that time, the store was only willing to repair them, and did not return or replace them, nor did it give a corresponding explanation. In 2009, Delphi's new basketball sneakers suffered from discoloration. Due to the long delay in monitoring, they were suspected to have low reputation. In 2010, Del Hui once again had the problem of fading and opening the line. The reason why the shoes were rejected was that it was called "low credibility, snubbing consumers". Undoubtedly, this was a slap to Del Hui.

Inventory pressure is high, and the brand is aging. Delphi is afraid to follow the footsteps of Hailan Home

It is reported that Anta 361 degrees The performance of the four major sports brands, PEAK and Tebu, in the first half of the year showed that except for Tebu's net profit, which increased by 0.3%, the net profit of the other three enterprises fell. According to the analysis of insiders, the decline of performance is directly related to the top inventory of sports brands. It is estimated that the inventory crisis of Fujian sports brands will ease after 2013.

Delhui, also a Fujian brand, is no exception. It is reported that under the influence of macro-economy, the demand for shoes has decreased, and Delhui's inventory problem has also emerged, but its brand marketing seems to have no change. The inventory crisis has not been solved, and Delhui's new products seem to fade out slowly. The aging phenomenon of the brand is becoming more and more serious. Delhui's current situation is plagued by various diseases, and it is difficult to start.

Due to high inventory, low gross profit rate and other reasons, many clothing enterprises such as Hailan Home, Shandong Shulang, Nanjing Wigness, Zhuhai Wiseman and Shenzhen Lady House failed to IPO, and Delhui's problem was not solved in a day. I'm afraid that the powerful appeal of IPO can only be seen from afar, and "intimate contact" also has a taste of extravagance. The First Agricultural Economy suggested that if Delhui wants to shine again in the future, it should pay more attention to quality problems, strengthen after-sales service and update products.

The overall pace of IPO slows down, and it is almost impossible to be listed within the year

According to the report, statistics show that from August 3 to August 23, only 10 new enterprises entered the IPO review process in 15 working days. The previous 15 working days, from July 13 to August 2, saw an increase of 34. As of yesterday, there had been 46 and 43 days respectively for the main board and the GEM, and no new IPO companies had joined the pre disclosure force.

According to the analysis of relevant people in the securities industry, it is expected that the overall pace of IPO will slow down, which will directly affect the progress of Delphi's listing. Because even the fastest GEM companies will take nearly five months from pre disclosure to listing, but now it is only three months before the end of the year. Therefore, there is little hope for other enterprises that have not yet had time for pre disclosure to go public this year. At present, Del Hui's IPO application has just been accepted and is waiting in line for listing. It is obviously an enterprise with "little hope".