The Transformation Of Putian'S Shoemaking Industry And The Path Of Innovation And Change Of China'S Shoe City

Putian is known as "China shoes It is called "City", and the shoemaking industry is Putian's traditional competitive industry and pillar industry. In 2011, it was above the scale Shoe making enterprises 319, with an output value of 32.76 billion yuan, up 11.4% year on year, accounting for 19.5% of the city's industrial output above designated size and 20.1% of the province's peers; There are 93 shoemaking enterprises with an output value of more than 100 million yuan, accounting for 23.4% of the enterprises with an output value of more than 100 million yuan in the city. The shoemaking industry has become the largest traditional pillar industry in Putian.

In 2012, the Fujian Provincial Economic and Trade Commission focused on the implementation plan of 14 industrial adjustment and revitalization in Fujian Province, focused on the technology upgrading of traditional industries and accelerated the development of strategic emerging industries, continued to organize and implement the guidance work of enterprise technology upgrading, and Putian footwear industry was also included in the provincial technology training plan this year. In order to promote the optimization and upgrading of the structure of Putian footwear industry and effectively respond to the current complex and changing economic situation at home and abroad, Putian Economic and Trade Commission, in conjunction with Fujian Shoe making industry The technology development (Putian) base, centering on the theme of promoting industrial transformation and upgrading and enterprise technology upgrading, held Putian shoes industry transformation and upgrading seminar and enterprise technology upgrading counseling activities in Putian on August 19-23. The activities took the forms of expert report, technical consultation, enterprise diagnosis, publicity and promotion, and aimed at the problems existing in the technological innovation of shoe manufacturers, Invite experts in the field of shoemaking to go deep into the enterprise for technical improvement coaching, and widely publicize it through the media.

1、 Facing diversified Footwear market Demand, analyze the current development of the shoe industry and enterprise innovation cases.

Putian footwear industry has the advantages of traditional processing trade, which also leads to Putian footwear industry relying too much on foreign trade exports, weakening the construction of its own brand and sales channels, paying insufficient attention to technological progress, scientific research, innovative design, etc., leading to a serious imbalance between technological innovation and industrial development. At present, consumers' diversified footwear consumption needs are expressed in three aspects: comfort, fashion and lightweight. In terms of professional sports functions, it also has the functional characteristics of shock absorption, anti slip and stability. Founded in 1997, Walter Sports used to be the OEM of internationally renowned sports manufacturers. In 2001, it started the operation of "VOIT" independent brand. The company attaches great importance to R&D and design investment. The R&D center of the company has been recognized as "Fujian Provincial Enterprise Technology Center". With the support of Fujian Provincial Economic and Trade Commission, Fujian Provincial Department of Science and Technology and Fujian Provincial Department of Finance, the company has also established the "Fujian Footwear Industry Technology Development (Putian) Base", with Sichuan University, Shaanxi University of Science and Technology, Fujian Normal University, Quanzhou Huaqiao University, China Leatherwear Cooperate with the shoemaking industry research institute, Fujian Second Light Industry Research Institute and other university scientific research units to build an industry university research cooperation platform and project achievements transformation and incubation base, undertake the research, promotion and technological innovation of common technologies in the shoemaking industry, and constantly promote industrial design and scientific research and development capabilities of industrial products.

2、 Faced with the diversified development of industries and the transfer of low technology and low value-added industries, the government is actively assisting local enterprises to achieve transformation and upgrading.

According to relevant media reports, under the impact of the global economic crisis clothing After Adidas, a giant, closes its only factory in China, its cooperation with 300 Chinese OEM factories may also be terminated, affecting Guangdong, Shanghai, Jiangsu, Zhejiang and other regions. Putian shoemaking enterprises are also facing the same challenges: customers' delivery time is getting shorter and shorter, payment time is getting slower and slower, employees' salaries are getting higher and higher, the number of orders is getting smaller and smaller, raw material costs are getting higher and higher, and profit margins are getting lower and lower... Cai Jinhui, chairman of the board of directors of Wote Sports Co., Ltd., made it clear that Wote Sports must do its best to overcome difficulties, increase research and development efforts, Constantly improve the technical content of products and become bigger and stronger in the sporting goods industry!

Putian municipal government departments are sincerely trying their best to serve the technological innovation of shoemaking enterprises. For some shoe manufacturing enterprises with good fundamentals, obvious employment promotion, environmental protection, competitiveness and market, encourage financial institutions to increase credit support, strive to expand enterprise financing channels, guide the establishment of Putian Jiahua Financing Guarantee Co., Ltd., and provide credit guarantee and financing services for small and medium-sized enterprises in the shoe industry. Actively set up a platform to facilitate the solution of a number of common key technologies in the industry and the transformation of project achievements of university research institutes; Putian and China Industrial Design Association have jointly built China Shoes R&D and Design Center to jointly expand to the upstream of industrial value chain such as R&D and design; Putian Shoes and Clothing City has been built in Licheng District, creating the largest professional shoes, clothing and raw materials market in the southeast; In 2011, under the leadership of the R&D and design center of the footwear industry, a "strategic alliance for technological innovation of professional footwear industry" was established in collaboration with 24 university research institutes, footwear manufacturers and their upstream and downstream enterprises to promote the transformation of Putian footwear industry from OEM (OEM production) to ODM (original design and production) and OBM (OEM operation of private brands).

3、 In view of the diversity of innovation subjects, this activity highlights the innovative characteristics of "moving with the times, planning for the future, focusing on interaction and continuous action" in its content!

This time Putian Footwear Industry The highlights of the transformation and upgrading seminar and enterprise technology promotion coaching activities are reflected in four aspects!

First, "move with the times". In the current difficult situation faced by enterprises, the government conveyed to enterprises the confidence and determination to take the initiative to respond, overcome difficulties and accelerate industrial transformation and upgrading, invited shoe industry experts from Sichuan University, Fujian Normal University and Taiwan Shoes Technology Center to take a look at the current technological innovation problems of enterprises, and also invited Walter Sports More than 20 influential shoemaking enterprises, including Shuangchi Sports, actively participated in the event. (Domestic shoemaking industry experts coming to Putian include: first, Dr. Yang Luming, a professor of Sichuan University who studies shoes and health, foot biomechanics, shoe structure and function design, and shoe comfort; second, Gao Kunfu, a senior engineer of Taiwan Shoes Technology Center who has more than 30 years of shoemaking technology experience and has written nine volumes of Shoes Technology Manual; third, engaged in spin Zhu Puxin, Professor of Polymer and Textile Size Teaching and Research, Sichuan University; 4、 Professor Liu Canpei of Fujian Normal University, who is engaged in the research and development of rubber and other polymer materials and their processing technology, and proficient in the production technology and material technology of the footwear industry; 5、 Be committed to making Shoemaker Fang Wei, a senior engineer with many national patents in the field of shoe machinery, has made innovative research in machinery. {page_break}

The second is to "plan for the future". Putian has successively prepared and released the Special Plan for Putian's "Twelfth Five Year Plan" Enterprise Technological Innovation and the Special Plan for Putian's "Twelfth Five Year Plan" Informatization and Industrialization Integration, effectively guiding and encouraging enterprises to enhance their independent innovation capabilities and increase investment in integration of industrialization and industrialization. In view of this seminar, we did a good job in basic research of enterprises in advance, carefully collected the technological innovation needs of enterprises, and summarized three topics of the seminar: "development of new shoe materials", "research and design of new products", and "optimization of process flow".

Third, "focus on interaction". Promote the effective communication and connection between the technical research achievements of shoe industry experts and the technological innovation needs of enterprises through interaction. In terms of form, it includes: first, invite shoe industry technical experts to analyze the industry trend and introduce the latest research achievements; secondly, arrange experts to discuss with entrepreneurs and technical innovation leaders in groups; then, each group leader summarizes the consensus of the group; finally, invite government leaders Entrepreneurs and management consulting experts make concentrated comments and suggestions.

Fourth, "continuous action". After the seminar, a technical innovation expert service team will be organized to carry out on-site diagnosis in 7 typical demonstration enterprises. It is not only necessary to summarize innovation experience and solve existing problems, but also to put forward the direction of technical innovation in a timely manner, analyze new technical needs, and finally write a summary report.

4、 Comply with the trend of diversified innovation, and continue to play the role of the platform as a driver and model.

The industrial transformation and upgrading is a process of spiral rise and continuous development. Through this Putian shoes industry transformation seminar and technology improvement counseling activities, Putian shoes industry will effectively promote the development of high-tech, high added value and knowledge intensive direction, and also play a demonstration role in the transformation and upgrading of other industries.

The next work includes two aspects:

First, give play to the advantages of the platform to enhance the industrial value. With the help of the existing platform of Fujian Footwear Technology Development Base, establish an expert resource base, and establish an online and offline integrated public service platform for the transformation and upgrading of the footwear industry through video technology and the Internet. Diagnostic coaching will not only be a local business link, but also realize the extension of the industrial chain from point to line, focusing on research and development design, production management, logistics warehousing, channel sales The value of the whole industrial chain of cultural construction has been improved.

Second, focus on the theme of innovation and publicity effectiveness. Focusing on the topic of technological innovation in the upgrading of traditional industries under the current economic situation, mainstream media such as Xinhua Media's Smart China magazine, Fujian Daily, Meizhou Daily, Putian TV Station and so on sent reporters to interview and report respectively. In the future, they will carry out continuous and in-depth publicity through the Internet, microblog and other emerging media. Huafeng (Fujian) Footwear Technology Development Co., Ltd. is the first shoe industry technology research and development organization in China to open a microblog of "shoe industry technology innovation" enterprises. It will enhance the interaction between technical experts and shoe industry enterprises through the social network platform to attract the shoe industry designer The attention and participation of fashion experts and brand enterprises.