Should We Break Up With Our Own Brands In The Post "Mask Death" Era?

　　 Watsons The death of pearl mask of private brand once pushed Watsons to the forefront of the storm, and also made many consumers have questions about private brand. Will you continue to buy Watsons' own brand? After a crisis, should we lose trust in our own brands and say NO forever?

Forty percent of consumers said they would not buy Watsons' own brand

According to the survey of netizens, 46% said they would not buy Watsons again facial mask Only 5% of the firm supporters said they would continue to support and buy. Recently, some journalists have launched a street consumption survey around this topic. The results show that nearly 90% of the consumers who have ever bought Watsons' own brand products clearly said that they would not continue to buy the products involved, and more than 40% of the consumers clearly said that they would not buy any Watsons' own brand products in the future.

Expert analysis: rational analysis on private brand

Senior skin care experts believe that although cosmetics manufacturing does not belong to advanced technology, it still has a certain content, involving biology, physiology, chemistry and other disciplines, which is challenging to do well. If channel merchants are not professional enough in this area and only pay attention to cost saving, their own brands may be difficult to win long-term trust.

　　 Cosmetic industry The police also said that if you do not understand how the cosmetics industry operates (there are good, bad, and even ugly sides), you will become a victim of the false advertising of cosmetics companies, and it will be a lose lose for your skin and wallet, and rational shopping will curb this crisis to a certain extent.

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