Development Status Of Women'S Pants In Henan
"China's women's trousers see Henan, Henan women's trousers are in Zhengzhou" has become a national clothing The consensus of the world. Not long ago, the Henan Garment Conference and the first council of the third session were held. People from the clothing industry in China and Henan reviewed the 10-year development of Henan clothing, especially the many honors Zhengzhou clothing won for Henan.
Looking back, whether it is Mengshuya or Yalida, or other brand pants in Zhengzhou, we are grateful to Zhengzhou, a treasure land of geomancy. Now these are powerful Zhengzhou pants industry At the beginning of the market, almost without exception, the founders of the market delivered goods along the street in the wholesale market of the railway station by hand, or by carrying a hand, or riding a bicycle or tricycle, peddling women's trousers brought back from the south or produced in their own workshops. It can be said that Zhengzhou women's trousers have gone through the exploration period from 1995 to 2000, during which their growth was slow; From 2000 to 2005, Zhengzhou women's trousers ushered in explosive development.
Women's trousers account for half of the country's achievements
In fact, since 2002, Zhengzhou women's trousers It has replaced Wuhan and become the second largest pants production base in China, second only to Guangzhou. In 2004, Zhengzhou Chemical Fiber Pants has surpassed the leader Guangzhou to become the hegemon, accounting for half of the country.
The year 2005 was a turning year for Zhengzhou women's trousers to start the brand war. In this year, two leading brands of Zhengzhou women's trousers simultaneously raised the banner of brand operation. Since then, "Zhengzhou women's trousers" has begun to make a nationwide noise. On March 28, 2005, when other women's trousers enterprises in Zhengzhou did not expect, Mengshuya, a brand owned by Zhengzhou Lingxiu, participated in China International Clothing in a high profile Clothes & Accessories For the first time, the Expo stood in front of the national counterparts in such a bright way, which created the first brand marketing in Zhengzhou clothing industry. In December of the same year, Yalida announced in Zhengzhou that it would cooperate with Zhongyan International Clothing Consulting Management Co., Ltd. to operate the brand of Yalida. At the end of August 2005, the Beijing Promotion Conference of "China Women's Trousers Look at Zhengzhou" was held in the Great Hall of the People, and 12 brand women's trousers enterprises in Zhengzhou made a concentrated appearance, attracting the attention of many media and peers.
Since then, Zhengzhou Women's Pants have gained wide recognition in the Chinese clothing industry, and they have enjoyed a glorious time. At the same time, Zhengzhou Women's Pants bid farewell to the era of seeking development and integrated themselves into China spin In the tide of industrial cluster development, it has entered the fast lane of development. The output has grown steadily for many years in a row, and the production capacity and scale have increased significantly, gradually becoming the largest industrial cluster of women's trousers in China.
It is understood that the textile cluster economy has accounted for more than 70% of the national textile economy. The textile industry clusters emerging all over the country have become the basis of China's textile industry. The main production places of textile and clothing products are representatives of the comparative advantages of China's textile industry. The same is true of Zhengzhou women's trousers industry cluster for Henan textile and clothing industry.
Henan Garment Industry Association Li Gang, the executive chairman, said that there are more than 8000 garment enterprises in Henan, with a total output value of more than 60 billion yuan. Its ranking in China has risen from 11th in 2007 to 8th now. It has formed four national famous industrial clusters, namely, Anyang, a famous knitting city in China, Erqi District, a famous women's trousers city in China, Xingyang, a pilot project for the transfer of China's clothing industry, and Zhongyuan District, a new textile and clothing base in China.
The sales revenue of Henan garment industry is planned to reach 300 billion yuan in five years
It is reported that the next five years will be the five years when Henan clothing industry faces major development opportunities and industrial transformation and upgrading.
In the future, Henan will sing the "Three Dramas" of women's trousers. First, strive to realize that "where there are women, there are Zhengzhou women's trousers". Zhengzhou women's trousers should be the first in China in terms of scale, number, level, high school, low coverage, and grade to adapt to all kinds of people. Among them, in the next three to five years, efforts will be made to create three to five large enterprise groups with an annual output of ten million women's trousers in Zhengzhou Women's Trousers Cluster. Second, implement the "First Street Project of Women's Trousers in China", let brand women's trousers enter high-end shopping malls in 50 major cities in China in groups, and go abroad at the same time, unite with 3~5 foreign fashion cities to enter in groups, thus playing a leading role in Zhengzhou women's trousers. Third, we should implement the "China Women's Trousers Design and Research Base Project". It is understood that the application submitted by Henan Province to the China National Garment Association for the establishment of China Women's Trousers Design and Research Base has been approved. After the establishment of the base, it will be of great benefit to improve the design and R&D capability of the clothing industry in Henan Province.
For Zhengzhou women's trousers industry, the continuous growth of production and sales revenue is gratifying, and the status quo of controlling more and more voice in the women's trousers industry chain is even more exciting.
"On the basis of firmly establishing the advantageous position of women's trousers, we will strive to realize the leapfrog development of Henan clothing industry, increase the number of clothing enterprises from more than 8000 to 15000, and increase the proportion of enterprises above designated size to 1/3. By 2016, the clothing industry in the province will achieve sales revenue of 300 billion yuan," said Li Gang.
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