Five Key Factors For Garment Enterprises To Make Good Orders

Clothing ordering will be a systematic project with high working frequency, heavy workload and tight work.

The work arrangement is fast, so if there is no detailed plan for the garment ordering, it will be easy to mess up in the process of garment ordering, thus affecting the overall quality of the garment ordering society.

Prenatal preparation for clothing ordering

Methods of preparing products for countdown work before ordering

1) design department

Integration of production promotion methods

2) the design department's designers integrate band, time to market, and the combination of goods and combinations.

3) the planning department orders the exhibition, exhibition and publicity work before the meeting.

Contents and operation methods of garment ordering Society

The band setup and preparation of the product.

(1) the setting of the band is carried out with the time, the thickness of the fabric, the depth of the color, and the continuity with the seasons.

This way of operation is to maximize the savings in brand design, brand suppliers, retail affiliates' investment quota and investment cycle, as well as the product's changing habits of respect and adaptation in the seasons.

This habit has lasted for 150 years in the clothing industry.

The continuation of these 150 years has led to the industry's rules of design and retail investment.

(2) the designer carries out the pattern matching in the concentrated wave band, applies the color characteristic and the ingredient characteristic of the fabric, matches with the seasonal product demand and the time, forms the rigorous combination match, the design creativity, enhances the product additional value.

3. Purchasing and production personnel must concentrate on raw materials to warehouses and centralized production, and must set the band set by the designer as the material to the warehouse base and the production order basis, so as to ensure that the products are listed on the band, listed on time, and listed according to their combinations.

Ordering, prenatal technology preparation, product introduction, band matching and combination

The sales department's functional personnel prepare the contents before the clothing ordering.

1. The contents and methods of visiting, negotiating, inviting to attend the order meeting and confirming the order meeting will be introduced.

2. Introduction to the methods of formulating, negotiating and final confirmation of customer reception and ordering plan implementation of garment ordering society.

3, ordering principles of clothing orders, production of various standard texts (orders)

Two. Customer service and customer negotiation during the clothing ordering period.

1, clothing ordering business negotiation and guidance for customer orders and clothing orders.

2, clothing ordering business negotiation, for customer orders in the audit method and control standard requirements.

3, clothing ordering business negotiation for designers and AD later product listing services to agents in terminal goods placed to guide the ordering method of operation (designers, AD staff to guide agents ordering)

4, business negotiation for customer information and customer advice at the clothing ordering conference.

5, business negotiations for clothing ordering will be the negotiation skills and communication skills of the basic skills training.

Three. Solve the practical problems and training methods of agents and franchisees in terminal store operation.

1, how to do professional training for agents and franchisees in store terminal operation

2, how to issue terminal sales targets and new requirements for seasonal products listing for agents and franchisees.

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With the increasing number of brands and shops, the competition of garment industry is becoming more and more intense.

The training of terminal customers is one of the most effective ways to enhance brand competitiveness.

The use of clothing ordering time spent a day and a half to do training work, not only can enhance the franchisee's brand management concept and store management ability, but also enable franchisees to Brand Company's confidence and loyalty has been improved.

Of course, some of the franchisees are not aware of their learning. Especially at the clothing ordering conference, they are very anxious to see goods, so that they not only have a conflict with their training, but also may affect other people.

Therefore, if the training of clothing ordering meeting is not good, it is likely to backfire.

This requires very careful selection of training subjects and the selection of training lecturers for clothing orders.

He Junfeng, chief marketing consultant of marketing planning, believes that a successful training session for franchisees at the clothing ordering conference will not only enhance the brand operation ability of franchisees, but also help them to grasp the order and quantity of garments.

Four, let the show will bring the order to a climax.

The basic purpose of the clothing ordering society is to let the franchisee make a good order and make a reasonable shipment. Therefore, the publicity and introduction of the product is one of the most important links in the garment ordering process, and the show can bring the order to a climax.

1, dynamic show and product design concept of this season.

The general mentality of franchisees to join the garment ordering industry is full of anticipation to see the design level of the new products this season, and the dynamic show can play a good display effect.

We must be serious when we want to move. Do not grasp some links in order to save a little money.

For example, in the choice of models, in the stage of building, in the lighting and sound box effect treatment, in the arrangement of the stage...

Every link should be well grasped, not only to do well, but also to conform to the brand style and the design concept of this season's products.

On the one hand, it shows the product and product design concept of the season with the model show. On the other hand, it can also be displayed through the combination of the model show and the design director's language introduction, so that the show will bring the enthusiasm of the clothing ordering Association and the franchisee to a climax.

2, static display and product promotion.

Some brands do not pay much attention to the display of clothing ordering products. In fact, this is wrong.

The overall display effect of clothing ordering products is very influential to the franchisee's early impression on the products this season.

Regular clothing orders will be displayed on ordinary display brackets. They will be hung out according to categories and styles. This display is convenient for goods to be looked for at the time of ordering and comparison of goods between different categories.

The static display of the clothing ordering society is best arranged in the large exhibition hall with large areas. The exhibition hall uses the store shelves or the shelves that cater for the brand style specially designed for clothing orders, plus the guidance of models, lighting design and advertisement, as well as the display of products that highlight the overall effect.

Five, provide professional guidance and give reasonable guidance.

Most of the franchisees in China will have the following common problems when ordering clothes: 1, the proportion of large categories is not good enough; 2, only by looking at the money, the order will become "see the goods meeting"; 3, the color is not well controlled, so that the overall store display effect will not be good in the future; 4, the total volume is not good enough (fear of inventory or blind quantity).

These problems will have a great impact on the sales of goods this season, and even create unnecessary image of stock and cargo loss.

The professional guidance and reasonable guidance of marketing personnel can effectively solve these problems.

Then, the marketing personnel should first be very professional about the principles, relations and advantages and disadvantages of the ordering, selling, storing and repairing of goods. Secondly, we should understand the goods in the early stage, and then make a statistical analysis of the reasonable proportions of the major categories, sizes and colors of the season.

In order to guide the franchisee, we should pay attention to two points. First, we must constantly and timely guide, rather than wait until the goods have been booked, and then put forward the unreasonable place, so that the possibility of modification will be very small. Second, generally do not give the proposal on the style, because the sales of the style is only a matter of personal perception, but from the whole inventory, the first is the overall collocation problem. Moreover, the differences in regional consumption and personal vision will affect this. If the suggested style sells badly, it may be criticized or even lost trust.

The clothing ordering society is a very important thing for the clothing Brand Company to improve sales performance. The time schedule of the order will directly affect the production cycle, thus affecting the quality and delivery period of the products.