Current Situation Of China'S Clothing Market

According to statistics, China's clothing category

Turnover amounted to more than 252 yuan, with an annual average growth rate of 10.2%, exceeding the growth rate of GDP.

The clothing specialized market has already become the main force that drives the development of regional clothing economy.

The clothing professional market has been spontaneously formed since the 80s of last century. In the course of development, the government functional departments have played a vital role. Under the corresponding policies and guidance of the government, the market has gained rapid development.

The trading place has experienced the evolution process of the booth type - the greenhouse type - the Shang city type, which reflects that the business activities have gradually shifted from the early disorder to the orderly, and the management grades have gradually improved from the early low grade, and the market scale has gradually expanded from the early position.

The following is the scanning of the major clothing market in China (the three level plate):

1. Southern China Region - level 1

Southern China region, represented by Guangdong and Fujian

The professional market, the early start, the smooth flow of information, the unique geographical location and the solid industrial foundation make Southern China district become the first class of China's clothing professional market.

At present, Guangzhou has formed a professional market with the white horse as the leader and the Shahe plate as the leader.

There are more than 10 garment wholesale centers in Liuhua clothing wholesale business district, among which white horse, Tianma and step size and grade are higher.

In addition, Humen town of Guangdong is also a place where wholesale is more concentrated. Among them, Fumin commercial building and the Yellow River fashion city are most representative.

2. East China Region - level second

The garment economy in East China has greatly narrowed the distance from the Pearl River Delta by virtue of the advantages and geographical location of the Yangtze River Delta and the excellent development mode. In some ways, it even surpassed the Pearl River Delta, and naturally entered the second level of China's clothing professional market.

Typical professional markets in East China are Cheap Road professional market in Shanghai.

Keqiao Textile City, Pu Yuan sweater market, Zhili children's wear market, Hangzhou Sijiqing market, Haining leather city and so on.

The garment market in East China takes the road of professional + base, giving full play to the strong advantages of products and the advantages of production and marketing clusters.

3. North China Region - level third

The clothing specialized market mainly concentrates in Beijing, Tianjin, Hebei, Shandong and so on.

With the rapid trade reaction mechanism between Russia and early Russia, Ya Po Road and Xiushui Street were very popular for a while, but with the change of the international industry background, the advantage of that year was no longer there.

At present, the typical professional market in Beijing, Muxiyuan and zoos, and Muxiyuan business circle are the largest clothing distribution centers in the north of the Yangtze River in China.

Shandong has entered the national top 100 billion textile, clothing, shoes and hats trading market, ranking the top 20 in 4: Jimo clothing wholesale market, Zichuan clothing city, Zibo Zhoucun textile world, Ji'nan Ji'nan garment wholesale market.

The North China region has become the third level of China's clothing market by virtue of its excellent clothing production history and strong local consumption ability.

However, in recent years, the early spontaneous garment market has begun to show signs of atrophy. This traditional distribution mode is no longer the same.

Many professional and old market profit margins are declining, even if the price of individual upper floors has been photographed, the delisting phenomenon still happens.

The clothing market has been successfully explored for 20 years, and has gone through the process from seller's market to buyer's market, from quota era to post quota era.

Facing the new industry background, the traditional professional market is facing unprecedented competition threat.

1. scattered distribution and insufficient collective competitive advantage.

Most of the domestic clothing market is not large and scattered. It corresponds to thousands of small and scattered retailers in China. Therefore, the direct distribution in domestic market is very uneconomical, which leads to the low grade of distribution products.

At the same time, due to the poor condition of road pportation and water pportation in the country, and the lack of warehousing capacity and the lack of distribution network, manufacturers must rely on multi-level local professional firms to distribute products to remote areas.

The whole professional wholesale organization can get 80% of the total income of the consumer product distribution process. However, it is precisely because of this multi-level professional hierarchy that the profit of a single professional market is meager.

In this way, the clothing professional market has become a highly competitive, low profit and low grade industry.

2. retail chains divide the market.

In recent years, shopping centers, large supermarkets, hypermarkets and other retail formats have springing up in China. Due to their obvious advantages in terms of management, service functions, logistics and distribution, they have a strong professional function, which has brought a great impact on the professional market of clothing.

The appearance of modern chain retailing format is robbed the business of traditional clothing retail outlets, and these traditional clothing retail outlets are the service providers of domestic apparel professional business.

3. Brand Company's low cost strategic threat

Through the injection of information system, Brand Company will generate third parties outside the manufacturing and manufacturing links, focusing on the efficiency and quality of brand operation, and the cost of brand operation will gradually decrease, resulting in a corresponding decline in the retail price of products, making it more competitive in the brand of similar products.

Most of the domestic clothing market is still at the low level of products. The low cost strategy of Brand Company is bound to grab its market share, and the operators of similar products will be severely hit.

4. potential threats to foreign professional market involvement

With the deepening of China's entry into WTO, China gradually allows foreign companies to enter the domestic professional market in the form of joint ventures.

Once a foreign company succeeds in the joint venture, it will have the highest share of 49% at the beginning of the joint venture and three years later.

With the first-class management system, massive capital and rich brand operation experience, and the strength to build an efficient and professional logistics distribution center, foreign professional business can play a scale effect in the whole country, and will have obvious advantages in the field of professional competition, and it is possible to lead the local professional enterprises.

5. real estate driven market threats

In recent two years, the development of garment professional market has become the target of many real estate developers.

Clothing is considered to be the sunrise industry, and many regions in the mainland have good foundation for garment production. The new reclamation of clothing specialized market has certain inevitability.

The newly rising specialized market often has the function of strong hardware, advanced planning and design, and high starting point of operation, which poses a certain threat to the traditional market. But at the same time, these markets belong to simple real estate projects. Once the shops are sold, the follow-up normal operation and maintenance promotion is still unknown.

Faced with such a fierce competition environment, the domestic garment market needs to objectively analyze its own development, improve its core competitiveness and enhance its core competitiveness.

At present, there are many problems in the clothing market.

1. existing market construction is not standardized.

The market is divided into different business areas, but the homogeneous nature of each market area is not strong enough, which results in the disorderly competition between the regions. The market can not play the collective scale effect. The result is that the geographical location is often dismal, and the market is finally forced to withdraw.

2. the overall brand effect is not strong.

Manufacturers' attention is only focused on the production field, which is out of touch with the buyer's market and has no time to take account of product marketing advertising and brand strategy.

A few famous brands are also unable to give full play to their brand advantages because they are in the majority of miscellaneous cards.

Moreover, at the early stage of market construction, the government did not attach importance to brand building, ignoring the promotion of the professional market as a whole, resulting in a serious lack of market image and a low loyalty to the market.

3., the efficiency of logistics distribution system is not high.

The distribution center in the early market has been established for many years. With the continuous development and expansion of the market, the ability of distribution is also growing. The distribution level is far behind the demand for the expansion of the market scale.

In addition, the modernization level of distribution centers is not strong enough to a large extent rely on manpower, resulting in institutional slack, bloated and difficult to manage.

4. invisible market expansion is not enough.

The visible market shops have reached a considerable scale, and the development of invisible market is still insufficient. Virtual trading platform is still new and difficult to accept for many operators.

Moreover, the official website of the market is generally limited to the window of publicity, and there is no e-commerce paction function. In the face of the globalization of economy and the deepening of the post quota era, the clothing trade needs to rely on the modern electronic trading platform.

To sum up, there are many improvements that need to be made in the development of the clothing market, but it is still an important way of distribution of clothing products. In the face of the new competitive background, the clothing professional market needs to learn from the advanced ideas and experience of foreign countries, and combined with the specific background of the industry, we should take some measures to achieve further development.