Eight Advantages Of Clothing Franchising
With brand
clothing
Clothes & Accessories
With the deepening of the industry's fashion, people's demand for clothes is no longer only about high quality and low price, but also needs to be satisfied in taste, taste and spirit.
When economic globalization has become a common topic, all walks of life have begun to fight for world market wars.
How to take the lead in the world market and take pride in the field of industry has become the focus of attention of entrepreneurs.
Franchising is currently the most popular business marketing mode in the world, and is also widely recognized as an effective way to distribute goods and services globally.
According to the statistics of China Chain Store Association, up to now, there are more than 4500 franchise systems in China, and more than 400 thousand franchisees, covering over 70 industries, creating more than 5 million jobs directly.
Franchising is a kind of chain operation.
Chain operation refers to the business point of running similar commodities or services, centralized management and division of labor under the Unified overall planning and layout, and higher benefits can be achieved by expanding the scale.
Chain operations include
Direct chain
Franchising and free chain.
There is no affiliation between franchisees and franchisees in franchising. Neither side is a parent company, nor a partner, nor an agent.
The franchisee is not only a commodity, but a whole mode, including brand logo, shop name, trademark, operation standard, quality standard of product and service, and management policy.
Eight advantages of franchising
First, reduce costs and improve efficiency.
Franchiser only needs to establish a close organization, which is composed of senior professional managers in all aspects of business operations, which can effectively reduce costs and improve efficiency.
Two, reduce investment risk.
Franchisees do not have to take high risks.
Investment
Risks or problems caused by the trivial business and problems in daily operation of branches can still lead to reasonable profits.
Three, rapid development.
Franchisees can rapidly develop their organizations nationwide or even worldwide with the least risk capital and management resources.
Four, simplify personnel matters.
The franchisor does not have to personally handle the personnel problems that may arise in the franchisee, thus making him less stressed on personnel matters.
Five, management improvement.
Management will be greatly improved, no matter in terms of staff motivation, or as far as possible to reduce costs and expand sales, it will be better than hiring managers.
Six, establish a distribution channel.
The manufacturer establishes a stable distribution channel for its products through a licensed wholesaler or retailer, thus ensuring product sales.
Seven, raise funds to reduce lending.
For a company with many branches, it can sell part or all of its branches by signing a franchise contract to raise funds, thereby reducing the scale of borrowing.
Eight, reduce capital and manpower needs.
By adopting the franchise system, the pressure of capital demand and human resource demand faced by the owners in expanding business process is reduced.
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