Shenzhen Established Underwear Trade Association To Promote Regional Advantages Of Traditional Industries

Recently, Shenzhen City

The first general meeting of trade associations was held in Shenzhen Convention and Exhibition Center.

Wang Yao, vice president of China Federation of Commerce, assistant chairman of China Federation of textile industry, Yang Shi bin, President of China Knitting Industry Association, leaders of relevant departments of Shenzhen municipal government, and representatives of more than 100 enterprises from Shenzhen underwear industry attended the meeting to witness the establishment of Shenzhen underwear industry association.

The underwear industry in Shenzhen has benefited from the reform and opening up policy of the SAR and the radiation drive of Hongkong. It has started early, has a high starting point, develops rapidly, has many famous brand enterprises, and has strong brand advantages and market advantages. It has strong competitiveness both at home and abroad.

There are nearly 200 underwear enterprises in the existing size, with an annual output of 450 million kinds of underwear and an output value of over 22 billion yuan, accounting for 10% of the country's total, accounting for 1/3 of Guangdong.

Among them, Virginia International, which has over 23000 employees, is a new industry group of over 10000 people. It has the top three underwear sales in the country, including the world's leading swimsuit enterprises, Fuhua and Yongsheng.

There are also a large number of growing underwear brands, such as Yide, Yi Xingshun, Xue Xian Li, Divina, Fei Yi, Yi Si La, Eve's temptation, buddy design, enticement password and so on.

At present, although the underwear industry is the dominant traditional industry in Shenzhen, it also faces a series of problems and challenges in its development.

First of all, the whole industry is still in the state of spontaneous development and decentralized operation, lacking unified planning, co-ordination and coordination, which is not conducive to the formation of the overall image and regional brand. Secondly, with the disappearance of special policies of the special zone and the continuous increase of operating costs, many enterprises are faced with a series of problems such as pformation, upgrading, relocation and sustainable development. Finally, due to the further opening of the mainland market, many cities and regions that have sufficient conditions have intensified efforts to attract underwear enterprises to settle down. The mature underwear industry agglomeration has increased the support force for underwear enterprises in this area, and enhanced competitiveness through pformation.

In addition, with the deepening of opening up to the outside world, foreign famous underwear brands have been rushing to the Chinese market.

Not only regional competition, but also fierce competition in the whole market.

Today, as the world economic situation continues to slump, many problems become more prominent.

In addition to relying on the government's active guidance and enterprises to redouble their efforts, trade associations can play an irreplaceable role in government and enterprises.

The establishment of Shenzhen underwear trade association is not only the inherent need of industrial development, but also the realistic demand of many Shenzhen underwear enterprises, which complies with weather, geography, and harmony.

The purpose of the association is to integrate industry resources, consolidate the strength of the industry, promote industrial upgrading, build regional brand and build famous underwear cities, so that more famous brand enterprises can take root in Shenzhen and build "Shenzhen underwear" regional brand together and create state-level underwear industrial base.

The underwear trade association of Shenzhen will play a good role in bridge and link between the government and enterprises. It will serve the underwear enterprises and help enterprises to make good use of them and make full use of the policies so that they can truly enjoy the support and promotion of the government, do well in industrial planning, build platforms, integrate resources, form a resultant force, improve the share of Shenzhen underwear in the domestic high-end market, and push Shenzhen underwear into a broader market at home and abroad.

establish

The platform promotes academic exchanges, creates industry websites and e-commerce platforms, provides information services for the industry, guides the healthy development of the industry, builds a talent service platform, and nurture and store talents for the development of the industry. The construction of the association will focus on activities, enhance the cohesion through holding or participating in various industry activities, promote exchanges and cooperation among enterprises, and achieve common development.