Promotion Skills Of Children'S Clothing Franchise Stores

　　 Children's clothing franchise store The shop often holds sales promotion activities. Only by mastering the sales promotion skills can we achieve twice the result with half the effort and win more profits. Children's clothing consumption is the largest share of children's consumption, but the purchase frequency is low. Analysis of World Clothing, Shoes and Hats Network: The majority of villagers who directly consume children's clothing are 25-35 years old. Most of them are parents of young children, and they are groups with economic strength. While young parents purchase children's clothing mainly in the following concentration periods, promotion during these concentration periods will achieve twice the result with half the effort:

1. Christmas, New Year's Day, Spring Festival, plus students' winter vacation, festivals are connected with this, and people have more leisure time for shopping;

2. At the end of the year, in order to highlight the competitive advantages and seize the market, enterprises will inevitably introduce more promotion strategies, which is bound to improve the profitability of operators;

3. The eve of the Spring Festival is the peak of traditional consumption of Chinese villagers, and the sales of children's clothing are no exception. According to statistics, the sales of children's clothing before the year accounted for about 40% - 50% of the sales of the whole year:

4. Now parents spend a lot of money for their children. It is more a habit and more willing to buy new clothes for their children on festivals;

5. On the eve of the Spring Festival, Chinese people have the custom of giving gifts. They buy new clothes for each other's children as gifts. There are many people who have this choice.

The World Clothing, Shoes and Hats Network believes that in the past two years, the continuous giant children's fashion shows have attracted people's attention. The current children's clothing style is novel, and the price of a piece of children's clothing is often not lower than that of adult clothing. The reason is that the living standard of every household has improved. Of course, the little emperor and queen of the family should be different from others, and clothing should naturally pursue individuality. Although children's clothing stores have great business opportunities Promotion The competition is also fierce. For this reason, Wang Qiuyan, relying on her years of experience in clothing distribution, has adopted the corresponding strategy since the opening of the store:

1. Advance members, so as to attract and advance to a certain customer base, and at the same time, when new products arrive. Customers can be notified by SMS in a timely manner.

2. Reservation or reservation. Such service projects can meet the special needs of customers, some of which are designed by customers themselves.

3. Fit children's hobbies. The number one selling point of children's wear brand is the fashionable style and the popular trend of color. Therefore, whenever she is free, she will take her own daughter to find inspiration together. Because the most taboo of making children's wear is to choose colors only according to her own hobbies, so there should be some sensitivity. Before the arrival of the hot season, we should be aware of the color, style and other trends of children's clothing.

In addition, in the Children's clothing Wang Qiuyan also has her own set of store furnishings. For example, she put some popular colors and styles this year in the most prominent areas, and put some small toys and stickers on the bottom of her clothes, which are specially presented to little friends as gifts, and also achieved good results.