In The First Half Of The Year, Chengdu'S Shops Rent Rose, 3%-5% Low-End Clothing Merchants Frequently Pferred.

As the saying goes, "one shop and three generations", shops have become widely recognized investment channels by virtue of their high rate of return.

According to the Central Plains real estate report data: in the first half of 2012,

The new supply of 739 thousand and 800 square meters was 173.1% higher than that of the same period last year, and the rent rose by 3% to 5%, while the spring and West business circle rose 5% to 8%.

"This is a good era. This is a challenging era." as a result of real estate regulation and control, the investment in the residential market is limited, commercial real estate has been completely "fire". In the first half of the year, the opening of Huarun the Mixc has injected new blood into Chengdu's high quality business, and Huarun, Cui Lin world, Huarun square, emerald world, oak block and so on have seen the appearance of several major commercial businesses and nearly 1 million bodies, stirring up the commercial real estate market in Chengdu. In June, the Raffles square held a brand press conference, which is expected to open in the coming year. At the same time, Silverstone Plaza has signed more than 200 brands, and is expected to be officially opened at the end of the year.

According to relevant data of Zhongyuan Real estate, Chengdu shops increased 739 thousand and 800 square meters in the first half of the year, up 173.1% over the same period last year.

Jones Lang LaSalle said that due to the progress of the project and other reasons, some retail projects were postponed to the market. It is expected that the retail property market in Chengdu will enter the peak supply period in 2013.

Recently, the reporter has learned that Chunxi Road has opened 10th anniversary of the street. In 2-3 years, the pedestrian street will expand eastward, and many high-end urban complexes will be unveiled, with a total volume of more than one million square meters.

At that time, including Chengdu international financial center, Silverstone square, Tai CI temple cultural and commercial complex, and other projects, will release a large number of shops, or will bring a new round of rush shopping rush.

Good shops have to "raise" the advantages of mature business district highlights.

Looking at the Chengdu market, although the high rent has scared away some tenants, the vacancy rate has increased.

But with Chunxi Road, double Nan, Jianshe Road and other representative core business circles, with the prosperous lot and scarce quantity, it is still the sweet potato in the eyes of the investment.

According to the insiders, the development of shops depends on popularity in the final analysis.

However, the gathering of popularity takes time to develop slowly.

Although the development of the main road has great discrepancy with the expectation, according to the reporter's observation, the pfer rate of the shopping mall on the 1st Avenue has decreased significantly compared with that of three or four months ago, and has also been greatly improved in terms of popularity.

People in the industry have also pointed out that the reason for the increasing annual rental of new shops lies in the gradual improvement of the commercial atmosphere of the latter.

Therefore, the core area, mature business circle rent is often rising faster.

Meanwhile, with the increase of market volume, Qiao Yusheng, director of Chengdu retail real estate department of Jones Lang LaSalle, said: "market segmentation, differentiated positioning and professional property management operation will become a key factor for the success of retail property, especially regional retail property."

Reporter survey: the core business circle rent is too high, the pfer rate of shops increases.

According to the Central Plains report, in the first half of the year, the rent of Chengdu shops generally increased by 3% to 5%, while the increase of spring Xi business circle was 5% to 8%, and the rent varied from 300 yuan / m2 to 2000 yuan / m2 per month.

In this regard, Jones Lang LaSalle said that 2013 will be the peak supply period of Chengdu's retail property market. When the quality retail property represented by IFC will enter the market, it will promote the level of retail rent in the city, especially the rents of core business circle.

If the rent of the core business circle is high again, can the tenant be able to bear it?

There is a difference of 100 meter rent between shops.

Recently, reporters visited the red Pai Lou big business district, found that although the red Pai Lou business circle, but only one street red Pai Lou North Street and the east section of Gaosheng Bridge rent far away.

Take a 15 square meter shop as an example. At present, the commercial rental of the red Pai Lou North Street is only 80 yuan / square meter, and the rent in the east section of Gaosheng Bridge can reach 120 yuan to 130 yuan / square metre month.

In response, Liu Xing, manager of the real estate business in Chengdu, twenty-first Century, said: "the rent of the shops is closely related to the population in the business circle and the port of the shops."

It is understood that the rover family in 2004, while the red Pai Lou North Street is currently the old district, the community maturity between the two are quite different.

Two years ago, Ms. Zhang told reporters at the flower shop of the red Pai Lou North Street: "there are old communities here. The living population is weaker than the purchasing power."

For example, the tenants of the rover family often choose to be nearby when shopping. This may be that although the red Pai Lou is very close to the Gaosheng Bridge, the rent has been lower than the Gaosheng Bridge for a long time.

It seems that the lot is still a decisive factor in the rental of shops.

Reporters visited Yanshikou business circle to find that, for example, the new center, about 10 square meters on the first floor, the annual rent of shops is around 20.

Starting from the two floor, the rental of shops decreased to the third floor, the same area shops rent is only more than 30 thousand, a difference of 7 times.

Under the high rent, a large number of merchants "escape": the profits of some shops have not been able to support the high rent, especially in Chengdu's hot business circles, such as Chunxi Road and Jianshe Road.

At the end of last year, the largest underground commercial pedestrian street in Chengdu, Chengdu's "Di Yi Avenue", appeared in its business format, including shopping, catering, leisure, culture, entertainment, health care, tourism and public service functions.

However, since its opening up, the development of the one avenue has not been satisfactory.

Reporter sampling area C area of one avenue found that many of the pavements have been hung out of the pfer of the brand.

Busy sorting out the goods.

Shop owner told reporters: "now the monthly rent is about 500 yuan / square meter, but seven or eight months ago, up to 800 yuan / square meter.

On the opposite side, two shops have posted the words of the pfer.

At present, the income can only be maintained at a narrow balance, and the labor cost will be excluded. "

Similarly, many shops on Gaosheng Bridge South Street have begun to pfer.

"This year our rent has risen by about 10%, and the shops that are not rising are mainly subject to contractual constraints."

E real estate information department Wang Zhiliang told reporters: "compared with the same period last year, the pfer of shops increased significantly, especially the catering industry."

In response to this phenomenon, Liu Xing also said: "the current pfer is mostly catering and low-end.

Industry, because the income can not support the pressure of high rent, have to move outward. "

On the same Avenue, reporters also found that most of the words were pferred to the clothing industry.

Sun Yue Han