Customers Reduce Logistics Costs, Like Wind Up.

The adjustment is another city.

This time, CEO chose to own its own logistics service company.

Last weekend, people in the industry broke the news, such as wind up a large number of layoffs of 2000 people, covering the city from 26 to 6.

Although fan responded by saying that the actual number of layoffs was not rumored, Feng's "downsizing" was interpreted by the industry as an intention to further reduce costs.

In fact, in order to achieve the slogan that "this year will definitely be profitable" has been put forward before this year, every customer has acted frequently this year, but for the time being, it is still far away from this goal to achieve profitability in the four quarter.

The adjustment of everyone is another city.

This time, CEO chose to own its own logistics service company.

Last weekend, people in the industry broke the news, such as wind up a large number of layoffs of 2000 people, covering the city from 26 to 6.

Although fan responded by saying that the actual number of layoffs was not rumored, Feng's "downsizing" was interpreted by the industry as an intention to further reduce costs.

In fact, in order to achieve the slogan that "this year will definitely be profitable" has been put forward before this year, every customer has acted frequently this year, but for the time being, it is still far away from this goal to achieve profitability in the four quarter.

Reduce logistics costs

It is understood that such as Feng Da as a logistics company of all customers, headed by Li Hongyi, a veteran veteran, has been growing rapidly since its preparation in 2008, and Chen has placed great hopes on Feng Da, hoping that he can do 100% distribution of van business.

Unfortunately, the opposite is true.

Although Jiao Hongyu, director of media and public relations, told reporters that customers will optimize their structure and integrate resources.

However, according to the announcement of the wind development development plan, all the cities in the two or three tier cities will cooperate with the third party logistics in addition to the first tier cities.

For the outcome of such a wind, Lu Zhenwang, an e-commerce researcher, said that many structures and staffing of Feng Da were designed according to the order quantity of last year's customers. With the reduction of orders, the order quantity of distribution workers is not saturated, especially in the two or three line cities.

Last year's orders were far higher than this year, according to Lu Zhenwang, but even so last year, the cost of delivery was higher than the local third - party delivery cost last year.

Last year, the cost of placing orders for warehousing and distribution was over 25 yuan, while the local third party distribution fee did not exceed 7 yuan.

"When orders are reduced, the local third party distribution can reduce the cost, and the 6 regions such as Beijing and Shanghai are not canceling the distribution of the wind, because the order is relatively large, and it is more appropriate for everyone to distribute their own products."

Lu Zhenwang told the daily economic news reporter.

In July this year, customers reduced four major portals and some vertical website advertising investment, and also reduced bus and other advertising signs.

All customers emphasize that this adjustment is mainly due to the low season of clothing sales, but in Lu Zhenwang's view, reducing the impact of advertising on customers is not small.

"In 7 and August this year, all customers launched summer.

Make the flow rise, but the difference is very large from the average in April, and now the traffic volume is only 60% of that time. "

Lu Zhenwang said.

The data provided by Alexa show that since May this year, the average daily traffic volume of fan's official website has declined.

Frequent adjustment

Since last July, the old people have been constantly adjusting their customers.

At that time, all customers began to try out the division system and divided 5 major departments, all of which are independent of marketing centers and production centers, and several major institutions are parallel.

But then Chen adjusted the structure again, put the newly distributed marketing center into various business departments, so that each department itself is responsible for product design, planning, development, cost accounting and marketing promotion activities, and the Department orders the 4 production centers of van guest.

At the same time, customers have set up a data center, to set up a set of complex standards for each division, data department for operation Department sampling and analysis, abnormal request business department explanation.

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In 2012, Chen began a series of actions to reduce costs.

First, integrate the number of suppliers in the supply chain, and select and optimize the resources of suppliers.

It is reported that the number of suppliers will be reduced from 200 to more than 100 this year.

At the same time, all customers began to test overseas foundry and made shirts in Bangladesh to reduce production costs.

In addition to a series of throttling moves, customers are also thinking about open source.

A few days ago, people in the industry revealed that all customers are cooperating with suning.com, and it is possible for anyone to enter the open platform of Tesco.

For this cooperation, suning.com did not give a positive response. Min Juanqing, deputy director of its market management center, told reporters that everything was based on the announcement.

In Lu Zhenwang's view, anyone who works with suning.com is more likely to cooperate with Juhuasuan.

However, in Shenzhen, Gong Wenxiang, founder of Agel Ecommerce Ltd, the cooperation can only increase the sales volume of customers, to a certain extent, and can not solve the deep-seated problems of customers.

Inventory pressure?

The deep-seated problem Gong Wenxiang emphasized is the inventory of customers.

Lu Zhenwang also stressed that the volume of visitors and orders almost halved from the peak at the moment. It is difficult to cut down products and improve quality. Inventory has become a huge burden for customers.

Whether it is Juhuasuan or suning.com, all customers want to use cooperation channels to quickly and lower the backlog of goods.

Insiders pointed out that at present, customers are trapped in such a stalemate: the reduction of advertising leads to the reduction of orders, which exacerbates the pressure of inventory digestion. With the large number of accounts payable due, the supply chain of all customers will become more intense.

It is worth noting that in March this year, at the planning conference of every guest, Chen emphasized again and again: "this year it will be profitable."

In Gong Wenxiang's view, the success of everyone is due to its strong internet marketing, and the biggest problem for customers is to control the supply chain of clothing. Customers are not integrated into the supply chain of traditional clothing industry. This piece needs to be strengthened and even reinvented.

Gong Wenxiang believes that the current positioning of customers is low, and the T-shirts sold for 39 yuan will definitely not make money. Everyone needs to turn to the real fashion crowd.

For the end of this year's profitability, Gong Wenxiang's answer is that, according to the industry rules, the sales volume of clothing can reach 2/3 of the whole year from September to the end of the year. If customers seize this opportunity, sales volume should have a clear rise.

But it is impossible to achieve profitability.

It is still possible to make profits in two or three years through adjustment.

And Lu Zhenwang also stressed that at present, customers are in a vicious circle and have not come out.

Not now.

At the moment, the main thing is to digest the stock vigorously.