The President Of Jiangsu Clothing Association Will Take The Difficult Situation At Present.

The clothing industry is

The traditional advantageous industries are an important part of Jiangsu's industrial economy.

In the first half of 2012, under the external economic environment, the growth rate of output value and export delivery value of clothing industry in Jiangsu decreased compared with the same period last year.

The export situation is grim and the domestic sales growth is decreasing. The economic operation of Jiangsu's clothing industry has met with great challenges. There are 4 problems at present: first, the reduction of orders, the two is the increase in inventories, the three is the rise in costs, and the four is the decline in efficiency.

Despite the current difficulties, we must see the good side.

In the near future, the leading products of Jiangsu clothing industry are autumn and winter products. The second half is the peak season for autumn and winter products sales, and seasonal consumption will also promote sales, such as national day, Mid Autumn Festival, new year's day, Spring Festival and so on.

In addition, after a long period of efforts, the industrial structure and product structure adjustment of the clothing industry in Jiangsu has already achieved initial success. The results of brand building are gradually emerging. Next, we will focus on expanding the domestic demand market. At the same time, we should grasp the international market closely, withstand the export pressure, accelerate the reaction speed, and realize the deep level internationalization fine production and marketing.

Clusters have obvious advantages and distinct industrial characteristics.

Through the analysis of the economic operation of the clothing industry in Jiangsu, we can see that after 30 years of rapid development, Jiangsu's clothing industry has entered the adjustment period, and the economic performance indicators are hard to maintain the growth rate of two digits. They will undergo the evolution process of adjustment, accumulation, elimination and force, and the profit distribution pattern will be further improved.

In view of the current economic situation, Jiangsu garment enterprises pay more attention to channel construction and overall competitiveness to cope with the changing market.

There are 61 textile and garment industrial clusters in Jiangsu, which account for more than 60% of the total textile and garment industry in the province.

Among them, the apparel industry cluster ranks the top three in the national garment industry.

On the basis of the economic development of Jiangsu's textile and garment cluster, the pattern of differential competition has been formed everywhere.

For example, Nantong is a textile and garment export base. The textile and garment industry has a long history and strong industrial foundation. It has strong production scale advantages and advantages of regional industrial clusters. The characteristics of garment export are more prominent. Changshou City is a famous city of China's leisure clothing, which has a large scale of clothing, many domestic brands, and a high degree of industrial agglomeration.

Each cluster industry has distinct characteristics and clear market objectives.

At the same time, Jiangsu clothing has changed from simple OEM to ODM. Garment enterprises focus on the design as the center, open up the market and continuously improve their innovative ability. A batch of garment enterprises begin to build production bases in areas with more abundant labor resources, such as northern Jiangsu, the central and western parts of China, and abroad.

The internationalization of Jiangsu's garment industry is becoming more and more obvious.

In the process of cooperation with international brands, Jiangsu enterprises pay attention to learning brand design, planning and management and marketing from international brands, and set up brand monopoly and marketing outlets abroad. Some powerful clothing enterprises put R & D and design centers in the fashion capital of foreign countries, on the one hand, collect the latest ones.

On the other hand, it also began to integrate into the local design industry, serving foreign brands, and gradually improving design capabilities.

Shift to fine brand orientation

For the next step, we will focus on three main points:

First, we should speed up the pformation from extensive to refined.

First, speed up technological pformation and improve the level of equipment in the industry.

Two is to promote information technology and improve rapid response capability.

For example, Suzhou Jinchao Garments Co., Ltd. has won the reputation of experts in the shirt industry for its meticulous and strict management.

Jiangsu Tianyuan clothing specializing in the production of sportswear, attaches great importance to the process of reengineering, they carefully study the process, and make a reasonable co-ordination, now not only has the first-class quality of work, but also the craft is good, the efficiency is high.

Jiangsu now has a group of garment manufacturers of this high standard.

Second, we should continue to accelerate the pformation of Jiangsu's garment industry from processing to branding.

The Jiangsu garment industry, which is famous for its manufacturing industry, has begun to cultivate its own brand and has been continuously successful.

The key export enterprises such as Su Mei Da, Hua Rui, Su Hao and so on have begun to create the brand work, take the independent design to support the brand development, and specially establish the brand design center, to take the exploration and the leading role for the more enterprises to take the brand road.

Among them, the high-end brand is a major feature of the brand construction of Jiangsu garment industry.

Boston opened the first overseas shop next to Bond Street, the top shopping street in London, England.

Bosideng's European headquarters is a typical example of Chinese brands' strong going out in the context of the global financial crisis.

The clothing industry of Jiangsu will focus on brand research and development, product design, supply chain and marketing channels according to the characteristics of the industry, and form a group of brand enterprises with sustained competitiveness both at home and abroad.

Third, innovate in brand development and business models.

In recent years, Hai Lan's home has adopted a fully managed business model to achieve standardized replication of chain stores and direct management stores. It has developed to more than 3000 stores in recent years, and its market coverage and economic benefits have achieved good results.

In the whole pformation process, the red bean group has made the internationalization, fashion and branding apparel industry a new height for its brand image, popularity and reputation. Its 5 garment brands have made thousands of achievements in opening chain stores, and become a microcosm of the innovation of China's clothing industry's own brand business model.

Since 2010, it has been an important part of the Jiangsu international clothing festival.

Once again, the industrial structure adjustment and upgrading have been pushed into a new process.

And in the next stage, we should continue to create the leading environmental advantages and form a new trend of industrial development with good economic returns, low resource consumption and less environmental pollution. Jiangsu garment industry has a long way to go.