China International Home Textile Exhibition Touches Spinning Enterprises To Join Hands

China for 3 days

Although the curtain has come to an end, the good memory of the exhibition to the exhibitors and the audience has been relish for a long time.

This year's home textile exhibition is very lively. From the organizers to exhibitors, various forums, events, brand promotion and investment promotion will be staged in turn.

This bustling exhibition gives every participant a deep understanding of the vitality of China's home textile industry, and also highlights the theme of the channel construction for home textile industry.

On the day before the opening of the home textile exhibition, the "2011~2012 China textile brand channel construction Summit Forum and the China textile brand influence Media Award Presentation Ceremony" and the first "2011~2012 gold medal sales award for Chinese textile designers" award ceremony were not only successfully preheated for home textile exhibition, but also promoted the exchange and learning among Chinese home textile marketers, effectively promoted the standardization process of China's home textile marketing, enhanced the social status of Chinese home textile marketers, and fully reflected the innovative value of home textile marketers.

At the exhibition site, investment promotion clubs, round table forums, model shows, violin performances and other activities independently organized by the brand have become the entertainment programs of the exhibition, which not only increased the popularity of the venue, but also promoted the popularity of their respective brands, which paved the way for investment promotion.

This year's textile market is obvious to all. As the organizer of the exhibition, China Textile Industry Federation pointed out at the opening of the home textile exhibition: "confidence is more important than gold!" this home textile exhibition is a review of confidence, and it also reflects the determination of the industry and enterprises to meet the market test.

In order to help enterprises resume operation and reverse the existing situation, the organizers arranged a lot of trade, publicity and international exchanges during the exhibition, hoping that the enterprises would gain some inspiration and inspire confidence again.

On the first day of the launch, two major business activities were held, one is the overseas special buyer business matching, the two is the Chinese Department Store Association Association.

These two activities not only help foreign trade enterprises get to know heavyweight overseas buyers, but also expand sales channels for domestic enterprises, so that enterprises can share experiences and promote exchanges between brands and distributors.

Faced with the declining trend of the overall economic situation in the home textile industry, many exhibitors have indicated that the purpose of exhibiting today is not only to display the brand concept and products, but also to maintain and liaise with the franchisees, and to show a confidence and determination to tide over difficulties.

At this exhibition, Sha shark home textile has held two investment promotion meetings. With the popularity of the exhibition and the strength of the brand itself, many interested franchisees have participated.

Saland, manager of home textiles Investment Promotion Department of Cao Jinpeng, said: "the purpose of holding investment promotion is to join in investment. Two, we want to eat a reassurance for dealers in this difficult time, so that they feel that they are not fighting alone, and enterprises will face difficulties together with them."

It is also an old friend of home textile exhibition. The live model show and band performance of Kasen home textile show is unique at the exhibition. The booth is surrounded by the audience. Ma Hongwei, director of brand development center, said that although the overall economic situation of the home textile industry has slipped, the Kasen home textile will still stand together with the franchisees and provide them with support from all sides to tide over the difficulties.

This year is the key year for China's home textile "12th Five-Year plan". It is also an important year for China to move forward from home textile power to home textile power.

In view of the unfavorable market situation faced by China's textile industry, Wang Tiankai, President of the China Textile Industry Federation, has repeatedly stressed that the textile industry still needs to be confident.

Yang Zhaohua, President of China Textile Association, also pointed out that enterprises should hold a cautiously optimistic attitude, and the most important thing is to boost enterprise confidence at present.

But in addition to regaining confidence, it is equally important for industry associations, enterprises and brand dealers to join hands to meet difficulties and challenges, because in the current market competition environment, the risk of being faced with a single handedly is small and the chance of success is small. Only by working hand in hand can we go further and more smoothly.

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International home textile Roundtable will face coordination and development directly.

2012 pleasure international round table conference was held as scheduled during the eighteenth China International Home Textile Exhibition. The conference aims to promote the exchanges between Chinese home textiles and the world's home textile industry, deepen domestic enterprises' understanding of the international market and promote the overall development of the home textile industry.

Experts attending the meeting believe that the home textile industry is now emphasizing harmony, coexistence and win-win times.

At present, more and more foreign home textile organizations and home textile brands choose to cooperate with Chinese home textiles rather than boycott to promote mutual development.

Win win cooperation in twenty-first Century, the global economic development, diversification and trade integration are increasingly obvious, full of opportunities and challenges.

There are various differences in the production, market, technology, brand, labor cost and operation of household textile industry in various countries.

Difference is the foundation of cooperation. The production and market of home textiles in all countries should achieve good development. Only cooperation can win.

Intellectual property global home

The rapid development of industry has intensified the market competition, and the profit margins of enterprises have been squeezed.

If enterprises want to get higher profits, they must constantly develop and innovate and gain innovative profits.

How to protect the fruits of innovation is the foundation for enterprises to gain innovative profits.

In order to encourage enterprises to innovate and meet the growing demand of new people, protecting intellectual property rights is an important guarantee for the global textile industry's innovation and development. It is also an urgent problem for the global textile industry to solve.

It is our duty and duty to protect environment and protect the living environment of mankind.

The home textile industry must protect our ecological environment in the production process. We must be an environment-friendly enterprise and protect the environment is our basic social responsibility.

The development of various functional household textiles is the contribution of the home textile industry to mankind.

It is reported that the organizers hope that through such high-level industry cooperation activities, promote the deeper exchanges and cooperation between Chinese and foreign home textile industry, so as to explore more and more cooperative modes for cooperation between Chinese and foreign enterprises.

Home textile "gold sales award" commendation terminal

In August 27th, the first "2011~2012 gold medal award" ceremony was held in Shanghai.

This award ceremony announced 20 gold sales prizes and 57 "shortlist awards".

It is understood that "China Gold textile sales award" is an award for Chinese home textile marketing, and is also an award for Chinese home textile marketers.

The key point of "golden sales award" of China's home textile outstanding marketing people is to summarize the marketing experience from China's home textile market, promote the exchange and learning among Chinese textile marketing people, effectively promote the standardization process of China's home textile marketing, enhance the social status of Chinese textile marketing people, and fully reflect the innovative value of home textile marketers.

At the same time, "the gold sales award" of the outstanding Chinese textile designer is also an award that highlights the continuous efforts and excellence of Chinese textile marketers. It is also a platform for Chinese textile marketing elite to learn from each other and communicate with each other.

　　此次榮獲“金銷獎”的20名床品類的經銷商分別為：來自四川紅綿家紡有限公司的劉文宏、北京世紀羅萊經貿有限責任公司的曹淑清、揚州羅萊家居用品有限公司的袁蓉、四川滬水星家用紡織品貿易有限公司的上官志賀、上海星璽商貿有限公司的劉金根、江蘇堂皇集團重慶分公司的荊玉南、成都市婧雨商貿有限責任公司的羅澤勇、長沙潤美紡織品有限公司的周軍英、山西大玉川商貿有限公司的王春雁、常州歐萊得家用紡織品有限公司的顧荷珍;布藝類的分別為：來自河南鳳凰布藝家紡用品有限公司的陳素霞、吉林省(東櫻)美家紡居室用品有限公司的李巍、湖南湘潭創意裝飾布藝的文清華、黑龍江艾達·現代布藝飾品有限公司的王峰、成都禮官裝飾設計有限公司的汪禮官、重慶亞華世家居室藝術有限公司的姚慶華、成都蘭花草窗簾有限公司的吳傳榮;毛巾類的分別為

Chen Jinguo, from Fujian Jin Ju Feng Trading Company, Wang Zhiyuan of Kunming Jiajie Textile Co., Ltd., and Kunming Xia Fei Trading Co., Ltd.

In addition, Hao Ruixia, Dailey from Taiyuan, Henan Dailey Trading Co., Ltd. Dailey, wendes'home textile, Pan Shunli of Shanxi marketing center, Liu Huangxia of Taiyuan Paris trading company, Wang Xiaoli of Shanxi Ruite cloth soft decoration company, Ling Jingxiang and life fable of Beijing Royal Lijing cloth Technology Co., Ltd., life Fable (Beijing) International Houseware Co., Ltd. Ma Qi Fang, Beijing Yun Hua Jing Cheng international decoration fabric Co., Ltd., Shanghai, Shanghai Wenxin Knitting Products Co., Ltd., Duan, Shanghai, women's ugly girl industry and Trade Co., Ltd., a total of 11 people, have been recognized as winners.

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"Home textile tomorrow star" training program officially launched

In August 29th, the brand home textile network held the launching ceremony of the "home textile tomorrow star" training program.

Roley, Shi Weidong, partner of Hunan home textiles Limited by Share Ltd, Shang Ma Ke, and Chen Feng, director of home textiles and Limited by Share Ltd marketing director, Pan Xiaofeng, the founder of the "home textile tomorrow star" training program, and Pan Xiaofeng, general manager of brand home textile network, ribbon cutting activities.

The special support enterprises participating in the activities are well-known brand home textile enterprises in the industry.

The "home textile tomorrow star" training program centered on entrepreneurial services aims to cultivate and maintain home textile operators and intention investors for a long time to escort home textile investors. After the project is officially launched, a series of activities such as "one-by one" consultation and assistance, seminars, expert group training and open classes will be launched.

At the launching ceremony, the expert group of "tomorrow's star of home textiles" has a wonderful sharing for the investors.

The activity attracted many investors' participation. Many investors said that the industry leaders' good view played a good guiding role for their choice of franchise brand.

The free negotiation session of the activity set provides sufficient time for the intention investors to conduct in-depth exchanges with the representatives of the home textile brands, and to consult the relevant franchising policies of the home textile brand directors who are interested in them.

According to Pan Xiaofeng, the cooperative brand that participated in the activity was prepared for the investors who signed the contract at the price of RMB ten thousand yuan, and some other enterprises were rewarded. The company also offered preferential treatment to the "home textile tomorrow star", which effectively promoted the investment of home textile by the franchisee.

Through this activity, many investors took the lead in the brand competition and started the wealth tour of the home textile industry.

Golden cicada joined the CCTV brand song

In August 29th, Zhejiang cicada cloth art co operated with CCTV enterprise channel to hold a brand cooperation conference in Shanghai.

Yang Wei, chairman of Shaoxing golden cicada home textiles and Garments Co., Ltd., said: "in view of the national fabric market, the road of professional brand management has just started, and the cicada cloth art has established a complete brand management mode.

Today, the golden cicada will join hands with CCTV to carry out the strong alliance and will become the most dazzling brand in the fabric industry.

Today, golden cicada has gone through 25 years.

Golden cicada fabric has always been adhering to the "high quality and excellent life" concept of production and operation, adhere to the principle of "quality first, customer first", and create famous brand with quality. The company has won the honor of famous trademarks and famous brand products in China. It is one of the first brands to win three honors simultaneously.

"We are not only honors, but also the recognition of our customers.

Only by standing at the customer's perspective, can we win the market for the sake of our customers.

Yang Wei said that at the early stage of its creation, the company established the brand management strategy, adhered to the road of product differentiation, and won the trust of customers with "details, quality and service" to create the brand image of "high-end finished curtain custom experts".

This year, the golden cicada has launched the wall cloth products, leading the new American doctrine. At the same time, it uses the latest cloth technology to display touch screen technology, and promotes the information development of the cloth industry.

Golden cicada, with continuous innovation, constantly provides customers with better products and better services.

At present, Jin Chan home textiles has two designers.

For the European and American markets, the company hired designers from the United States and Italy. In view of the domestic market, the company set up a research and development team composed of more than 10 people.

The company has developed more than 1000 new curtain products every year.

Yang Wei believes that the domestic lack of innovative spirit and independent spirit of home textile design, because there is no in-depth research and development, we copy each other, piracy, and ultimately even their own products are not recognized.

"Only deep research and development can make products outstanding."

In today's fierce competition in the home textile market, golden cicada has changed its concept, innovating and developing ideas, locking the featured products as the development characteristics of enterprises, promoting the pformation from foreign trade to domestic sales, and entering the domestic market with professional vision and marketing means, and ushered in the springtime of cloth sales.

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Kasen model shows "charming eyes"

At the China international home textile exhibition, Kasen Home Textile Co operated with the famous MIA jazz band in Shanghai and the model presented a gluttonous feast for the audience.

At this exhibition, the meticulous and unique fashion activities of Kasen home textiles have brightened everyone's eyes and stood out in many home textile enterprises.

As a well-known brand in the industry, Kasen's home textile high specification and innovative brand publicity has impressed people deeply.

Ma Hongwei, director of Kasen home textile development center, said that the Kasen home textile has formed a huge sales network covering 29 provinces and cities throughout the country, more than 300 large and medium-sized cities throughout the country, more than 600 stores and counters.

With the increasing strength of Kasen's home textile brand and the continuous expansion of its brand influence, its purpose of exhibiting has gradually changed from displaying products to displaying the concept and connotation of brand.

Ma Hongwei said: "although the overall economic situation of the home textile industry has slipped, Kasen home textiles will still join the franchisees to help them tide over the difficulties."

According to the introduction, Kasen home textiles will provide a wide range of support for franchisees, such as operation guidance, shop support, training support, marketing support, year-end rebate support, etc., and will also carry out various promotional activities in the national or regional media according to the brand development plan, and create a good image of Kasen brand.

In order to support franchisees to better carry out advertising in the local area, and enhance the popularity of Kasen brand in the local market, Kasen home textiles will also give certain advertising support according to the annual return of franchisees and advertising forms.

Shark merchants will move to home textile exhibition.

At the China international home textile exhibition, Sha shark home textile has held two brand promotion and investment promotion meetings.

According to the introduction, with the popularity of the exhibition and the brand strength of Sha shark home textiles, the Investment Fair attracted a lot of interested franchisees.

Saland, deputy director and marketing manager of home textiles marketing, Yuan Ling said that the purpose of Sha Sha home textile exhibition is not only to display products, but also to reflect the philosophy and style of shark brand.

"Shark's new luxury represents a relaxed and luxurious life, so we did not design too many complex things in this year's booth decoration and layout, more of the quality of brand introverted and luxurious."

At the exhibition site, Shah shark home textile shows new products in autumn and winter in 2012, such as noble black series, magic toner series, colorful series, etc.

The special characteristics of Shah shark DNA products.

For the future development of the industry, Yuan Ling said: "the development of the whole situation is actually a financial band and cycle. We can refer to the economic situation of the United States and Japan. Relatively speaking, we are now at the bottom of the two peaks. For home textile enterprises, this is also a very great opportunity.

In the first half of the year, Shah shark held many large-scale tour activities, such as pillow wars. At the same time, the annual tour is also uninterrupted. And every month in the high-end department store counters, we will organize some distinctive activities to attract consumers.

For Sha shark home textiles, it is a very good training phase and an opportunity. We will increase investment in brand marketing. This will not only enhance the confidence of Shah shark home textile franchisee, but also demonstrate the strength of Shah shark group.

We hope that home textile workers can work together to improve and adjust the environment of China's home textile industry so as to achieve steady development.