China International Home Textile Exhibition Indicates Mature Industry

Although many brands said this year clearly felt the decline in consumption, but in this year

On the other hand, we find that there are more and more silk and home textiles that symbolize wealth and high-end.

The industry said: "although the overall consumption power is declining, the quality of consumer demand for life has improved, and the real high-end consumers in the market have not reduced consumption, so there is still a certain market for high-end products."

In the face of the current market environment, many companies are using technology to develop new healthy products. They are really stepping into the era of technology home textiles, such as mercury, violet, cherry blossoms and so on.

Some new brands have sprung up in the new field, integrating the resources of the industrial chain behind them, concentrating on brand suppliers, providing a coordinated service from design to research and development to production.

It seems very puzzled to others. Since enterprises have hard power from design to production, why not make brands? The answer of brand suppliers is: I just want to concentrate on professional suppliers and problem solvers.

Compared with the outbreak of the global financial crisis in 2008, we obviously feel that this year's enterprises complain less, have more strategies and become more rational and more relaxed.

In the face of the slow development of the industry as a whole, they are not waiting to die. Instead, they are actively seeking their own focus, strengthening their preparedness and even taking the initiative. They are no longer bumping like flies, but are gathering the strength of thousands of forces and increasing their strength in the areas they are good at.

The brand is calm and calm in the predicament, and the division of labor becomes clearer. Does this mean that China's home textile industry has matured?

Mercury home textiles health function

In this year's home textile exhibition, mercury textile focuses on brand image display. At the same time, with this professional platform, the brand mission of mercury home textile is conveyed to consumers again to enhance the sleep quality of Chinese consumers.

Gao Keping, general manager of home textiles, said that China's textile industry is facing complex domestic and foreign development environment this year. The home textile market has also become very grim and the market is weak.

In the next 3~5 years, the home textile market will enter a period of adjustment, and the growth rate will slow down.

In the face of these changes, mercury home textile has made full preparations to adjust the development strategy in a timely manner: on the one hand, vigorously develop new markets, continuously improve market share, improve the operation level of terminals, enhance the profitability of terminals; on the other hand, strengthen cooperation with universities, develop new patented products, advocate technology licensing, and enhance the market competitiveness of products.

At the exhibition, the company launched its own coconut charcoal Qingxin quilt, and its core technology applied for the national technology patent.

The product is made of polyester cotton dyed jacquard fabric with natural color, soft touch, good air permeability and good skin affinity. The filling material uses the hollow coconut carbon fiber, one of the latest health care functional fibers, as the main material, assists in the fusion of various fiber materials, makes full use of the properties of all kinds of fibers, and designs multilayer combing structures for combing and laying nets, so that the products are of good comfort, fluffiness, resilience and warmth retention.

At the same time, mercury home textiles also highlighted the negative ion mulberry silk quilt and negative ion mulberry silk pillow products.

The negative ion ecological silk quilt is a high-tech new product developed by the technology center of the mercury home textile company, which has been independently developed by the patent technology. It has won the honor of "Shanghai Fengxian District patent new product".

This series of products are white and snow-looking, soft and comfortable, moisture absorbing, breathable and eco-friendly. They have health functions such as releasing negative oxygen ions, antibacterial and anti mite, purifying air, etc. the products are made of traditional hand drawn wire, and the whole network is covered by a stereoscopic pocket stacking method, which combines silk and fabrics into one body, avoiding external damage to fabrics and silk fibers, and satisfying the psychological needs of consumers in pursuit of fashion, close to nature and return to nature.

In addition, the mercury home textile shows its good air permeability through the on-site ventilation performance demonstration, which is jointly developed by 3M and its company.

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Cherry Blossom home textile tea fiber health care series

Participated in several home textile exhibition Sakura home textiles, every year is looking for self break, this year's booth is more prominent romantic atmosphere.

The colorful background of Alice's Wonderland and the bedding of the pink department together create a warm, smart and beautiful feeling for the maiden boudoir.

At the same time, the "health care series" is launched by cherry blossom home textile this year.

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Dong Jihong, general manager of the brand, said: "this is our newly launched health product with the latest development of tea fiber.

Now, bamboo fiber, Tencel and other fabrics have been many, we have been developing and producing tea fiber bed products.

Tea fiber is a natural fiber extracted from tea. It is green and environment-friendly. It has no stimulation to the skin, but also plays the role of eliminating free radicals, anti radiation, anti ultraviolet and anti-oxidation.

Its embroidered lace is decorated with tea patterns, fresh and natural.

Carefully feel, the product also distributed faint tea aroma.

Because the tea fiber is naturally brown, the bed has not been bleached and dyeing. Therefore, the color is natural tea color. It is generous and clean. It is different from other warm and rich beds. It shows a low profile and implicit beauty.

"Our product feels elegant and not luxurious. Gorgeous is a manifestation of high-end products. Low-key sense of quality is also a high-end expression.

They display different ambience with different furniture.

At present, high-end customers do not necessarily like products that are particularly high-profile, but they are so elegant and simple in style that they are very popular.

Dong Jihong said so.

Violet first to promote home textiles

This time, violet first launched the concept of vitality home textiles.

"Vitality home textiles" mainly emphasizes the vitality of sleep. It is a healthy, ecological and helpful product for human sleep. Sales staff say that the products of home textiles have been added with aseptic processing and essential oil adding technology.

Ecological health technology is the new trend of home textile industry.

Violet home textile technology is dominated by FOOMO cleaning technology. After testing by third authoritative organizations, the effect of cleaning bacteria is more than that of the highest level of national standard AAA standard. Washing water for 20 times still has 95% antibacterial effect.

In the process of developing clean bacteria home textiles, violets have successfully blended fragrance into their products.

There are many kinds of essential oils to choose from, and consumers can customize the taste of bedding according to their own preferences.

Among the new products, one of them is "vitality and vitality". The products are very different. They will be used to stitch knitted fabrics for T-shirt production. They are soft and comfortable, giving consumers different feelings.

"The main idea is to promote the concept of" vitality home textiles ". Our research and development in recent years are mainly used to study the vitality of sleep.

Now many people have sleep disorders, no matter because of life pressure or work pressure, shallow sleep or insomnia symptoms often appear.

As a home textile enterprise, we must pay attention to the essence of this industry and provide consumers with healthier sleep.

Consumers are concerned about the problems that our enterprises need to solve.

Only by doing something beneficial to consumers can enterprises develop. "

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BABEI's "big money" goes high end.

At the China international home textile exhibition, Wang Weiyang, President of Zhejiang BABEI Textile Co., Ltd. pointed out: "as a high-end fabric supplier, we have to be" big money "instead of" Xiao San ".

Wang Weiyang explained this: "big money is good cooperation with good companies. The companies that we work with are great. They have developed, and we have followed.

At the same time, for them, a good supplier is the foundation to ensure the progress of enterprises, and we need each other.

But we are not attached to a certain enterprise, but we create a product with core competitive advantage through our own R & D, which is that the enterprise chooses me instead of the enterprise that I am attached to. Therefore, I say "big money", but we can not do "Xiao San", this is BABEI's business philosophy.

At this exhibition, BABEI textile introduced the world's most famous functional flame retardant fabric, Germany CS.

"This is a good thing, because one of BABEI's main businesses is to make hotel projects.

In the past, we used the yarns of Taiwan enterprises, and now some guests and hotel groups want to have better products. So we use German fabrics to meet the needs of high-end hotels.

We can provide high-end, mid end products.

Wang Weiyang said.

"The second business of the company is silk fabric.

At present, many brands at home and abroad are my customers, such as domestic rolls, fuanna, Meng Jie, rokraft, and foreign Armani.

We have more than 500 new products coming out every year, including new colors, colors and patterns.

Wang Weiyang said.

"The third core business of the company is high-end decorative fabrics. There are many decorative fabrics in the domestic market, but our products are mainly interwoven with real silk and other materials.

Internationally, big label fabrics have real silk products, many of which are provided by BABEI.

In the past, because domestic plagiarism was more serious, I was reluctant to do domestic sales.

However, now we push the product to the domestic market, because I know that it is not enough for an enterprise to develop well and not do well in the domestic market.

But how to do it still requires skill.

We now want to introduce high-end decorative fabrics for the domestic market, including hotel and hotel engineering fabrics, bedding fabrics and other decorative fabrics.

In addition, BABEI is currently the most important supplier of fabric package in China. We are now working with GUCCI, Armani, Fendi and PRADA.

I think this business is a major growth point for BABEI.

Why do these luxury brands come to China to purchase? Because many of their finished products are already in Asia, such as international enterprises investing and building factories in Dongguan. In this case, if we can find good fabrics in mainland China at the same time, both cost and after-sale services will bring advantages to enterprises.

Generally speaking, the positioning of these four businesses is still more accurate. In the market segmentation, BABEI should be the most high-end supplier.

In fact, the biggest advantage of BABEI textile lies in its design. BABEI has invested heavily in the introduction of EAT design software in Germany. In this company, we have established a strong technical department from creative design, organization design to finished product proofing, and set up a wholly-owned professional fabric design room in COMO, Italy. We have designed various textile products for different country customers with super design concept and advanced technology and equipment.

At the same time, the company solemnly promises to protect customers' intellectual property rights.

Dongli's new "new Chinese" series

At the China international home textile exhibition, Dalian Dongli craft

The popularity of the company's booth is quite popular. To find out, the reporter went to his booth to find Liang Siwei, the marketing manager of the company.

It is reported that Dongli has launched many new series, such as new Chinese series, American series, European style series, etc. each region is very hot.

All along, Dalian Dongli craft Textile Co., Ltd. has gone through the exquisite route, and every lace product has been done with great beauty. At this exhibition, they exhibited not only the lace products, but also the matching of the curtains.

Among the many exquisite products, a large area and gorgeous pictures first come into view. This is the new "Chinese new" series produced by Dalian Dongli.

The new Chinese curtains combine part of traditional elements and fashion styles, matching ancient retro patterns and dark red collocations, and decorations with exquisite lace, which is good at Dongdong, as if icing on the cake. The whole looks fashionable, high-grade, and luxurious.

Liang Siwei introduced: "before, Dongli did not explicitly position the development of Chinese style. This exhibition is a supplement to the product style line and a new attempt by Dongli."