Wenzhou Shoes Are Getting Better And Better.

In August 8, 1987, more than 5000 pairs of inferior Wenzhou shoes were burned in Wulin Square in Hangzhou city.

In 1992, the new Tianlong commercial building located in Wulin Plaza fired once again the shoddy Wenzhou shoes.

In 1999, Wenzhou also lit second fires in the Wulin Square in Hangzhou, and more than 2000 pairs of inferior shoes, such as fake AOKANG products, were turned into ashes in the fire.

In the same year at the Zhejiang exhibition hall, the Wenzhou leather shoes Fair ushered in a large number of consumers.

Reporter Qiu Zhiwei photo "fire" and "shoes", this wind and horse and cattle, but in the past few decades, but actually formed an indissoluble bond.

Liu Changyong, a 16 year old shoemaking veteran worker who stepped into the Kangnai group as an apprentice, has gone through three stormy times of Wenzhou shoes. He recalled to reporters the past shoe making past more than 20.

Master Liu said: before 1987, the large and small workshops in Wenzhou depended on a large coal stove, with a large washbasin suspended with wire mesh, shaping the toe of shoes, pressing the sole of the shoe and drying the glue.

Master Liu recalled: "as the market for shoes in Wenzhou grows larger and larger, many workshops that are eager to get into their hearts are starting to cut corners and fake leather with artificial leather. The most absurd thing is to support the" skeleton "and sole of leather shoes and replace them with cardboard.

Such shoes wear on their feet, only seven or eight days of life!

The consumer then sent a "week shoe" notoriety, and the complaint was overwhelming. The six ministries and commissions of the Ministry of light industry jointly issued a notice to make leather shoes in Wenzhou a priority target.

In August 8, 1987, the industrial and commercial bureau of Xiacheng District in Hangzhou was in Wulin Square, and a fire took more than 5000 pairs of Wenzhou shoes.

First of all, after the fire, the Wenzhou shoes with a notorious reputation were painstaking, and the local government put forward the slogan of "setting up a quality city and establishing a trustworthy city". After ten years of hardships and hardships, both hard and soft, after a tough battle of leather shoes, Wenzhou shoes finally stood up.

In 1996, Kangnai's predecessor, the the Great Wall shoe factory, won the first prize of the "real leather shoes king" award in China. People were wild with joy. The more than 100 cars were red and colorful.

After 12 years of burning Wenzhou shoes in Wulin Square, Wang Zhentao, President of AOKANG group, once again killed Hangzhou, ignited second fires and destroyed more than 2000 pairs of fake and inferior leather shoes with counterfeit Wenzhou brand names.

If the first fire is "a fire of shame", then the second fire should be called "a fire of shame."

In August 8, 2007, the 20th anniversary shoe factories in Wenzhou, namely, the "shoes of Wenzhou" and the more than 10 famous brands of shoes in China, such as Kangnai, and so on, once again came to Hangzhou. They fired third fires - "the fire of integrity" and issued a good faith statement to tens of thousands of consumers.

Wenzhou shoes, why are they so different?

Recently, reporters have stepped into the front line of shoemaking.

In the spacious workshop of Kangnai group, Liu Changyong pointed to the modern assembly line and told reporters that by relying on advanced machines, their output reached 9 million pairs a year, and the shadow of the original workshop was long gone.

Zheng Xiukang, chairman of Kangnai group, who is also chairman of the Wenzhou shoe and Leather Association, told reporters that in order to make Wenzhou shoes sustainable development, their company set up a network technology college to enable workers to master modern shoes and R & D technology; Zhejiang Industry and Trade Vocational College in Wenzhou also opened the exclusive leather shoes profession in the country, and trained a batch of new generation successors who wanted to compete with international shoe makers.

After more than 20 years of intense fire, Wenzhou shoes are getting more and more red.