Sales Of Garment Industry Declined, Underwear Became A Thriving Company But Sold Out.

In the recession, people's desire to buy new clothes is also decreasing, and sports and leisure brands are not doing well, but surprisingly,

The brand has become a unique talent.

Reporters visited a number of underwear sales shop found that the popular brand underwear store business flourishing.

In Optics Valley pedestrian street, every 35 shops can see a lingerie shop, Ya Dai Li, cat person, Yi Ni Ni. Every weekend, the underwear shop is full of women trying to wear, and the fitting rooms must line up.

In an underwear shop, Ms. Wang bought 4 underwear and 7 underpants at one go.

"I am not a lingerie control shop. The more activities I buy, the cheaper I buy, so many pieces, which cost more than 200 yuan in total."

Ms. Wang said, "now we need two hundred or three hundred pairs of coats for a pair of clothes, or more underwear."

Half yearly data showed that the net profit in the first half of 361 was down 22.9%, the net profit in the first half of dropped by 43.3%, the income in Kappa decreased by nearly 40% in the first half of the year, and the 569 stores were closed. In the first half of, the net profit fell by 80%.

Meanwhile, in the first half of 2012, the underwear brand of the Hong Kong Stock Exchange announced that the company made a total of HK $113 million in the first half of the year, a net profit of 23.1% and a gross profit of more than 81%.

Limited Brands, the secret parent company of Vitoria, the famous underwear brand, announced on Thursday that its same store sales increased 8% in August, while the biggest meritorious service was Vitoria's secret, which rose 9% in the same store.

Why can underwear brands rise suddenly in the clothing industry? Some people in the industry attribute this to the lipstick effect, which is "cheap" when the economy is in a downturn, which can give people psychological comfort and satisfaction.

The industry will grow against the trend.

Underwear sales, underwear enterprises soon sniffed business opportunities, speed up "horse race enclosure".

Lingerie chain brand city beauty, women's heart, romantic spring and so on are spreading rapidly in the whole country. The local brand of Wuhan has more than 100 chain stores, and the cat owners are also speeding up shop in Hubei.